Ryan is SEOTesting’s Marketing Manager, but more importantly, he is a fan of the tool, having been a previous customer for a couple of years before joining the company himself. He spends his time writing articles, teaching people all he can about SEO, building partnerships with exciting brands, building a social media presence, speaking at conferences and appearing on podcasts.
During downtime, you’ll find him exploring new places to eat, playing football and travelling into the Peak District to connect with nature.
You can find Ryan on Twitter and LinkedIn, or drop him an email at ryan.jones@seotesting.com.
Articles
Ecommerce Category Page SEO: A Guide to Higher Rankings and Conversions
Your ecommerce category pages are some of the most important pages on your website. Not only do they bring in top of the funnel traffic, but they also bring in visitors who are ready to buy. This is why creating well-optimized ecommerce category pages is crucial. In this article, we’ll guide you through creating category pages that […]
Ecommerce SEO Testing: What is it? And why is it needed?
Ecommerce is getting more competitive each day. Brands are fighting for visibility in the SERPs to capture traffic and sales. But which SEO strategies work best for your site? To find out, you have to conduct SEO tests and measure the results. SEO testing removes the guesswork and provides proof of what works for your specific ecommerce […]
How To Write Page Titles That Get Clicks
Want to write page titles that rank and get clicks? Let’s go beyond the basics. Most SEO advice tells you to: These rules work, but they’re just the start. Let’s explore how to write page titles that drive real traffic and conversions. Know the SERP When Writing Page Titles Before writing any page title, you […]
Ecommerce SEO Tips: 6 Proven Strategies to Boost Rankings in 2025
Table of Contents Optimizing your ecommerce sites for search engines is an essential process, we know that. More people are buying stuff through search engines than at any other point in history, and that means implementing effective SEO strategies can massively increase your store’s visibility, traffic, and sales. This article explores six proven ecommerce SEO […]
What is an orphan page?
An orphan page is a page on a website that has no internal links pointing to it, but Google has crawled and indexed it. Without internal links pointing to a page, it is more difficult for Google to rank the orphan page, as internal links pass context, meaning, and link equity. This really becomes an […]
SEO Quick Wins: 20 Fast-Acting Ideas to Improve Organic Traffic
Are you looking to enhance your website’s search engine rankings with minimal effort? Our latest article explores 20 SEO quick wins that can quickly boost your site’s visibility and traffic. These strategies range from optimizing meta tags to improving mobile usability and can usually offer immediate results with little effort. Focusing on these so-called low-hanging […]
How to Set Up Conversions in Google Analytics (GA4)
Conversion tracking is one of the most critical and often overlooked tasks for any marketer, whether you work in SEO, PPC, social media marketing, or consider yourself more of a generalist. In this article, we’ll walk you through the steps to set up conversion tracking within GA4. While the deadline for moving to GA4 has […]
What is an Engaged Session in GA4?
In GA4, an engaged session is a user that simply meets one or more of the following criteria set by Google: A session that doesn’t meet these criteria is called a bounce. For example, within our own GA4 account, we have certain events listed as key events: So, if I were to head to the […]
How to Find Conversion Rate in GA4
Following Google’s switch from UA (Universal Analytics) to GA4 (Google Analytics 4), there has been a lot of discussion around how to find your conversion rate metric in GA4, as the process is now different from the previous version. Start on your GA4 homepage, which can be accessed by visiting https://analytics.google.com: If you need to set […]
How to Create Custom Reports in GA4
Custom reports in GA4 allow you to go beyond standard reports by focusing on the data most relevant to your business goals. Unlike Universal Analytics, GA4 offers flexible and interactive reporting. It allows users to customize metrics, dimensions, and visualizations to gain deeper insights. Whether tracking organic traffic, user behavior, or conversion paths, custom reports […]