Ryan is SEOTesting’s Marketing Manager, but more importantly, he is a fan of the tool, having been a previous customer for a couple of years before joining the company himself. He spends his time writing articles, teaching people all he can about SEO, building partnerships with exciting brands, building a social media presence, speaking at conferences and appearing on podcasts.
During downtime, you’ll find him exploring new places to eat, playing football and travelling into the Peak District to connect with nature.
You can find Ryan on Twitter and LinkedIn, or drop him an email at ryan.jones@seotesting.com.
Articles
What is Organic Shopping in GA4?
In GA4, organic shopping refers to website traffic that arrives to your site from unpaid product listings. This traffic comes from organic search results in Google Shopping and other search engines. Unlike shopping ads, organic shopping results appear naturally based on search relevance. Tracking organic shopping traffic in GA4 helps marketers understand customer behavior, keyword performance, […]
How to Measure SEO Performance and Success
Measuring your SEO performance comes down to a handful of useful metrics, including: Organic traffic First and foremost, for any SEO campaign to be successful, you need to ensure you are tracking your website’s organic traffic. Organic traffic is the cornerstone of any SEO campaign. Unless you’re generating more visits to your website via search […]
How to Create Custom Reports in GA4
Custom reports in GA4 allow you to go beyond standard reports by focusing on the data most relevant to your business goals. Unlike Universal Analytics, GA4 offers flexible and interactive reporting. It allows users to customize metrics, dimensions, and visualizations to gain deeper insights. Whether tracking organic traffic, user behavior, or conversion paths, custom reports […]
What is a SERP Feature?
A SERP feature is any element on a SERP that goes beyond the standard blue link. These features provide extra information or interactive functionality. They aim to help users find answers quickly. Examples of SERP features include: Each one appears in a specific way to improve the search experience. These features often pull data from […]
How to Set Up Conversions in Google Analytics (GA4)
Conversion tracking is one of the most critical and often overlooked tasks for any marketer, whether you work in SEO, PPC, social media marketing, or consider yourself more of a generalist. In this article, we’ll walk you through the steps to set up conversion tracking within GA4. While the deadline for moving to GA4 has […]
301 Redirects Guide | What They Are & How to Use Them
301 redirects play a pivotal role in the performance of your website and its user experience. When done correctly, they can help you manage traffic flow across your site to all your key pages. Done incorrectly, they can stop important pages on your site from getting traffic. This article will discuss everything you need to […]
ChatGPT for SEO: Enhance your Strategy with AI
There’s been a lot of talk recently about ChatGPT and SEO, for good reason. Many questions are flying around, not least whether ChatGPT will signal the end of SEO. The answer is an emphatic no. When used correctly, it can help you with SEO and make the work much more manageable. However, you do need […]
How to Create a Sitemap for Google Search Console
Creating a sitemap for Google Search Console is crucial for SEO. This guide simplifies the process with step-by-step instructions for WordPress and non-WordPress users. Learn to create, submit, and maintain your sitemap to ensure search engines index your site efficiently, improving visibility and driving more traffic to your content.
Take Your Keyword Research to the Next Level with Keyword Clustering
Since April 2023, we’ve managed to boost SEOTesting’s organic traffic from approximately 2,000 visits per month, to over 15,000 visits per month. How did we do this? By using keyword clustering when writing our blog content. In this blog, we’ll explain what keyword clustering is and how it can benefit your SEO performance. We’ll then […]
How to Find Conversion Rate in GA4
Following Google’s switch from UA (Universal Analytics) to GA4 (Google Analytics 4), there has been a lot of discussion around how to find your conversion rate metric in GA4, as the process is now different from the previous version. Start on your GA4 homepage, which can be accessed by visiting https://analytics.google.com: If you need to set […]