As SEOTesting is a single person company Nick spends his time doing a bit of everything. Building new features, supporting customers and writing documentation and articles.
You can find Nick on Twitter and LinkedIn, or drop him an email nick.swan@seotesting.com
Articles
SEOTesting is looking to grow our Development Team!
Exciting News, @SEOTesting is looking to grow our Development Team!
Why niche site owners should use SEOTesting.com
If you are running a niche site, SEOTesting.com can save you huge amounts of time and spot great opportunities from Google Search Console data. Check out the reports to use and how SEO tests can help you.
Content Decay Report – find pages that need a content refresh
The Content Decay Report from SEOTesting will show you the pages on your site that have declining traffic from a peak position over the last 13 months. Use this to implement a content refresh strategy and get those clicks back from Google.
SEO SOPs (Standard Operating Procedures)
Our library of SEO SOPs will help your organization and team complete SEO tasks in a process drive and successful way. Ensure the output of your team matches your high standard. You can use our SOPs as they are, or edit them to fit your needs.
SEO Interview Questions
SEO interview questions for when you are hiring for the next position in your SEO team. We've put together some great technical questions for different positions, as well as some softer getting-to-know-you ones to ask.
Publish New Content Standard Operating Procedure (SOP)
Clicking the publish button on any new article should be the beginning of its lifecycle. We have a set of steps you can follow or use as a starting point for your own SOP around what to do when you've just published a brand-new piece of content.
Content Refresh Standard Operating Procedure (SOP)
This SOP will show you how to find content to refresh, find out what's missing, bring all the new headings and queries together, and how to use time-based SEO testing to see the improvement your work brings.
How to SEO test Page Titles
Improving page titles is one of the quickest ways to get more clicks to your page from the organic search listings in Google. We take you through how to do it, best practices, case studies, and, most importantly how to record the results.
The SEOTesting podcast is back! : Episode 003
On this episode of the SEOTesting podcast we go over personal updates, taking investment from TinySeed, and putting in place some work practices.
An SEO Process for Content Optimization
Using the Page Actions feature in SEOTesting allows you to create an SEO process for optimizing content, making sure no content gets left behind from a content freshness perspective.