The SEOTesting.com Blog

How to Rank in AI Search

Billions of search queries are now flowing through AI search interfaces every month. ChatGPT has now crossed 800m weekly users as of May 2025. Perplexity AI logged 148.2m visits in August of 2025. And Google’s AI Overviews now appear in about 18% of searches. The way people discover information is starting to be rewritten. LLMs […] ...Read more.

How many clicks are we getting from LLMs?

Everybody in marketing is talking about Chatbots and LLMs – ChatGPT, Claude, Gemini, and so on… One question we can answer right now is how many clicks they are sending to your site and to which pages. We’ve created a new report, driven by Google Analytics data, that will show you how much traffic you […] ...Read more.

What is SEO A/B Testing?

SEO A/B testing refers to a type of test in which we put pages of a similar type into two groups. A control group and a test group. The Control group forms the baseline for our SEO A/B tests. We do not change these pages during the testing process. We monitor their search performance to […] ...Read more.

Statistical Significance in SEO Testing: The Complete Guide

Imagine this scenario. An SEO test has finished running on your website. Traffic has spiked 15%. But did your changes cause this boost? Or was it just luck? This is a question that every SEO professional needs to be able to answer. You need to know if your test results are real or random. Statistical […] ...Read more.

Modern SEO Strategies: What Actually Works in 2025 According to Real Testing Data

SEO has fundamentally changed. Traditional tactics that could almost guarantee organic growth not too long ago are now showing diminished returns, while new challenges like AI Overviews, AI Mode, and changing user behavior demand different approaches. At SEOTesting, we’ve been on the front lines of this change. We’ve conducted hundreds of SEO tests to understand […] ...Read more.

Technical SEO for Ecommerce Websites

The ecommerce industry in the US is on track to reach over $ 2.1 trillion by 2029. That’s nearly double what it was in 2023. Ecommerce is growing fast. However, with increased traffic and sales comes increased competition. To stand out, you need more than just great products. Your site must also be fast, structured, […] ...Read more.

Ecommerce Category Page SEO: A Guide to Higher Rankings and Conversions

Your ecommerce category pages are some of the most important pages on your website. Not only do they bring in top of the funnel traffic, but they also bring in visitors who are ready to buy. This is why creating well-optimized ecommerce category pages is crucial. In this article, we’ll guide you through creating category pages that […] ...Read more.

Ecommerce SEO Testing: What is it? And why is it needed?

Ecommerce is getting more competitive each day. Brands are fighting for visibility in the SERPs to capture traffic and sales. But which SEO strategies work best for your site? To find out, you have to conduct SEO tests and measure the results. SEO testing removes the guesswork and provides proof of what works for your specific ecommerce […] ...Read more.

Merchant Listings – How to SEO Test for SERP Features

Merchant Listings are a SERP feature that can give your ecommerce products extra real estate in Google’s search results. Merchant Listings are free. This is their most important and interesting feature! They differ from the sponsored product carousel that often appears at the top of the search results for product-type searches. In a world where Google is […] ...Read more.

Product Snippets – How to Test for Better SERP Visibility

Product Snippets are an important SERP feature for ecommerce websites, helping listings stand out by taking up more space in Google’s search results. The more space you take up in Google, the better your click-through rate will likely be. It can also increase the quality of the click. A more qualified or informed visitor is likely to […] ...Read more.