Ryan is SEOTesting’s Marketing Manager, but more importantly, he is a fan of the tool, having been a previous customer for a couple of years before joining the company himself. He spends his time writing articles, teaching people all he can about SEO, building partnerships with exciting brands, building a social media presence, speaking at conferences and appearing on podcasts.
During downtime, you’ll find him exploring new places to eat, playing football and travelling into the Peak District to connect with nature.
You can find Ryan on Twitter and LinkedIn, or drop him an email at ryan.jones@seotesting.com.
Articles
What is an orphan page
An orphan page is a page on a website that has no internal links pointing to it, but Google has crawled and indexed it. Without internal links pointing to a page, it is more difficult for Google to rank the orphan page, as internal links pass context, meaning, and link equity. This really becomes an […]
SEO Quick Wins: 20 Fast-Acting Ideas to Improve Organic Traffic
Are you looking to enhance your website’s search engine rankings with minimal effort? Our latest article explores 20 SEO quick wins that can quickly boost your site’s visibility and traffic. These strategies range from optimizing meta tags to improving mobile usability and can usually offer immediate results with little effort. Focusing on these so-called low-hanging […]
How to Set Up Conversions in Google Analytics (GA4)
Conversion tracking is one of the most critical and often overlooked tasks for any marketer, whether you work in SEO, PPC, social media marketing, or consider yourself more of a generalist. In this article, we’ll walk you through the steps to set up conversion tracking within GA4. While the deadline for moving to GA4 has […]
What is an Engaged Session in GA4?
In GA4, an engaged session is a user that simply meets one or more of the following criteria set by Google: A session that doesn’t meet these criteria is called a bounce. For example, within our own GA4 account, we have certain events listed as key events: So, if I were to head to the […]
How to Find Conversion Rate in GA4
Following Google’s switch from UA (Universal Analytics) to GA4 (Google Analytics 4), there has been a lot of discussion around how to find your conversion rate metric in GA4, as the process is now different from the previous version. Start on your GA4 homepage, which can be accessed by visiting https://analytics.google.com: If you need to set […]
How to Create Custom Reports in GA4
Custom reports in GA4 allow you to go beyond standard reports by focusing on the data most relevant to your business goals. Unlike Universal Analytics, GA4 offers flexible and interactive reporting. It allows users to customize metrics, dimensions, and visualizations to gain deeper insights. Whether tracking organic traffic, user behavior, or conversion paths, custom reports […]
What is Organic Shopping in GA4?
In GA4, organic shopping refers to website traffic that arrives to your site from unpaid product listings. This traffic comes from organic search results in Google Shopping and other search engines. Unlike shopping ads, organic shopping results appear naturally based on search relevance. Tracking organic shopping traffic in GA4 helps marketers understand customer behavior, keyword performance, […]
GA4 Audience Guide | How to Create & Use Audiences in GA4
GA4 audiences are a powerful way to segment users, analyze behavior, and improve marketing strategies. Whether you want to retarget high-intent visitors, personalize user experiences, or refine your marketing efforts, GA4 audiences allow you to make data-driven decisions that enhance engagement and conversions. This guide covers everything you need to know about GA4 audiences, including […]
How to Measure SEO Performance and Success
Measuring your SEO performance comes down to a handful of useful metrics, including: Organic traffic First and foremost, for any SEO campaign to be successful, you need to ensure you are tracking your website’s organic traffic. Organic traffic is the cornerstone of any SEO campaign. Unless you’re generating more visits to your website via search […]
What is a SERP Feature?
A SERP feature is any element on a SERP that goes beyond the standard blue link. These features provide extra information or interactive functionality. They aim to help users find answers quickly. Examples of SERP features include: Each one appears in a specific way to improve the search experience. These features often pull data from […]