Ryan Jones is the Marketing Manager at SEOTesting, a platform that helps SEO professionals run controlled SEO experiments and improve search performance using Google Search Console data.
Before joining the team in April of 2023, Ryan was a long-time customer and advocate of the tool. He now leads content strategy, builds brand partnerships, and drives awareness through social media, conferences, podcasts, and educational content.
Ryan regularly speaks at SEO events including BrightonSEO, Zagreb SEO Summit, London SEO Meetups, and Nottingham Digital Summit. He contributes to the wider marketing community and is passionate about making SEO more measurable and accessible through data-led experimentation.
Outside of work, Ryan enjoys discovering new places to eat, playing football, and hiking in the Peak District.
You can connect with Ryan on:
Or you can email him at ryan.jones@seotesting.com.
Articles
What is SEO A/B Testing?
SEO A/B testing refers to a type of test in which we put pages of a similar type into two groups. A control group and a test group. The Control group forms the baseline for our SEO A/B tests. We do not change these pages during the testing process. We monitor their search performance to […]
Technical SEO for Ecommerce Websites
The ecommerce industry in the US is on track to reach over $ 2.1 trillion by 2029. That’s nearly double what it was in 2023. Ecommerce is growing fast. However, with increased traffic and sales comes increased competition. To stand out, you need more than just great products. Your site must also be fast, structured, […]
Statistical Significance in SEO Testing: The Complete Guide
Imagine this scenario. An SEO test has finished running on your website. Traffic has spiked 15%. But did your changes cause this boost? Or was it just luck? This is a question that every SEO professional needs to be able to answer. You need to know if your test results are real or random. Statistical […]
Google Search Console Domain vs URL Prefix
When setting up Google Search Console, you can choose between a domain property and a URL prefix property. A domain property covers all variations of your site, while a URL prefix property targets a specific section. This article explains the differences, pros, and cons of each to help you choose the best option for your site's needs, ensuring effective site management and performance tracking.
How to Create a Sitemap for Google Search Console
Creating a sitemap for Google Search Console is crucial for SEO. This guide simplifies the process with step-by-step instructions for WordPress and non-WordPress users. Learn to create, submit, and maintain your sitemap to ensure search engines index your site efficiently, improving visibility and driving more traffic to your content.
Ecommerce SEO Testing: What is it? And why is it needed?
Ecommerce is getting more competitive each day. Brands are fighting for visibility in the SERPs to capture traffic and sales. But which SEO strategies work best for your site? To find out, you have to conduct SEO tests and measure the results. SEO testing removes the guesswork and provides proof of what works for your specific ecommerce […]
Ecommerce SEO Tips: 6 Proven Strategies to Boost Rankings in 2025
Table of Contents Optimizing your ecommerce sites for search engines is an essential process, we know that. More people are buying stuff through search engines than at any other point in history, and that means implementing effective SEO strategies can massively increase your store’s visibility, traffic, and sales. This article explores six proven ecommerce SEO […]
Take Your Keyword Research to the Next Level with Keyword Clustering
Since April 2023, we’ve managed to boost SEOTesting’s organic traffic from approximately 2,000 visits per month, to over 15,000 visits per month. How did we do this? By using keyword clustering when writing our blog content. In this blog, we’ll explain what keyword clustering is and how it can benefit your SEO performance. We’ll then […]
Modern SEO Strategies: What Actually Works in 2025 According to Real Testing Data
SEO has fundamentally changed. Traditional tactics that could almost guarantee organic growth not too long ago are now showing diminished returns, while new challenges like AI Overviews, AI Mode, and changing user behavior demand different approaches. At SEOTesting, we’ve been on the front lines of this change. We’ve conducted hundreds of SEO tests to understand […]
What is an orphan page?
An orphan page is a page on a website that has no internal links pointing to it, but Google has crawled and indexed it. Without internal links pointing to a page, it is more difficult for Google to rank the orphan page, as internal links pass context, meaning, and link equity. This really becomes an […]