Boost organic search click-through rates with actionable insights

Rankings are only half the battle - CTR makes the difference

High rankings are important, but without clicks, they don’t deliver results. SEOTesting’s CTR optimization reports help you turn impressions into traffic by uncovering opportunities to improve your titles, meta descriptions, and keyword targeting.

Tools to Maximize Your Click-Through Rates

Top Query Per Page report
- See the top-performing queries for each page on your site.
- Use this data to optimize titles and meta descriptions for better CTR. ChatGPT integration offers re-write inspiration.
- Export all data in bulk to streamline keyword mapping and meta updates.
- Example Use: Identify a query with high impressions but low CTR and rewrite the page title to drive clicks.
CTR Curve report
- Calculate a site-specific CTR curve based on your rankings.
- Identify keywords that are overperforming or underperforming for their positions.
- Take targeted action to improve CTR for poorly performing keywords.
- Example Use: Spot a keyword with a CTR far below its expected value and test a new title or description.

Why use SEOTesting.com?

Improve your traffic without changing rankings: Gain more clicks from the same positions by optimizing your titles and meta descriptions.
Save time: Bulk export and keyword mapping streamline the optimization process.
Spot trends quickly: Use the CTR Curve to see which keywords need immediate attention.
Prove results: Run SEO tests to show measurable improvements in CTR to stakeholders and clients.

“Using the CTR Curve Report, we identified keywords with low click-through rates and optimized their titles. Within a month, we saw a 20% increase in organic traffic from those terms.”
– Ryan Mitchell, The Tiny Life

Experiment, Optimize, and Track Your CTR Improvements

SEOTesting doesn’t just provide insights—it helps you take action and measure the results of your CTR optimizations. By combining reports like Top Query Per Page and CTR Curve with testing tools, you can:

Run Experiments: Test new titles, meta descriptions, or keyword strategies to improve CTR.
Track Results Over Time: Monitor performance metrics, including clicks, impressions, and CTR, to measure the success of your changes.
Refine Your Approach: Use SEOTesting’s data to iterate on what works best for your site and adjust quickly to stay ahead.

Experiment, Optimize, and Track Your CTR Improvements

Super easy to get going

Nothing to install on site

No code to add to pages

2 clicks to integrate SEOTesting with Google Search Console

Try free for 14 days

Why SEO experts recommend SEOTesting.com

“The automation gained from SEOTesting didn’t just save time – it transformed our approach to SEO entirely. It turned weeks of manual work into hours of actionable insights driving measurable, bottom-line results for our clients.”

Josh Willet, Digital Marketing Consultant

“The most significant impact of using SEOTesting has been stakeholder buy-in. We can now use data from tests to demonstrate the impact of SEO changes, enabling us to deliver SEO projects at scale.”

Thomas Chetwyn, BT Group

“Clients are impressed that we are able to quantify and forecast SEO results prior to full-scale implementation. We were immediately able to action recommendations found from the tests with a much greater degree of certainty around results!”

Jack Chambers-Ward, Candour

“Using SEOTesting, we now have ready-made graphs and statistical data that can be used to tell compelling stories about the work we do. Budget buy-in from management is now easier. Setting up a test takes a couple of minutes and saves hours of reporting later on.”

Ivan Stamenković, Better Collective