The SEOTesting.com Blog

AlsoAsked Integration with SEOTesting

AlsoAsked is a tool developed by Candour that is designed to uncover the questions people search for online. It gathers and visualizes this data in a tree format, showing how they connect. This structure helps you understand the broader context of user intent. For example, if you search for “Ford Focus”, AlsoAsked shows several questions […] ...Read more.

What is an Engaged Session in GA4?

In GA4, an engaged session is a user that simply meets one or more of the following criteria set by Google: A session that doesn’t meet these criteria is called a bounce. For example, within our own GA4 account, we have certain events listed as key events: So, if I were to head to the […] ...Read more.

How to Set Up Conversions in Google Analytics (GA4)

Conversion tracking is one of the most critical and often overlooked tasks for any marketer, whether you work in SEO, PPC, social media marketing, or consider yourself more of a generalist. In this article, we’ll walk you through the steps to set up conversion tracking within GA4. While the deadline for moving to GA4 has […] ...Read more.

SEO for Lawyers | The Industry Guide to Law Firm SEO

SEO has become indispensable for lawyers and law firms looking to enhance their online presence and attract potential clients. As competition in the legal field grows, utilizing effective SEO strategies is vital for attracting quality leads and standing out in such a competitive landscape. This article discusses why SEO is crucial for lawyers, highlighting the […] ...Read more.

SEO Quick Wins: 20 Fast-Acting Ideas to Improve Organic Traffic

Are you looking to enhance your website’s search engine rankings with minimal effort?  Our latest article explores 20 SEO quick wins that can quickly boost your site’s visibility and traffic.  These strategies range from optimizing meta tags to improving mobile usability and can usually offer immediate results with little effort. Focusing on these so-called low-hanging […] ...Read more.

Bing Webmaster Tools Data Now In SEOTesting

We’ve added the ability to bring Bing Webmaster Tools data to SEOTesting dashboard graphs. We aren’t currently planning to add feature parity with Search Console data (plus the APIs are very different, which may not allow this), but having Bing data on the dashboard graphs will show you if something is happening with Bing that […] ...Read more.

Take Your Keyword Research to the Next Level with Keyword Clustering

Since April 2023, we’ve managed to boost SEOTesting’s organic traffic from approximately 2,000 visits per month, to over 15,000 visits per month. How did we do this? By using keyword clustering when writing our blog content. In this blog, we’ll explain what keyword clustering is and how it can benefit your SEO performance. We’ll then […] ...Read more.

ChatGPT for SEO: Enhance your Strategy with AI

There’s been a lot of talk recently about ChatGPT and SEO, for good reason. Many questions are flying around, not least whether ChatGPT will signal the end of SEO. The answer is an emphatic no. When used correctly, it can help you with SEO and make the work much more manageable. However, you do need […] ...Read more.

301 Redirects Guide | What They Are & How to Use Them

301 redirects play a pivotal role in the performance of your website and its user experience. When done correctly, they can help you manage traffic flow across your site to all your key pages. Done incorrectly, they can stop important pages on your site from getting traffic. This article will discuss everything you need to […] ...Read more.

Orphan Pages | How to Find & Fix Them

Despite being an often-overlooked aspect of SEO and site health in general, orphan pages can significantly impact a website’s visibility and search engine performance. In this article, we’ll discuss orphan pages in detail, talking about what they are, why they’re bad for SEO, and what causes these page types to appear.  We’ll also discuss how […] ...Read more.