Ryan is SEOTesting’s Marketing Manager, but more importantly, he is a fan of the tool, having been a previous customer for a couple of years before joining the company himself. He spends his time writing articles, teaching people all he can about SEO, building partnerships with exciting brands, building a social media presence, speaking at conferences and appearing on podcasts.
During downtime, you’ll find him exploring new places to eat, playing football and travelling into the Peak District to connect with nature.
You can find Ryan on Twitter and LinkedIn, or drop him an email at ryan.jones@seotesting.com.
Articles
GA4 Audience Guide | How to Create & Use Audiences in GA4
GA4 audiences are a powerful way to segment users, analyze behavior, and improve marketing strategies. Whether you want to retarget high-intent visitors, personalize user experiences, or refine your marketing efforts, GA4 audiences allow you to make data-driven decisions that enhance engagement and conversions. This guide covers everything you need to know about GA4 audiences, including […]
How to Measure SEO Performance and Success
Measuring your SEO performance comes down to a handful of useful metrics, including: Organic traffic First and foremost, for any SEO campaign to be successful, you need to ensure you are tracking your website’s organic traffic. Organic traffic is the cornerstone of any SEO campaign. Unless you’re generating more visits to your website via search […]
What is a SERP Feature?
A SERP feature is any element on a SERP that goes beyond the standard blue link. These features provide extra information or interactive functionality. They aim to help users find answers quickly. Examples of SERP features include: Each one appears in a specific way to improve the search experience. These features often pull data from […]
301 Redirects Guide | What They Are & How to Use Them
301 redirects play a pivotal role in the performance of your website and its user experience. When done correctly, they can help you manage traffic flow across your site to all your key pages. Done incorrectly, they can stop important pages on your site from getting traffic. This article will discuss everything you need to […]
ChatGPT for SEO: Enhance your Strategy with AI
There’s been a lot of talk recently about ChatGPT and SEO, for good reason. Many questions are flying around, not least whether ChatGPT will signal the end of SEO. The answer is an emphatic no. When used correctly, it can help you with SEO and make the work much more manageable. However, you do need […]
How to Create a Sitemap for Google Search Console
Creating a sitemap for Google Search Console is crucial for SEO. This guide simplifies the process with step-by-step instructions for WordPress and non-WordPress users. Learn to create, submit, and maintain your sitemap to ensure search engines index your site efficiently, improving visibility and driving more traffic to your content.
Take Your Keyword Research to the Next Level with Keyword Clustering
Since April 2023, we’ve managed to boost SEOTesting’s organic traffic from approximately 2,000 visits per month, to over 15,000 visits per month. How did we do this? By using keyword clustering when writing our blog content. In this blog, we’ll explain what keyword clustering is and how it can benefit your SEO performance. We’ll then […]
AlsoAsked Integration with SEOTesting
AlsoAsked is a tool developed by Candour that is designed to uncover the questions people search for online. It gathers and visualizes this data in a tree format, showing how they connect. This structure helps you understand the broader context of user intent. For example, if you search for “Ford Focus”, AlsoAsked shows several questions […]
Google Search Console Domain vs URL Prefix
When setting up Google Search Console, you can choose between a domain property and a URL prefix property. A domain property covers all variations of your site, while a URL prefix property targets a specific section. This article explains the differences, pros, and cons of each to help you choose the best option for your site's needs, ensuring effective site management and performance tracking.
SEO for Lawyers | The Industry Guide to Law Firm SEO
SEO has become indispensable for lawyers and law firms looking to enhance their online presence and attract potential clients. As competition in the legal field grows, utilizing effective SEO strategies is vital for attracting quality leads and standing out in such a competitive landscape. This article discusses why SEO is crucial for lawyers, highlighting the […]