Ryan Jones is the Marketing Manager at SEOTesting, a platform that helps SEO professionals run controlled SEO experiments and improve search performance using Google Search Console data.
Before joining the team in April of 2023, Ryan was a long-time customer and advocate of the tool. He now leads content strategy, builds brand partnerships, and drives awareness through social media, conferences, podcasts, and educational content.
Ryan regularly speaks at SEO events including BrightonSEO, Zagreb SEO Summit, London SEO Meetups, and Nottingham Digital Summit. He contributes to the wider marketing community and is passionate about making SEO more measurable and accessible through data-led experimentation.
Outside of work, Ryan enjoys discovering new places to eat, playing football, and hiking in the Peak District.
You can connect with Ryan on:
Or you can email him at ryan.jones@seotesting.com.
Articles
How to Create Custom Reports in GA4
Custom reports in GA4 allow you to go beyond standard reports by focusing on the data most relevant to your business goals. Unlike Universal Analytics, GA4 offers flexible and interactive reporting. It allows users to customize metrics, dimensions, and visualizations to gain deeper insights. Whether tracking organic traffic, user behavior, or conversion paths, custom reports […]
What is Organic Shopping in GA4?
In GA4, organic shopping refers to website traffic that arrives to your site from unpaid product listings. This traffic comes from organic search results in Google Shopping and other search engines. Unlike shopping ads, organic shopping results appear naturally based on search relevance. Tracking organic shopping traffic in GA4 helps marketers understand customer behavior, keyword performance, […]
ChatGPT for SEO: Enhance your Strategy with AI
There’s been a lot of talk recently about ChatGPT and SEO, for good reason. Many questions are flying around, not least whether ChatGPT will signal the end of SEO. The answer is an emphatic no. When used correctly, it can help you with SEO and make the work much more manageable. However, you do need […]
301 Redirects Guide | What They Are & How to Use Them
301 redirects play a pivotal role in the performance of your website and its user experience. When done correctly, they can help you manage traffic flow across your site to all your key pages. Done incorrectly, they can stop important pages on your site from getting traffic. This article will discuss everything you need to […]
Ecommerce Category Page SEO: A Guide to Higher Rankings and Conversions
Your ecommerce category pages are some of the most important pages on your website. Not only do they bring in top of the funnel traffic, but they also bring in visitors who are ready to buy. This is why creating well-optimized ecommerce category pages is crucial. In this article, we’ll guide you through creating category pages that […]
How To Write Page Titles That Get Clicks
Want to write page titles that rank and get clicks? Let’s go beyond the basics. Most SEO advice tells you to: These rules work, but they’re just the start. Let’s explore how to write page titles that drive real traffic and conversions. Know the SERP When Writing Page Titles Before writing any page title, you […]
SEO Quick Wins: 20 Fast-Acting Ideas to Improve Organic Traffic
Are you looking to enhance your website’s search engine rankings with minimal effort? Our latest article explores 20 SEO quick wins that can quickly boost your site’s visibility and traffic. These strategies range from optimizing meta tags to improving mobile usability and can usually offer immediate results with little effort. Focusing on these so-called low-hanging […]
How to Set Up Conversions in Google Analytics (GA4)
Conversion tracking is one of the most critical and often overlooked tasks for any marketer, whether you work in SEO, PPC, social media marketing, or consider yourself more of a generalist. In this article, we’ll walk you through the steps to set up conversion tracking within GA4. While the deadline for moving to GA4 has […]
What is an Engaged Session in GA4?
In GA4, an engaged session is a user that simply meets one or more of the following criteria set by Google: A session that doesn’t meet these criteria is called a bounce. For example, within our own GA4 account, we have certain events listed as key events: So, if I were to head to the […]
How to Find Conversion Rate in GA4
Following Google’s switch from UA (Universal Analytics) to GA4 (Google Analytics 4), there has been a lot of discussion around how to find your conversion rate metric in GA4, as the process is now different from the previous version. Start on your GA4 homepage, which can be accessed by visiting https://analytics.google.com: If you need to set […]