The Blog

How to Create a Monthly SEO Report: The Ultimate Guide for SEOs

This guide outlines the comprehensive process of building effective monthly SEO reports, suitable for in-house SEO teams, marketing agencies, and freelancers. It covers the significance of SEO reporting in identifying successful strategies and areas needing improvement by tracking key performance indicators (KPIs) like keyword rankings, organic traffic, and backlinks. The post also highlights the benefits of monthly reporting, including performance tracking, competitor analysis, and technical SEO monitoring, to enhance website visibility, drive traffic, and improve conversions. ...Read more.

Internal Link Audits: The Ultimate Guide, by SEOs, for SEOs

This article delves into the critical role of internal link audits in SEO, highlighting their benefits, types, and essential processes. It offers a comprehensive guide to conducting an audit, addressing common issues like broken links and optimizing site structure for better user experience and search engine rankings. ...Read more.

End of month report in SEOTesting

Use the new End of Month report in SEOTesting to report on sites' organic search performance in Google. No longer pulling the data from Search Console manually, this report will save you hours of time each month. ...Read more.

How Often Should I Update My Website's Content?

This article explores the necessity of updating website content regularly, suggesting businesses audit content at least every three months to find content that needs to be refreshed. It outlines methods to identify outdated content, including manual audits and tools like the Content Decay Report, and discusses the impact of content updates on SEO, user engagement, and competitiveness. ...Read more.

What is a Marketing Audit & How to Conduct One

This article guides digital marketers through conducting a comprehensive marketing audit. This audit is essential for identifying strengths and areas for improvement and optimizing marketing strategies to drive customer acquisition and revenue growth. It outlines the process, from defining objectives to analyzing data and making informed strategic decisions. ...Read more.

How to Choose the Right Keywords to Target with SEO: The Step-by-Step Guide

Use this article to replicate the step-by-step process that we have created to choose the right keywords for your business to target with SEO. We explore different ways to find keywords to target for your business, how to organize them by opportunity, the importance of search intent, how to conduct SERP analysis, and how to choose target keywords. Read this today and supercharge your SEO game. ...Read more.

How to Create a Content Plan & What Should It Include?

This article explores crafting a content plan that boosted SEOTesting's website traffic by 234%. It covers developing a content strategy, creating templates, identifying unique angles, task assignments, and scheduling. It highlights key content plan components like topic summaries, target audiences, content types, and goals, ensuring content aligns with business growth objectives. ...Read more.

How Does User Experience Impact SEO?

Explore the critical connection between User Experience (UX) and SEO, revealing how UX metrics, mobile optimisation, accessibility, and user feedback influence search rankings. As the digital landscape evolves, anticipate a future where UX and SEO become even more intertwined, leading to user-centric digital strategies that enhance satisfaction and business success. ...Read more.

Top Search Volume Tools to Use in 2024

Learn how understanding search volume impacts SEO success. Dive into the importance of search volume data and its role in revealing user intent, market trends, and competition. Discover essential tools like Google Keyword Planner, Google Trends, Ahrefs, Semrush, and Moz, offering unique insights into keyword popularity and competitive analysis. These tools empower digital marketers to craft data-driven strategies that enhance online visibility and relevance. Whether you're a novice or an SEO expert, mastering search volume is crucial for success in the ever-evolving digital landscape. Stay ahead by utilising these valuable resources to boost your SEO efforts. ...Read more.

Brilliant Tools for Monitoring Content Decay in 2024

This article explains content decay and its impact on digital content. It introduces tools like SEOTesting, Google Search Console, Ahrefs, and BuzzSumo for monitoring and addressing content decay, which is essential for maintaining an effective online presence in 2024. ...Read more.

View Older Posts