Ryan Jones is the Marketing Manager at SEOTesting, a platform that helps SEO professionals run controlled SEO experiments and improve search performance using Google Search Console data.
Before joining the team in April of 2023, Ryan was a long-time customer and advocate of the tool. He now leads content strategy, builds brand partnerships, and drives awareness through social media, conferences, podcasts, and educational content.
Ryan regularly speaks at SEO events including BrightonSEO, Zagreb SEO Summit, London SEO Meetups, and Nottingham Digital Summit. He contributes to the wider marketing community and is passionate about making SEO more measurable and accessible through data-led experimentation.
Outside of work, Ryan enjoys discovering new places to eat, playing football, and hiking in the Peak District.
You can connect with Ryan on:
Or you can email him at ryan.jones@seotesting.com.
Articles
Take Your Keyword Research to the Next Level with Keyword Clustering
Since April 2023, we’ve managed to boost SEOTesting’s organic traffic from approximately 2,000 visits per month, to over 15,000 visits per month. How did we do this? By using keyword clustering when writing our blog content. In this blog – we’ll explain what keyword clustering is and how it can benefit your SEO performance. We’ll […]
301 Redirects Guide | What They Are & How to Use Them
301 redirects play a pivotal role in the performance of your website and its user experience. When done correctly, they can help you manage traffic flow across your site to all your key pages. Done incorrectly, they can stop important pages on your site from getting traffic. This article will discuss everything you need to […]
How to Measure SEO Performance and Success
Measuring your SEO performance comes down to a handful of useful metrics, including: Organic traffic First and foremost, for any SEO campaign to be successful, you need to ensure you are tracking your website’s organic traffic. Organic traffic is the cornerstone of any SEO campaign. Unless you’re generating more visits to your website via search […]
How to Create a Sitemap for Google Search Console
Creating a sitemap for Google Search Console is crucial for SEO. This guide simplifies the process with step-by-step instructions for WordPress and non-WordPress users. Learn to create, submit, and maintain your sitemap to ensure search engines index your site efficiently, improving visibility and driving more traffic to your content.
AlsoAsked Integration with SEOTesting
AlsoAsked is a tool developed by Candour that is designed to uncover the questions people search for online. It gathers and visualizes this data in a tree format, showing how they connect. This structure helps you understand the broader context of user intent. For example, if you search for “Ford Focus”, AlsoAsked shows several questions […]
Ecommerce SEO Tips: 6 Proven Strategies to Boost Rankings
Table of Contents Optimizing your ecommerce sites for search engines is an essential process, we know that. More people are buying stuff through search engines than at any other point in history, and that means implementing effective SEO strategies can massively increase your store’s visibility, traffic, and sales. This article explores six proven ecommerce SEO […]
Ecommerce Category Page SEO: A Guide to Higher Rankings and Conversions
Your ecommerce category pages are some of the most important pages on your website. Not only do they bring in top of the funnel traffic, but they also bring in visitors who are ready to buy. This is why creating well-optimized ecommerce category pages is crucial. In this article, we’ll guide you through creating category pages that […]
Technical SEO for Ecommerce Websites
The ecommerce industry in the US is on track to reach over $ 2.1 trillion by 2029. That’s nearly double what it was in 2023. Ecommerce is growing fast. However, with increased traffic and sales comes increased competition. To stand out, you need more than just great products. Your site must also be fast, structured, […]
How to Create Custom Reports in GA4
Custom reports in GA4 allow you to go beyond standard reports by focusing on the data most relevant to your business goals. Unlike Universal Analytics, GA4 offers flexible and interactive reporting. It allows users to customize metrics, dimensions, and visualizations to gain deeper insights. Whether tracking organic traffic, user behavior, or conversion paths, custom reports […]
SEO Quick Wins: 20 Fast-Acting Ideas to Improve Organic Traffic
Are you looking to enhance your website’s search engine rankings with minimal effort? Our latest article explores 20 SEO quick wins that can quickly boost your site’s visibility and traffic. These strategies range from optimizing meta tags to improving mobile usability and can usually offer immediate results with little effort. Focusing on these so-called low-hanging […]