Ryan, aside from his biggest passions which are football and motorsports, loves SEO. Finding new and ingenious ways to drive organic traffic is what motivates him to get up and do the work every single day. He’s a content creator for http://SEOTesting.com, covering most SEO topics but with a specific interest and expertise in testing and delivering ROI through SEO.
In his day-to-day role, he’s the SEO Specialist at Land of Rugs and spends his days working to improve organic traffic and revenue using every tool available.
You can find Ryan on Twitter, and
Articles
Duplicate Without User-Selected Canonical - How to Fix this Indexing Issue
Discover how to resolve the Duplicate Without User-Selected Canonical error on Google Search Console. This error indicates duplicate content without a user-defined canonical tag, potentially harming SEO and user experience. Learn why it matters, how to identify affected pages, and various solutions including 301 redirects, canonical tags, and more.
How to Fix Alternate Page with Proper Canonical Tag in Google Search Console
Discover the significance of the Alternate Page with Proper Canonical Tag message in Google Search Console. Uncover the role of canonical tags in managing duplicate content and get insights into whether fixing this error is necessary. Follow our step-by-step guide to resolve the issue and enhance your website's SEO performance.
What is Off-Page SEO? The Definitive Guide
Explore the critical realm of off-page SEO in the latest blog post in our ongoing SEO series, where we delve into the fundamental aspects of off-page SEO. We clarify the concept of off-page SEO, highlighting its pivotal role in enhancing search engine rankings and online visibility. We also discuss the differences between on-page SEO and off-page SEO, delving into some critical factors that will help you improve your off-page SEO on your site.
What is On-Page SEO? The Complete Guide for New SEOs
Learn all about On-Page SEO effortlessly with our complete guide crafted for beginners. Explore keyword strategies, harness the potential of optimised content, and enhance your website's visibility, ultimately growing your website traffic sustainably.
What is Technical SEO?
Technical SEO is a crucial element of SEO to understand, and yet it is often one of the most difficult aspects of SEO to learn. In this guide you will learn what technical SEO is, why it is important, and what the shared traits of a well-optimised website are. We will also talk through the different stages to consider when technically optimising your site. Crawling, rendering, indexing and ranking.
What is Discover in Google Search Console?
This guide delves into the essence of Discover traffic from Google. We talk about what Google Discover traffic is and how to get your content featured within this section of Google's own app. We also talk about the Follow feature, also available directly in Google's search app, how this works and how it relates to Google Discover.
Introduction to SEO in 2023 - How to Learn SEO and Rank Your Websites
This article discusses the importance of learning SEO in 2023 and provides actionable insights into how to effectively learn the subject. It emphasises that SEO is a dynamic field that continues to evolve and offers significant benefits for businesses. The article covers various "SEO basics" and provides tips on how to learn it quickly and effectively.
Google Search Console 'No Referring Sitemaps Detected' Issue - How to Fix
What is the "No Referring Sitemaps Detected" message, often displayed on various pages of your page indexing report within Google Search Console? In this blog post, we take you through what the message means, how you can fix it, and we will answer some of the web's most searched questions surrounding this error message.
Mastering the Five Pillars of SEO - Unleash Your Success
Successful SEO campaigns, generally, have five pillars. This is subjective, and everyone has their own opinion. In this article, we give our take on what the five pillars of SEO are and how we have used them to increase our monthly organic clicks by 96% since the turn of the year.
How to Fix "Ownership Verification Failed" in Google Search Console
Encountering the "Ownership Verification Failed" error in Google Search Console can be frustrating due to a large number of possible causes. This article explores the error's nature, causes, and solutions. From verifying the correct Google account to rectifying server issues, various steps are crucial. Learn how to solve the “Ownership Verification Failed” error within Google Search Console quickly and easily by following the steps outlined in this article.
What is a Product Display Page (PDP)?
This blog post dives deep into product display pages. We will talk about what a product display page is, why they matter, and the key elements of good product display pages. We will also give you advice on how to structure your product display pages and answer some of the web’s most searched questions on the topic!
Help! My Google Search Console Is Not Updating
Logging in to your account and finding that Google Search Console is not updating is very inconvenient, especially for SEOs who rely on it to monitor organic performance. In this blog post, we go through the various different reasons your Google Search Console may not be showing up-to-date information and what you can do to fix it.
How to Use Google Search Console for Keyword Research
Discover quick win keywords, a step-by-step on how to optimise individual pages/articles, and how to find branded traffic all within this blog post. Learn how to ace keyword research using nothing but Google Search Console.
The Comprehensive List of Keyword Clustering Tools
Here, we're sharing our ultimate list of keyword clustering tools. We feature several keyword clustering tools of all types, to suit all businesses and budgets. Whether you're a freelancer with a handful of clients or a multi-national company with clients all over the world, one of the keyword clustering tools on this list is sure to suit your needs.
