The Blog

Getting Started with

A quick intro on the different bits of, how they work, and how they can help you improve your Google rankings and get more clicks.

The Complete Guide to SEO Testing: Best Practices, Experiment Ideas, Tool Walkthrough

How do you prove the work you are doing to a website is offering a return on investment by getting better rankings and more clicks from Google? Check out our guide on SEO testing to find out what it is, why to do it, and best practices. Plus a huge list of experiment ideas you can try.

Organic click through rate [CTR] from Google - how to improve yours

Want more clicks from the search results? Use our advice to find easy opportunities to improve your click through rate and get more traffic.

Thin Content - what it is, how to find it, and what to do with it

Use the Content Quality reporting withing to find thin content that gets zero or very few impressions in the search results. Reports - do more with Google Search Console data has many pre-configured reports to help you make the most out of the data from Google Search Console. We take a quick look at each of them here.

How to run an SEO Test using

If you have made changes to a page or your entire site, use this guide to setup an SEO test to see if your clicks and rankings go up or down

How to run SEO split tests

SEO split tests can be tricky to setup. This guide shows you what SEO split tests are, how to setup up and record the results, and how can automate it for you.

How to get more SEO traffic by answering questions

Don't just focus on 1 or 2 word keywords when doing SEO research. Also look at the questions your site is appearing for. This report brings them straight out for you.

What new keywords has my site started to rank for?

The New Keyword report shows you the queries your site has started ranking for over the past 7 days. Review these to get new content ideas.