The SEOTesting.com Blog

How to Create Custom Reports in GA4

Custom reports in GA4 allow you to go beyond standard reports by focusing on the data most relevant to your business goals. Unlike Universal Analytics, GA4 offers flexible and interactive reporting. It allows users to customize metrics, dimensions, and visualizations to gain deeper insights. Whether tracking organic traffic, user behavior, or conversion paths, custom reports […] ...Read more.

What is Organic Shopping in GA4?

In GA4, organic shopping refers to website traffic that arrives to your site from unpaid product listings. This traffic comes from organic search results in Google Shopping and other search engines. Unlike shopping ads, organic shopping results appear naturally based on search relevance. Tracking organic shopping traffic in GA4 helps marketers understand customer behavior, keyword performance, […] ...Read more.

Ecommerce SEO Tips: 6 Proven Strategies to Boost Rankings in 2025

Table of Contents Optimizing your ecommerce sites for search engines is an essential process, we know that. More people are buying stuff through search engines than at any other point in history, and that means implementing effective SEO strategies can massively increase your store’s visibility, traffic, and sales. This article explores six proven ecommerce SEO […] ...Read more.

ChatGPT for SEO: Enhance your Strategy with AI

There’s been a lot of talk recently about ChatGPT and SEO, for good reason. Many questions are flying around, not least whether ChatGPT will signal the end of SEO. The answer is an emphatic no. When used correctly, it can help you with SEO and make the work much more manageable. However, you do need […] ...Read more.

301 Redirects Guide | What They Are & How to Use Them

301 redirects play a pivotal role in the performance of your website and its user experience. When done correctly, they can help you manage traffic flow across your site to all your key pages. Done incorrectly, they can stop important pages on your site from getting traffic. This article will discuss everything you need to […] ...Read more.

Ecommerce Category Page SEO: A Guide to Higher Rankings and Conversions

Your ecommerce category pages are some of the most important pages on your website. Not only do they bring in top of the funnel traffic, but they also bring in visitors who are ready to buy. This is why creating well-optimized ecommerce category pages is crucial. In this article, we’ll guide you through creating category pages that […] ...Read more.

Ecommerce SEO Testing: What is it? And why is it needed?

Ecommerce is getting more competitive each day. Brands are fighting for visibility in the SERPs to capture traffic and sales. But which SEO strategies work best for your site? To find out, you have to conduct SEO tests and measure the results. SEO testing removes the guesswork and provides proof of what works for your specific ecommerce […] ...Read more.

Merchant Listings – How to SEO Test for SERP Features

Merchant Listings are a SERP feature that can give your ecommerce products extra real estate in Google’s search results. Merchant Listings are free. This is their most important and interesting feature! They differ from the sponsored product carousel that often appears at the top of the search results for product-type searches. In a world where Google is […] ...Read more.

Product Snippets – How to Test for Better SERP Visibility

Product Snippets are an important SERP feature for ecommerce websites, helping listings stand out by taking up more space in Google’s search results. The more space you take up in Google, the better your click-through rate will likely be. It can also increase the quality of the click. A more qualified or informed visitor is likely to […] ...Read more.

How To Write Page Titles That Get Clicks

Want to write page titles that rank and get clicks? Let’s go beyond the basics. Most SEO advice tells you to: These rules work, but they’re just the start. Let’s explore how to write page titles that drive real traffic and conversions. Know the SERP When Writing Page Titles Before writing any page title, you […] ...Read more.