The ecommerce industry in the US is on track to reach over $ 2.1 trillion by 2029. That’s nearly double what it was in 2023. Ecommerce is growing fast. However, with increased traffic and sales comes increased competition. To stand out, you need more than just great products. Your site must also be fast, structured, […]
Imagine this scenario. An SEO test has finished running on your website. Traffic has spiked 15%. But did your changes cause this boost? Or was it just luck? This is a question that every SEO professional needs to be able to answer. You need to know if your test results are real or random. Statistical […]
SEO has fundamentally changed. Traditional tactics that could almost guarantee organic growth not too long ago are now showing diminished returns, while new challenges like AI Overviews, AI Mode, and changing user behavior demand different approaches. At SEOTesting, we’ve been on the front lines of this change. We’ve conducted hundreds of SEO tests to understand […]
An orphan page is a page on a website that has no internal links pointing to it, but Google has crawled and indexed it. Without internal links pointing to a page, it is more difficult for Google to rank the orphan page, as internal links pass context, meaning, and link equity. This really becomes an […]
Custom reports in GA4 allow you to go beyond standard reports by focusing on the data most relevant to your business goals. Unlike Universal Analytics, GA4 offers flexible and interactive reporting. It allows users to customize metrics, dimensions, and visualizations to gain deeper insights. Whether tracking organic traffic, user behavior, or conversion paths, custom reports […]
In GA4, organic shopping refers to website traffic that arrives to your site from unpaid product listings. This traffic comes from organic search results in Google Shopping and other search engines. Unlike shopping ads, organic shopping results appear naturally based on search relevance. Tracking organic shopping traffic in GA4 helps marketers understand customer behavior, keyword performance, […]
Table of Contents Optimizing your ecommerce sites for search engines is an essential process, we know that. More people are buying stuff through search engines than at any other point in history, and that means implementing effective SEO strategies can massively increase your store’s visibility, traffic, and sales. This article explores six proven ecommerce SEO […]
There’s been a lot of talk recently about ChatGPT and SEO, for good reason. Many questions are flying around, not least whether ChatGPT will signal the end of SEO. The answer is an emphatic no. When used correctly, it can help you with SEO and make the work much more manageable. However, you do need […]
301 redirects play a pivotal role in the performance of your website and its user experience. When done correctly, they can help you manage traffic flow across your site to all your key pages. Done incorrectly, they can stop important pages on your site from getting traffic. This article will discuss everything you need to […]
Your ecommerce category pages are some of the most important pages on your website. Not only do they bring in top of the funnel traffic, but they also bring in visitors who are ready to buy. This is why creating well-optimized ecommerce category pages is crucial. In this article, we’ll guide you through creating category pages that […]