Ryan Jones is the Marketing Manager at SEOTesting, a platform that helps SEO professionals run controlled SEO experiments and improve search performance using Google Search Console data.
Before joining the team in April of 2023, Ryan was a long-time customer and advocate of the tool. He now leads content strategy, builds brand partnerships, and drives awareness through social media, conferences, podcasts, and educational content.
Ryan regularly speaks at SEO events including BrightonSEO, Zagreb SEO Summit, London SEO Meetups, and Nottingham Digital Summit. He contributes to the wider marketing community and is passionate about making SEO more measurable and accessible through data-led experimentation.
Outside of work, Ryan enjoys discovering new places to eat, playing football, and hiking in the Peak District.
You can connect with Ryan on:
Or you can email him at ryan.jones@seotesting.com.
Articles
Google Search Console vs. Google Analytics vs. SEOTesting: Which is Best for SEO Teams?
If you’ve spent any time working in SEO, the chances are that you use both Google Search Console and Google Analytics daily. In fact, they’re often mentioned in the same breath, as if they’re two sides of the same coin. But here’s the thing: they answer fundamentally different questions! Google Search Console tells you how […]
SEO Quick Wins: 20 Fast-Acting Ideas to Improve Organic Traffic
Are you looking to enhance your website’s search engine rankings with minimal effort? Our latest article explores 20 SEO quick wins that can quickly boost your site’s visibility and traffic. These strategies range from optimizing meta tags to improving mobile usability and can usually offer immediate results with little effort. Focusing on these so-called low-hanging […]
ChatGPT for SEO: Enhance your Strategy with AI
There’s been a lot of talk recently about ChatGPT and SEO, for good reason. Many questions are flying around, not least whether ChatGPT will signal the end of SEO. The answer is an emphatic no. When used correctly, it can help you with SEO and make the work much more manageable. However, you do need […]
How to Rank in AI Search
Billions of search queries are now flowing through AI search interfaces every month. ChatGPT has now crossed 800m weekly users as of May 2025. Perplexity AI logged 148.2m visits in August of 2025. And Google’s AI Overviews now appear in about 18% of searches. The way people discover information is starting to be rewritten. LLMs […]
Ecommerce Category Page SEO: A Guide to Higher Rankings and Conversions
Your ecommerce category pages are some of the most important pages on your website. Not only do they bring in top of the funnel traffic, but they also bring in visitors who are ready to buy. This is why creating well-optimized ecommerce category pages is crucial. In this article, we’ll guide you through creating category pages that […]
22 Best SEO Software Tools for Enterprise Teams
SEO tools are integral to our work as marketers, helping us drive more search traffic. That’s irrespective of whether we work in-house, agency-side, or whether we run SEO consultancies. But enterprise SEO can be a different beast. What’s required for small businesses (or smaller websites) isn’t necessarily what works for enterprise SEO. We’ve done a […]
SEO A/B Testing: A Complete Guide to Testing and Improving Organic Search Performance
SEO A/B testing (also referred to as SEO split testing) is a method where pages that share the same template and intent (for example, product listing pages, product display pages, or blog posts) are divided into two groups. The first group is the control group. The second group is the test group. The Control Group […]
What is an orphan page?
An orphan page is a page on a website that has no internal links pointing to it, but Google has crawled and indexed it. Without internal links pointing to a page, it is more difficult for Google to rank the orphan page, as internal links pass context, meaning, and link equity. This really becomes an […]
301 Redirects Guide | What They Are & How to Use Them
301 redirects play a pivotal role in the performance of your website and its user experience. When done correctly, they can help you manage traffic flow across your site to all your key pages. Done incorrectly, they can stop important pages on your site from getting traffic. This article will discuss everything you need to […]
Take Your Keyword Research to the Next Level with Keyword Clustering
Since April 2023, we’ve managed to boost SEOTesting’s organic traffic from approximately 2,000 visits per month, to over 15,000 visits per month. How did we do this? By using keyword clustering when writing our blog content. In this blog, we’ll explain what keyword clustering is and how it can benefit your SEO performance. We’ll then […]