Nick Swan is the founder of SEOTesting, a platform that helps SEO professionals run tests using Google Search Console data to improve search performance.
As a solo founder, Nick is involved in every part of the business. He designs and builds new features, supports customers, writes product documentation, and publishes SEO guides and articles.
Nick is passionate about helping marketers make data-led decisions through simple and effective SEO testing. He created SEOTesting to make SEO more measurable for businesses and agencies.
You can connect with Nick on LinkedIn or X, or email him at nick.swan@seotesting.com.
Articles
Product Snippets – How to Test for Better SERP Visibility
Product Snippets are an important SERP feature for ecommerce websites, helping listings stand out by taking up more space in Google’s search results. The more space you take up in Google, the better your click-through rate will likely be. It can also increase the quality of the click. A more qualified or informed visitor is likely to […]
Merchant Listings – How to SEO Test for SERP Features
Merchant Listings are a SERP feature that can give your ecommerce products extra real estate in Google’s search results. Merchant Listings are free. This is their most important and interesting feature! They differ from the sponsored product carousel that often appears at the top of the search results for product-type searches. In a world where Google is […]
How many clicks are we getting from LLMs?
Everybody in marketing is talking about Chatbots and LLMs – ChatGPT, Claude, Gemini, and so on… One question we can answer right now is how many clicks they are sending to your site and to which pages. We’ve created a new report, driven by Google Analytics data, that will show you how much traffic you […]
Magic Links: easily share access to SEO tests and reports
The Magic Link functionality in SEOTesting allow you to share SEO tests, reports, and data with team-members, management, and clients - without them needing an SEOTesting account.
How to SEO test Page Titles
Improving page titles is one of the quickest ways to get more clicks to your page from the organic search listings in Google. We take you through how to do it, best practices, case studies, and, most importantly how to record the results.
SEO Experiments – 28 ideas to move stuck rankings
Looking for some ideas for SEO experiments and tests to run? Check out our list of 28 ideas of things to try to get your rankings for a page moving in the right direction.
Google Index Alert – New Page Email Alert and Report
Use the New Page email alerts and report from SEOTesting to discover when Google has crawled, indexed, and ranked new content on your site.
The Complete Guide to Content Audits : With Reports To Run
In this guide we take you through what a content audit is, and why it's important to run one every 3-6 months for large established sites. We also show you the 4 reports in SEOTesting that will save you hours of time when performing a content audit, and easily help you make quick progress in identifying opportunities for the site.
Google Search Console Rank Tracker in SEOTesting.com
SEOTesting has a rank tracker which is built on Google Search Console data. This will help you monitor your site’s position in the search result pages for the keywords important to your site.
Striking Distance Keywords
Looking for an easy boost in clicks from Google. Working on a site's striking distance keywords is a great way to get an increase in clicks from a minimal time investment.