Nick Swan is the founder of SEOTesting, a platform that helps SEO professionals run tests using Google Search Console data to improve search performance.
As a solo founder, Nick is involved in every part of the business. He designs and builds new features, supports customers, writes product documentation, and publishes SEO guides and articles.
Nick is passionate about helping marketers make data-led decisions through simple and effective SEO testing. He created SEOTesting to make SEO more measurable for businesses and agencies.
You can connect with Nick on LinkedIn or X, or email him at nick.swan@seotesting.com.
Articles
How many clicks are we getting from LLMs?
Everybody in marketing is talking about Chatbots and LLMs – ChatGPT, Claude, Gemini, and so on… One question we can answer right now is how many clicks they are sending to your site and to which pages. We’ve created a new report, driven by Google Analytics data, that will show you how much traffic you […]
Click Through Rate (CTR) Curve
SEOTesting will build a click-through rate curve just for your site, removing brand keywords if necessary. This can help you find patterns of over and under-performing queries, find search intent mismatch, and also identify where you could potentially be running Google Ads.
Bing Webmaster Tools Data Now In SEOTesting
We’ve added the ability to bring Bing Webmaster Tools data to SEOTesting dashboard graphs. We aren’t currently planning to add feature parity with Search Console data (plus the APIs are very different, which may not allow this), but having Bing data on the dashboard graphs will show you if something is happening with Bing that […]
Product Snippets – How to Test for Better SERP Visibility
Product Snippets are an important SERP feature for ecommerce websites, helping listings stand out by taking up more space in Google’s search results. The more space you take up in Google, the better your click-through rate will likely be. It can also increase the quality of the click. A more qualified or informed visitor is likely to […]
Merchant Listings – How to SEO Test for SERP Features
Merchant Listings are a SERP feature that can give your ecommerce products extra real estate in Google’s search results. Merchant Listings are free. This is their most important and interesting feature! They differ from the sponsored product carousel that often appears at the top of the search results for product-type searches. In a world where Google is […]
Sitemap Monitoring and alerts to pages changed, added, or removed
In-house SEOs and agencies managing large websites face challenges with teams altering site content. Unnoticed changes can impact SEO significantly. SEOTesting's Sitemap Monitor tool offers a solution by tracking XML sitemaps and sending daily email alerts about modified, added, or removed pages. This tool helps ensure that changes do not harm SEO performance.
How to use Google Search Console to optimize articles
How to use the query data in the Google Search Console performance reports to optimize and improve your existing articles and content.
Magic Links: easily share access to SEO tests and reports
The Magic Link functionality in SEOTesting allow you to share SEO tests, reports, and data with team-members, management, and clients - without them needing an SEOTesting account.
End of month report in SEOTesting
Use the new End of Month report in SEOTesting to report on sites' organic search performance in Google. No longer pulling the data from Search Console manually, this report will save you hours of time each month.
ROI of SEO – how to measure business results from SEO changes
GA4 event and conversion data helps us show the business results and ROI from SEO changes. See how SEOTesting can be used to look at pages and sections of a site before and after changes are made to show the real business impact our SEO work is making.