Ryan is SEOTesting’s Marketing Manager, but more importantly, he is a fan of the tool, having been a previous customer for a couple of years before joining the company himself. He spends his time writing articles, teaching people all he can about SEO, building partnerships with exciting brands, building a social media presence, speaking at conferences and appearing on podcasts.
During downtime, you’ll find him exploring new places to eat, playing football and travelling into the Peak District to connect with nature.
You can find Ryan on Twitter and LinkedIn, or drop him an email at ryan.jones@seotesting.com.
Articles
How to Link Google Search Console to GA4
In this blog post, we will give you a step-by-step guide to show you how to connect your Google Search Console account to your GA4 property. This will give you access to several reports and metrics, not usually found within GA4 which will give you even more data to make better decisions for your business.
How to Use Google Search Console for Keyword Research
Read up on how to use Google Search Console for keyword research. You will learn how to find quick win keyword opportunities, how to optimise individual pages / articles, and how to find and segment your brand traffic from your non-brand traffic. All without leaving Google Search Console.
Google Search Console Email Alerts
Discover how SEOTesting's email alerts enhance your SEO strategy by providing real-time updates on site performance. Learn about various alerts, including Daily Updates, Weekly Winners & Losers, and New Keywords.
20 Free SEO Tools to Help Improve Your SEO Standing
Investing in SEO doesn’t have to be expensive. This article explores 20 free SEO tools, from Google Search Console to Screaming Frog SEO Spider, to help you enhance your website's visibility and performance. Embrace these tools for efficient SEO monitoring, content optimization, and performance tracking, and achieve sustainable growth in search engine rankings.
What is Cross-Network in GA4?
This blog post explains the Cross-Network channel in Google Analytics 4 (GA4), detailing its role and significance. This channel aggregates traffic from advertising platforms such as Google Discover, Performance Max, and Google Shopping. While it offers a comprehensive view of multi-platform campaigns, it poses data attribution challenges. The article suggests solutions like custom channel groupings and additional analytics tools to overcome these issues, ultimately enhancing marketing strategies and optimizing ROI.
SEO AB Test Group Configuration Tool
Configuring balanced control and test groups for SEO split testing can be daunting, especially for large ecommerce websites. SEOTesting's new tool simplifies this process by providing subfolder configuration, feedback on existing groups, and an automated URL list split feature. This ensures meaningful results by eliminating anomalies and saving significant time.
People Also Search For Keywords: The Ultimate Guide for SEOs
This guide explores the power of People Also Search For keywords in SEO. Learn what they are, how to find them, and how to utilize them to enhance your content strategy, align with user intent, and drive organic traffic growth. Discover tools and techniques to optimize your SEO efforts effectively.
How to Use GA4: The Ultimate Guide
Discover how to maximize your online success with GA4. This blog covers GA4's key differences from Universal Analytics, setup steps, linking to Google Search Console, and navigating its user interface. Learn to analyze user behavior, enhance SEO strategies, improve marketing performance, and track e-commerce metrics effectively.
Low-Hanging Fruit Keywords: How to Find and Leverage Them
This article explores the benefits of low-hanging fruit keywords and how to find them using tools like Google Search Console, SEOTesting, and Ahrefs. Discover how these less competitive keywords can boost your SEO strategy with quick wins, cost-effective results, and improved user engagement for better search engine rankings.
Google Search Console Enhancements: The Complete Guide to Using Structured Data
In this article, we'll talk you through what structured data is, what rich results are and all the different elements to be found within the Enhancements section of Google Search Console.