The Complete SEO Checklist to Follow in 2023
In 2023 so far, we have increased our traffic by 141%. This blog post details the checklist we followed to do this. We talk about keyword research, technical SEO, on-page optimisation, content creation and link acquisition.
What is a Product Listing Page (PLP)?
This blog post focusses on product listing pages, otherwise known as PDPs. We take you through what product listing pages actually are, why they matter, what the key elements of the page type are and we will also give you some examples of our favourites.
How to Link Google Search Console to GA4
In this blog post, we will give you a step-by-step guide to show you how to connect your Google Search Console account to your GA4 property. This will give you access to several reports and metrics, not usually found within GA4 which will give you even more data to make better decisions for your business.
How to Create an SEO Workflow for Content Success
SEO workflows are useful for several reasons. They can help speed up work, increase the quality of work done, ensure less mistakes and help when team members leave and new team members join. In this article, we're going to talk about how to create an SEO workflow to ensure content success. We'll talk about what a workflow is, why you need one and some of the different SEO workflows you can use.
Google Search Console Enhancements: The Complete Guide to Using Structured Data
In this article, we'll talk you through what structured data is, what rich results are and all the different elements to be found within the Enhancements section of Google Search Console.
Google Search Console Errors: How to Find and Fix Them All
When you see errors in your Google Search Console Page Indexing Report, it can be difficult to find out what the errors mean and how to solve them. In this article, we take you through all the Google Search Console error codes, what they mean and how to fix them.
Top 11 AI Tools to Improve your SEO Workflow
AI seems to be all we are talking about at the moment, for good reason. It has tremendous potential to help SEOs do their jobs better. We've put together a list of the top 10 AI tools that will help you improve your SEO workflow.
What is the Best Google Search Console Alternative?
Discover the top Google Search Console alternative. Learn why SEOTesting is the best choice, with enhanced reporting and testing capacity, saving you time and allowing you to make the most of your Search Console data.
How to Diagnose a Google Search Traffic Drop
Spotting a traffic drop is a scary thing to see, especially as a marketer. One of your key KPIs (Key Performance Indicators) is your website traffic. In this article, we will go through the different types of traffic drops you are likely to see on a website. We will also discuss how to diagnose these traffic drops using SEOTesting.
What Does Average Position Mean in Google Search Console?
The Average Position metric in Google Search Console performance reports can be a confusing number. We look at how it's calculated and how best to use it to help your SEO reporting.
How to Fix Redirect Error in Google Search Console
We review the main reasons the Redirect Error is reported in Google Search Console and the common ways to fix them.
Why has my Click Through Rate Dropped in Google Search Console?
Have you seen a big drop in click-through rate reported in Google Search Console even though your keyword ranking hasn't changed? We look at some of the potential reasons for this.
Google Search Console Data Limitations
While it's hugely valuable and critical to every SEO, being able to understand the limitations of the data available within Google Search Console is important.
What are Impressions in Google Search Console?
We take a look at what the impressions number in Google Search Console represents and how it is calculated.
Link-Building SEO Interview Questions
Looking to hire a Link-Building SEO person? We've put together some questions, answers, and discussion points to help you with the interview process.
The Best Interview Questions and Answers for a Content Marketing Manager
Looking to hire a Content Marketing Manager? We've put together some questions, answers, and discussion points to help you with the interview process.
The 9 Best Technical SEO Interview Questions and Answers for your Next Hire
Get Ready to Hire the Best Technical SEO Candidate with Our Comprehensive Guide to Technical SEO Interview Questions, Answers, and Discussion Points.
SEO Reporting Tools for Agencies
Putting together weekly and monthly client reports can be a time-consuming process for agencies. We've taken a look at the best tools to help make the process quicker, improve communication, and help you show the ROI of SEO campaigns to clients.
How to Avoid Keyword Cannibalization in PPC Campaigns
Keyword Cannibalization is not just an SEO problem, as it can also occur in your PPC campaigns. We take a look at some of the common PPC cannibalization issues, and how you can go about finding and fixing them.
How to Prevent Keyword Cannibalization
Keyword cannibalization can happen to any site that has been publishing content for a period of time. We cover what it is and how to prevent it.
Crawled - currently not indexed. What is it and how to fix?
Learn what the URL status Crawled - currently not indexed in Google Search Console means. Some common issues that can lead to this status being set for a page, and how to go about fixing them.
How to Annotate your Analytics Data (GA4 and Google Search Console)
One common annoyance for marketers is the lack of functionality to annotate GA4 or Google Search Console data. In this article, we talk you through how you can work around this issue and annotate your Google Search Console data.
Keyword Cannibalization - how to find issues, and how to fix them
As websites age and grow keyword cannibalization can really hurt your efforts to rank target keywords for specific pages. The keyword cannibalization report in SEOTesting.com helps you find issues, and this article explains how to fix them.