In GA4, an engaged session is a user that simply meets one or more of the following criteria set by Google: A session that doesn’t meet these criteria is called a bounce. For example, within our own GA4 account, we have certain events listed as key events: So, if I were to head to the […] ...Read more.
Conversion tracking is one of the most critical and often overlooked tasks for any marketer, whether you work in SEO, PPC, social media marketing, or consider yourself more of a generalist. In this article, we’ll walk you through the steps to set up conversion tracking within GA4. While the deadline for moving to GA4 has […] ...Read more.
SEO has become indispensable for lawyers and law firms looking to enhance their online presence and attract potential clients. As competition in the legal field grows, utilizing effective SEO strategies is vital for attracting quality leads and standing out in such a competitive landscape. This article discusses why SEO is crucial for lawyers, highlighting the […] ...Read more.
Are you looking to enhance your website’s search engine rankings with minimal effort? Our latest article explores 20 SEO quick wins that can quickly boost your site’s visibility and traffic. These strategies range from optimizing meta tags to improving mobile usability and can usually offer immediate results with little effort. Focusing on these so-called low-hanging […] ...Read more.
We’ve added the ability to bring Bing Webmaster Tools data to SEOTesting dashboard graphs. We aren’t currently planning to add feature parity with Search Console data (plus the APIs are very different, which may not allow this), but having Bing data on the dashboard graphs will show you if something is happening with Bing that […] ...Read more.
Since April 2023, we’ve managed to boost SEOTesting’s organic traffic from approximately 2,000 visits per month, to over 15,000 visits per month. How did we do this? By using keyword clustering when writing our blog content. In this blog, we’ll explain what keyword clustering is and how it can benefit your SEO performance. We’ll then […] ...Read more.
There’s been a lot of talk recently about ChatGPT and SEO, for good reason. Many questions are flying around, not least whether ChatGPT will signal the end of SEO. The answer is an emphatic no. When used correctly, it can help you with SEO and make the work much more manageable. However, you do need […] ...Read more.
301 redirects play a pivotal role in the performance of your website and its user experience. When done correctly, they can help you manage traffic flow across your site to all your key pages. Done incorrectly, they can stop important pages on your site from getting traffic. This article will discuss everything you need to […] ...Read more.
Despite being an often-overlooked aspect of SEO and site health in general, orphan pages can significantly impact a website’s visibility and search engine performance. In this article, we’ll discuss orphan pages in detail, talking about what they are, why they’re bad for SEO, and what causes these page types to appear. We’ll also discuss how […] ...Read more.
SEOTesting will build a click-through rate curve just for your site, removing brand keywords if necessary. This can help you find patterns of over and under-performing queries, find search intent mismatch, and also identify where you could potentially be running Google Ads. ...Read more.