Creating a sitemap for Google Search Console is crucial for SEO. This guide simplifies the process with step-by-step instructions for WordPress and non-WordPress users. Learn to create, submit, and maintain your sitemap to ensure search engines index your site efficiently, improving visibility and driving more traffic to your content.
AlsoAsked is a tool developed by Candour that is designed to uncover the questions people search for online. It gathers and visualizes this data in a tree format, showing how they connect. This structure helps you understand the broader context of user intent. For example, if you search for “Ford Focus”, AlsoAsked shows several questions […]
When setting up Google Search Console, you can choose between a domain property and a URL prefix property. A domain property covers all variations of your site, while a URL prefix property targets a specific section. This article explains the differences, pros, and cons of each to help you choose the best option for your site's needs, ensuring effective site management and performance tracking.
In GA4, an engaged session is a user that simply meets one or more of the following criteria set by Google: A session that doesn’t meet these criteria is called a bounce. For example, within our own GA4 account, we have certain events listed as key events: So, if I were to head to the […]
Are you looking to enhance your website’s search engine rankings with minimal effort? Our latest article explores 20 SEO quick wins that can quickly boost your site’s visibility and traffic. These strategies range from optimizing meta tags to improving mobile usability and can usually offer immediate results with little effort. Focusing on these so-called low-hanging […]
SEO has become indispensable for lawyers and law firms looking to enhance their online presence and attract potential clients. As competition in the legal field grows, utilizing effective SEO strategies is vital for attracting quality leads and standing out in such a competitive landscape. This article discusses why SEO is crucial for lawyers, highlighting the […]
Conversion tracking is one of the most critical and often overlooked tasks for any marketer, whether you work in SEO, PPC, social media marketing, or consider yourself more of a generalist. In this article, we’ll walk you through the steps to set up conversion tracking within GA4. While the deadline for moving to GA4 has […]
There’s been a lot of talk recently about ChatGPT and SEO, for good reason. Many questions are flying around, not least whether ChatGPT will signal the end of SEO. The answer is an emphatic no. When used correctly, it can help you with SEO and make the work much more manageable. However, you do need […]
Since April 2023, we’ve managed to boost SEOTesting’s organic traffic from approximately 2,000 visits per month, to over 15,000 visits per month. How did we do this? By using keyword clustering when writing our blog content. In this blog, we’ll explain what keyword clustering is and how it can benefit your SEO performance. We’ll then […]
Despite being an often-overlooked aspect of SEO and site health in general, orphan pages can significantly impact a website’s visibility and search engine performance. In this article, we’ll discuss orphan pages in detail, talking about what they are, why they’re bad for SEO, and what causes these page types to appear. We’ll also discuss how […]