The Blog

Getting Started with

A quick intro on the different bits of, how they work, and how they can help you improve your Google rankings and get more clicks.

The Complete Guide to SEO Testing: Best Practices, Experiment Ideas, Tool Walkthrough

How do you prove the work you are doing to a website is offering a return on investment by getting better rankings and more clicks from Google? Check out our guide on SEO testing to find out what it is, why to do it, and best practices. Plus a huge list of experiment ideas you can try.

Organic click through rate [CTR] from Google - how to improve yours

Want more clicks from the search results? Use our advice to find easy opportunities to improve your click through rate and get more traffic.

Thin Content - what it is, how to find it, and what to do with it

Use the Content Quality reporting withing to find thin content that gets zero or very few impressions in the search results. Reports - do more with Google Search Console data has many pre-configured reports to help you make the most out of the data from Google Search Console. We take a quick look at each of them here.

How to run an SEO Test using

If you have made changes to a page or your entire site, use this guide to setup an SEO test to see if your clicks and rankings go up or down

How to run SEO split tests

SEO split tests can be tricky to setup. This guide shows you what SEO split tests are, how to setup up and record the results, and how can automate it for you.

How to get more SEO traffic by answering questions

Don't just focus on 1 or 2 word keywords when doing SEO research. Also look at the questions your site is appearing for. This report brings them straight out for you.

What new keywords has my site started to rank for?

The New Keyword report shows you the queries your site has started ranking for over the past 7 days. Review these to get new content ideas.

How to use the Top Queries Missing From Titles and Meta Descriptions report

Boost a page's click through rate by making sure you include the top query in the page title and meta description. This report in SEOTesting lets you know the pages to work on...

Striking Distance Keywords

Looking for an easy boost in clicks from Google. Working on a site's striking distance keywords is a great way to get an increase in clicks from a minimal time investment.

Keyword Cannibalization - how to find issues, and how to fix them

As websites age and grow keyword cannibalization can really hurt your efforts to rank target keywords for specific pages. The keyword cannibalization report in helps you find issues, and this article explains how to fix them.

How has the organic click through rate curve changed in the last 12 months?

Google has introduced lots of changes into the search result pages over the last 12 months. From putting 4 ads above the organic listings to featured snippets and other search features - but how has it changed the click through rate of the top 10 organic positions?

Accidental Keywords - what they are and what to do with them.

Accidental keywords are queries your site appears for in Google’s search results but you are not necessarily targeting. Learn how to find Accidental Keywords using and what to do with them.

Long Tail Keywords - what, how and why they should be part of your SEO strategy.

Long tail keywords form an important part of any SEO strategy. Learn what they are, how to use them, and how to find out which long tail keywords your site already ranks for so you can start with them.