Creating impactful website content can feel overwhelming. What should you write next? Which pages need attention? SEOTesting’s content-focused reports use Google Search Console data to give you the answers, helping you uncover new opportunities, fix declining pages, and focus your efforts where they’ll have the biggest impact.
Discover content opportunities
Find new keywords your site has started to rank for and turn them into fresh content ideas.
Monitor newly published pages and see the queries they’re ranking for, so you can optimize early for better performance.
Example Use: Spot a new keyword with high impressions but no clicks and create a targeted blog post.
Revive declining pages
Identify which pages have lost the most clicks over a given period and take action to refresh and improve them.
Example Use: Update outdated articles to regain lost traffic and engagement.
Optimize for quick wins
Find keywords ranking just off page one or outside the top 4 positions. A few optimizations could push them into prime positions for a significant CTR boost.
Example Use: Add internal links to pages targeting striking distance keywords to help them climb into higher rankings.
Evaluate content performance
Use your XML sitemap to identify pages receiving zero impressions and clicks from Google. Decide whether to improve, merge, or remove these underperforming pages.
Example Use: Merge thin content pages into a comprehensive resource for better rankings.
“The Winners & Losers Report has been invaluable for keeping our team focused. It helps us quickly identify what’s working and where to improve.”
– Donna Kelly, Nationwide Vehicle Contracts
Nothing to install on site
No code to add to pages
2 clicks to integrate SEOTesting with Google Search Console
Try free for 14 days
“The automation gained from SEOTesting didn’t just save time – it transformed our approach to SEO entirely. It turned weeks of manual work into hours of actionable insights driving measurable, bottom-line results for our clients.”
Josh Willet, Digital Marketing Consultant
“The most significant impact of using SEOTesting has been stakeholder buy-in. We can now use data from tests to demonstrate the impact of SEO changes, enabling us to deliver SEO projects at scale.”
Thomas Chetwyn, BT Group
“Clients are impressed that we are able to quantify and forecast SEO results prior to full-scale implementation. We were immediately able to action recommendations found from the tests with a much greater degree of certainty around results!”
Jack Chambers-Ward, Candour
“Using SEOTesting, we now have ready-made graphs and statistical data that can be used to tell compelling stories about the work we do. Budget buy-in from management is now easier. Setting up a test takes a couple of minutes and saves hours of reporting later on.”
Ivan Stamenković, Better Collective