Ryan Jones is the Marketing Manager at SEOTesting, a platform that helps SEO professionals run controlled SEO experiments and improve search performance using Google Search Console data.
Before joining the team in April of 2023, Ryan was a long-time customer and advocate of the tool. He now leads content strategy, builds brand partnerships, and drives awareness through social media, conferences, podcasts, and educational content.
Ryan regularly speaks at SEO events including BrightonSEO, Zagreb SEO Summit, London SEO Meetups, and Nottingham Digital Summit. He contributes to the wider marketing community and is passionate about making SEO more measurable and accessible through data-led experimentation.
Outside of work, Ryan enjoys discovering new places to eat, playing football, and hiking in the Peak District.
You can connect with Ryan on:
Articles
Technical SEO for Ecommerce Websites
The ecommerce industry in the US is on track to reach over $ 2.1 trillion by 2029. That’s nearly double what it was in 2023. Ecommerce is growing fast. However, with increased traffic and sales comes increased competition. To stand out, you need more than just great products. Your site must also be fast, structured, […]
How to Create Custom Reports in GA4
Custom reports in GA4 allow you to go beyond standard reports by focusing on the data most relevant to your business goals. Unlike Universal Analytics, GA4 offers flexible and interactive reporting. It allows users to customize metrics, dimensions, and visualizations to gain deeper insights. Whether tracking organic traffic, user behavior, or conversion paths, custom reports […]
What is Organic Shopping in GA4?
In GA4, organic shopping refers to website traffic that arrives to your site from unpaid product listings. This traffic comes from organic search results in Google Shopping and other search engines. Unlike shopping ads, organic shopping results appear naturally based on search relevance. Tracking organic shopping traffic in GA4 helps marketers understand customer behavior, keyword performance, […]
Google Search Console vs. Google Analytics vs. SEOTesting: Which is Best for SEO Teams?
If you’ve spent any time working in SEO, the chances are that you use both Google Search Console and Google Analytics daily. In fact, they’re often mentioned in the same breath, as if they’re two sides of the same coin. But here’s the thing: they answer fundamentally different questions! Google Search Console tells you how […]
How to Rank in AI Search
Billions of search queries are now flowing through AI search interfaces every month. ChatGPT has now crossed 800m weekly users as of May 2025. Perplexity AI logged 148.2m visits in August of 2025. And Google’s AI Overviews now appear in about 18% of searches. The way people discover information is starting to be rewritten. LLMs […]
SEO A/B Testing: A Complete Guide to Testing and Improving Organic Search Performance
SEO A/B testing (also referred to as SEO split testing) is a method where pages that share the same template and intent (for example, product listing pages, product display pages, or blog posts) are divided into two groups. The first group is the control group. The second group is the test group. The Control Group […]
Statistical Significance in SEO Testing: The Complete Guide
Imagine this scenario. An SEO test has finished running on your website. Traffic has spiked 15%. But did your changes cause this boost? Or was it just luck? This is a question that every SEO professional needs to be able to answer. You need to know if your test results are real or random. Statistical […]
Google Search Console Domain vs URL Prefix
When setting up Google Search Console, you can choose between a domain property and a URL prefix property. A domain property covers all variations of your site, while a URL prefix property targets a specific section. This article explains the differences, pros, and cons of each to help you choose the best option for your site's needs, ensuring effective site management and performance tracking.
How to Track Keyword Ranking in Google Search Console
Want to track your keyword rankings using Google Search Console? This guide shows you how to use the Search Results report and Average Position metric to see where your site ranks. You’ll also learn the tool’s limits and how to get deeper insights with SEOTesting.
What is Cross-Network in GA4?
This blog post explains the Cross-Network channel in Google Analytics 4 (GA4), detailing its role and significance. This channel aggregates traffic from advertising platforms such as Google Discover, Performance Max, and Google Shopping. While it offers a comprehensive view of multi-platform campaigns, it poses data attribution challenges. The article suggests solutions like custom channel groupings and additional analytics tools to overcome these issues, ultimately enhancing marketing strategies and optimizing ROI.