Did that SEO change work?

Make an SEO change. Test whether it worked.

SEOTesting measures what happens before and after using your own Search Console data – clicks, impressions and position – plus conversions when you connect Google Analytics.

 

So when a stakeholder asks, “Did that work?”, you can open the test and show them, instead of building a spreadsheet that afternoon.

Nothing installed on your site. From $50/month. Unlimited users.

Used by big teams too.

See whether SEO changes worked, on your own data

Tell SEOTesting which pages you changed and when. It measures them before and after on your own Search Console and Google Analytics data, nothing estimated, and tells you whether the difference is real or noise.Test a single page or a group of pages before and after a change.

  • Test a single page or a group of pages before and after a change.
  • Run split tests using similar pages as a control group.
  • Run switch tests to measure the impact of URL redirects.
  • Optimize for AI-driven search with LLM tests.
  • See conversions inside the test when Google Analytics is connected.
  • Get a clear significance figure, so a lift is a result, not a hope.
See whether SEO changes worked, on your own data
Know what to change next

Know what to change next

Test a change on a handful of pages first. When it wins, roll it out to the rest of the section and keep tracking the new group. When it loses, you’ve lost a handful of pages’ worth, not the site’s. The reports hand you the next test.

  • Find pages losing clicks year on year with the Content Decay report.
  • Spot pages competing for the same query with Cannibalization reports.
  • Find pages getting impressions but too few clicks with CTR Opportunities.

Answer whoever asks

A monthly report, written in plain English, that ties the traffic change to the tests you ran and the Google updates that landed, ready to forward. When a Google update hits, see which of your page groups it hurt and which it lifted, so “was that us or Google?” is a chart, not a guess.

  • The monthly report: what moved, why, what next, in sentences a founder reads.
  • Google updates by page group, the update marked on the chart.
  • A daily watch on Search Console: a page that gained or lost clicks, a query that appeared, a sitemap or robots file that changed.
Answer whoever asks
Understand which of your pages AI assistants already send clicks to

Understand which of your pages AI assistants already send clicks to

Use your own Google Analytics data to see which pages ChatGPT, Claude, Perplexity and Gemini send visitors to.

See the question-shaped searches those pages already rank for, which hint at the prompts behind the clicks, then test whether your changes move that number.

Every number in it is yours

Search Console clicks, impressions and position. Google Analytics conversions and events. Nothing estimated, no AI-visibility score somebody else computed, and your Search Console never feeds a shared index.

A dashboard shows the line and leaves you to argue what caused it; a test shows the before, the after, the significance figure, and a summary you can forward.

Every number in it is yours
Nothing goes on your site.

Nothing goes on your site.

No script, no tag, no developer ticket. Connect Search Console, log the change you shipped, and the before/after builds itself from the day the data lands.

Try free for 14 days

Why SEO experts recommend SEOTesting

Josh Willett

“The automation gained from SEOTesting didn’t just save time – it transformed our approach to SEO entirely. It turned weeks of manual work into hours of actionable insights driving measurable, bottom-line results for our clients.”

Josh Willett, Digital Marketing Consultant

Thomas Chetwyn

“The most significant impact of using SEOTesting has been stakeholder buy-in. We can now use data from tests to demonstrate the impact of SEO changes, enabling us to deliver SEO projects at scale.”

Thomas Chetwyn, BT Group

Jack Chambers-Ward

“Clients are impressed that we are able to quantify and forecast SEO results prior to full-scale implementation. We were immediately able to action recommendations found from the tests with a much greater degree of certainty around results!”

Jack Chambers-Ward, Candour

Ivan Stamenković

“Using SEOTesting, we now have ready-made graphs and statistical data that can be used to tell compelling stories about the work we do. Budget buy-in from management is now easier. Setting up a test takes a couple of minutes and saves hours of reporting later on.”

Ivan Stamenković, Better Collective

Read all our customer case studies, and check out our G2 and Capterra reviews.