The SEOTesting.com Blog

Ecommerce SEO Tips: 6 Proven Strategies to Boost Rankings in 2025

Table of Contents Optimizing your ecommerce site for search engines isn’t just recommended, it’s essential. With more shoppers starting their buying journey through search engines than ever before, implementing effective SEO strategies can dramatically increase your store’s visibility, traffic, and sales. This article explores six proven ecommerce SEO tactics that can help your online store […] ...Read more.

GA4 Audience Guide | How to Create & Use Audiences in GA4

GA4 audiences are a powerful way to segment users, analyze behavior, and improve marketing strategies. Whether you want to retarget high-intent visitors, personalize user experiences, or refine your marketing efforts, GA4 audiences allow you to make data-driven decisions that enhance engagement and conversions. This guide covers everything you need to know about GA4 audiences, including […] ...Read more.

What is Organic Shopping in GA4?

In GA4, organic shopping refers to website traffic that arrives to your site from unpaid product listings. This traffic comes from organic search results in Google Shopping and other search engines. Unlike shopping ads, organic shopping results appear naturally based on search relevance. Tracking organic shopping traffic in GA4 helps marketers understand customer behavior, keyword performance, […] ...Read more.

How to Create Custom Reports in GA4

Custom reports in GA4 allow you to go beyond standard reports by focusing on the data most relevant to your business goals. Unlike Universal Analytics, GA4 offers flexible and interactive reporting. It allows users to customize metrics, dimensions, and visualizations to gain deeper insights. Whether tracking organic traffic, user behavior, or conversion paths, custom reports […] ...Read more.

How to Measure SEO Performance and Success

Measuring your SEO performance comes down to a handful of useful metrics, including: Organic traffic First and foremost, for any SEO campaign to be successful, you need to ensure you are tracking your website’s organic traffic. Organic traffic is the cornerstone of any SEO campaign. Unless you’re generating more visits to your website via search […] ...Read more.

How to Find Conversion Rate in GA4

Following Google’s switch from UA (Universal Analytics) to GA4 (Google Analytics 4), there has been a lot of  discussion around how to find your conversion rate metric in GA4, as the process is now different from the previous version. Start on your GA4 homepage, which can be accessed by visiting https://analytics.google.com: If you need to set […] ...Read more.

What is a SERP Feature?

A SERP feature is any element on a SERP that goes beyond the standard blue link. These features provide extra information or interactive functionality. They aim to help users find answers quickly. Examples of SERP features include: Each one appears in a specific way to improve the search experience. These features often pull data from […] ...Read more.

AlsoAsked Integration with SEOTesting

AlsoAsked is a tool developed by Candour that is designed to uncover the questions people search for online. It gathers and visualizes this data in a tree format, showing how they connect. This structure helps you understand the broader context of user intent. For example, if you search for “Ford Focus”, AlsoAsked shows several questions […] ...Read more.

What is an Engaged Session in GA4?

In GA4, an engaged session is a user that simply meets one or more of the following criteria set by Google: A session that doesn’t meet these criteria is called a bounce. For example, within our own GA4 account, we have certain events listed as key events: So, if I were to head to the […] ...Read more.

How to Set Up Conversions in Google Analytics (GA4)

Conversion tracking is one of the most critical and often overlooked tasks for any marketer, whether you work in SEO, PPC, social media marketing, or consider yourself more of a generalist. In this article, we’ll walk you through the steps to set up conversion tracking within GA4. While the deadline for moving to GA4 has […] ...Read more.