As SEOTesting is a single person company Nick spends his time doing a bit of everything. Building new features, supporting customers and writing documentation and articles.
You can find Nick on Twitter and LinkedIn, or drop him an email nick.swan@seotesting.com
Articles
Click Through Rate (CTR) Curve
SEOTesting will build a click-through rate curve just for your site, removing brand keywords if necessary. This can help you find patterns of over and under-performing queries, find search intent mismatch, and also identify where you could potentially be running Google Ads.
Bing Webmaster Tools Data Now In SEOTesting
We’ve added the ability to bring Bing Webmaster Tools data to SEOTesting dashboard graphs. We aren’t currently planning to add feature parity with Search Console data (plus the APIs are very different, which may not allow this), but having Bing data on the dashboard graphs will show you if something is happening with Bing that […]
Sitemap Monitoring and alerts to pages changed, added, or removed
In-house SEOs and agencies managing large websites face challenges with teams altering site content. Unnoticed changes can impact SEO significantly. SEOTesting's Sitemap Monitor tool offers a solution by tracking XML sitemaps and sending daily email alerts about modified, added, or removed pages. This tool helps ensure that changes do not harm SEO performance.
How to use Google Search Console to optimize articles
How to use the query data in the Google Search Console performance reports to optimize and improve your existing articles and content.
Magic Links: easily share access to SEO tests and reports
The Magic Link functionality in SEOTesting allow you to share SEO tests, reports, and data with team-members, management, and clients - without them needing an SEOTesting account.
End of month report in SEOTesting
Use the new End of Month report in SEOTesting to report on sites' organic search performance in Google. No longer pulling the data from Search Console manually, this report will save you hours of time each month.
ROI of SEO – how to measure business results from SEO changes
GA4 event and conversion data helps us show the business results and ROI from SEO changes. See how SEOTesting can be used to look at pages and sections of a site before and after changes are made to show the real business impact our SEO work is making.
Introduction to Google Search Console API with C#
Get started working with the Google Search Console API and C# code with this complete walk through on how to get access to query data in Search Console.
Striking distance keywords report using Google Search Console API and C#
Filter the query data coming back from the Google Search Console API, so we report on queries that are on page 2. These 'Striking Distance' keywords are low hanging fruit that we can work on to get them into the top 10 search results.
Brand vs Non-Brand SEO Report – Based On Search Console Data
Review how Brand vs Non-Brand keywords are performing in Google with our new report in SEOTesting. Useful for PR, digital agencies, and in-house SEO teams to measure brand awareness in the SERPs.