The SEOTesting.com Blog

Statistical Significance in SEO Testing: The Complete Guide

Imagine this scenario. An SEO test has finished running on your website. Traffic has spiked 15%. But did your changes cause this boost? Or was it just luck? This is a question that every SEO professional needs to be able to answer. You need to know if your test results are real or random. Statistical […] ...Read more.

Modern SEO Strategies: What Actually Works in 2025 According to Real Testing Data

SEO has fundamentally changed. Traditional tactics that could almost guarantee organic growth not too long ago are now showing diminished returns, while new challenges like AI Overviews, AI Mode, and changing user behavior demand different approaches. At SEOTesting, we’ve been on the front lines of this change. We’ve conducted hundreds of SEO tests to understand […] ...Read more.

Technical SEO for Ecommerce Websites

The ecommerce industry in the US is on track to reach over $ 2.1 trillion by 2029. That’s nearly double what it was in 2023. Ecommerce is growing fast. However, with increased traffic and sales comes increased competition. To stand out, you need more than just great products. Your site must also be fast, structured, […] ...Read more.

Ecommerce Category Page SEO: A Guide to Higher Rankings and Conversions

Your ecommerce category pages are some of the most important pages on your website. Not only do they bring in top of the funnel traffic, but they also bring in visitors who are ready to buy. This is why creating well-optimized ecommerce category pages is crucial. In this article, we’ll guide you through creating category pages that […] ...Read more.

Ecommerce SEO Testing: What is it? And why is it needed?

Ecommerce is getting more competitive each day. Brands are fighting for visibility in the SERPs to capture traffic and sales. But which SEO strategies work best for your site? To find out, you have to conduct SEO tests and measure the results. SEO testing removes the guesswork and provides proof of what works for your specific ecommerce […] ...Read more.

Merchant Listings – How to SEO Test for SERP Features

Merchant Listings are a SERP feature that can give your ecommerce products extra real estate in Google’s search results. Merchant Listings are free. This is their most important and interesting feature! They differ from the sponsored product carousel that often appears at the top of the search results for product-type searches. In a world where Google is […] ...Read more.

Product Snippets – How to Test for Better SERP Visibility

Product Snippets are an important SERP feature for ecommerce websites, helping listings stand out by taking up more space in Google’s search results. The more space you take up in Google, the better your click-through rate will likely be. It can also increase the quality of the click. A more qualified or informed visitor is likely to […] ...Read more.

How To Write Page Titles That Get Clicks

Want to write page titles that rank and get clicks? Let’s go beyond the basics. Most SEO advice tells you to: These rules work, but they’re just the start. Let’s explore how to write page titles that drive real traffic and conversions. Know the SERP When Writing Page Titles Before writing any page title, you […] ...Read more.

Ecommerce SEO Tips: 6 Proven Strategies to Boost Rankings in 2025

Table of Contents Optimizing your ecommerce sites for search engines is an essential process, we know that. More people are buying stuff through search engines than at any other point in history, and that means implementing effective SEO strategies can massively increase your store’s visibility, traffic, and sales. This article explores six proven ecommerce SEO […] ...Read more.

GA4 Audience Guide | How to Create & Use Audiences in GA4

GA4 audiences are a powerful way to segment users, analyze behavior, and improve marketing strategies. Whether you want to retarget high-intent visitors, personalize user experiences, or refine your marketing efforts, GA4 audiences allow you to make data-driven decisions that enhance engagement and conversions. This guide covers everything you need to know about GA4 audiences, including […] ...Read more.