The Blog

Creating Content Groups based on Search Console data

How to create and track a bunch of urls performance over time, based on Google Search Console data. Really useful when the content you are working on is not contained within a sub-folder structure that you can filter on. Or, when you want to report on a subset of urls that do exist within a subfolder with other urls.

18 Free SEO Browser Extensions that Actually Work

We've tried and tested all the recommended SEO extensions and put together the best free ones, broken down by category. These 18 extensions will help you decide which ones you'll actually be able to use, and examples of how you might use them.

What search queries does my page rank for?

Researching what search queries a page ranks for is an important process of improving and refreshing content that is published on a website.SEOTesting gives easy access to this data, including how many times each query is used on the page. Great for optimising and improving existing pages.

How to Annotate Google Search Console data

Want to annotate your Google Search Console data? You can now do this with You can annotate on a site, page or query level. This helps create a changelog for your site so you can remember what was changed and when.

See Google algorithm updates on Google Search Console graphs

See if drops of rises in organic traffic are the result of Google algorithm updates. SEOTesting lays update annotations over Google Search Console data to help you figure out what has happened at a site, page and query level.

Content Optimization and Expansion using Google Search Console data and

Improving content is a great way to get more organic traffic to pages that are already ranking.Google likes pages that are refreshed and kept up to date. The data from Google Search Console can help you expand your content with new sections and questions people ask around the page’s topic. Google is basically giving you clues on what keywords and sections to include on a page!

Search Intent - how to understand search queries and user intent

What is search intent? We take a look at how a user's search query translates into the type of content that Google displays in the search results.

Long Tail Keywords - what, how and why they should be part of your SEO strategy.

Long tail keywords form an important part of any SEO strategy. Learn what they are, how to use them, and how to find out which long tail keywords your site already ranks for so you can start with them.

Accidental Keywords - what they are and what to do with them.

Accidental keywords are queries your site appears for in Google’s search results but you are not necessarily targeting. Learn how to find Accidental Keywords using and what to do with them.

How has the organic click through rate curve changed in the last 12 months?

Google has introduced lots of changes into the search result pages over the last 12 months. From putting 4 ads above the organic listings to featured snippets and other search features - but how has it changed the click through rate of the top 10 organic positions?

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