Merchant Listings are a SERP feature that can give your ecommerce products extra real estate in Google’s search results. Merchant Listings are free. This is their most important and interesting feature! They differ from the sponsored product carousel that often appears at the top of the search results for product-type searches. In a world where Google is […] ...Read more.
Product Snippets are an important SERP feature for ecommerce websites, helping listings stand out by taking up more space in Google’s search results. The more space you take up in Google, the better your click-through rate will likely be. It can also increase the quality of the click. A more qualified or informed visitor is likely to […] ...Read more.
Table of Contents Optimizing your ecommerce sites for search engines is an essential process, we know that. More people are buying stuff through search engines than at any other point in history, and that means implementing effective SEO strategies can massively increase your store’s visibility, traffic, and sales. This article explores six proven ecommerce SEO […] ...Read more.
In GA4, organic shopping refers to website traffic that arrives to your site from unpaid product listings. This traffic comes from organic search results in Google Shopping and other search engines. Unlike shopping ads, organic shopping results appear naturally based on search relevance. Tracking organic shopping traffic in GA4 helps marketers understand customer behavior, keyword performance, […] ...Read more.
Custom reports in GA4 allow you to go beyond standard reports by focusing on the data most relevant to your business goals. Unlike Universal Analytics, GA4 offers flexible and interactive reporting. It allows users to customize metrics, dimensions, and visualizations to gain deeper insights. Whether tracking organic traffic, user behavior, or conversion paths, custom reports […] ...Read more.
Measuring your SEO performance comes down to a handful of useful metrics, including: Organic traffic First and foremost, for any SEO campaign to be successful, you need to ensure you are tracking your website’s organic traffic. Organic traffic is the cornerstone of any SEO campaign. Unless you’re generating more visits to your website via search […] ...Read more.
AlsoAsked is a tool developed by Candour that is designed to uncover the questions people search for online. It gathers and visualizes this data in a tree format, showing how they connect. This structure helps you understand the broader context of user intent. For example, if you search for “Ford Focus”, AlsoAsked shows several questions […] ...Read more.
Are you looking to enhance your website’s search engine rankings with minimal effort? Our latest article explores 20 SEO quick wins that can quickly boost your site’s visibility and traffic. These strategies range from optimizing meta tags to improving mobile usability and can usually offer immediate results with little effort. Focusing on these so-called low-hanging […] ...Read more.
Since April 2023, we’ve managed to boost SEOTesting’s organic traffic from approximately 2,000 visits per month, to over 15,000 visits per month. How did we do this? By using keyword clustering when writing our blog content. In this blog – we’ll explain what keyword clustering is and how it can benefit your SEO performance. We’ll […] ...Read more.
301 redirects play a pivotal role in the performance of your website and its user experience. When done correctly, they can help you manage traffic flow across your site to all your key pages. Done incorrectly, they can stop important pages on your site from getting traffic. This article will discuss everything you need to […] ...Read more.
"Can totally recommend! It’s not only full of reports to easily identify low hanging fruit opportunities but also, the most straightforward platform to help run SEO tests"Aleyda Solis, Intl SEO Consultant, Speaker & Author.
"SEOTesting.com has become one of my go-to SEO tools because it does so much with all the valuable data hidden in Google Search Console. It's the only thing that gives us the ability to use that data for keyword tracking, SEO tests, and quality testing."Ruben Gamez, DocSketch
