Bing Webmaster Tools Data Now In SEOTesting

Written by Nick Swan. Updated on 03, September 2024

We’ve added the ability to bring Bing Webmaster Tools data to SEOTesting dashboard graphs.

A screenshot from an SEOTesting dashboard that shows data from Google Search Console as a blue line and data from Bing Webmaster Tools as a black line.

We aren’t currently planning to add feature parity with Search Console data (plus the APIs are very different, which may not allow this), but having Bing data on the dashboard graphs will show you if something is happening with Bing that perhaps you should pay more attention to or help you diagnose whether a drop in traffic from Google is down to an algorithm update or a technical site issue (i.e., traffic has dropped on both Google and Bing).

Bing may be an interesting channel for your site, but it is important in ChatGPT and other AI LLMs and may play a crucial role in the evolution of search and how people find your site.

If you want to add Bing Webmaster Tool data to SEOTesting, follow these steps:

  1. Assuming your site is already added to Bing Webmaster Tools, pop in there and click the settings cog in the top right.
  2. Go to API Access, and copy out the API key
  3. Back in SEOTesting, go to your site’s dashboard and click the Edit button towards the top
  4. In the integrations section, paste in your Bing Webmaster Tools API key. If you get an error, please make sure the canonical URL value on the Website Settings tab ends with a /

A few notes…

  • Bing Webmaster Tools data is only available for the dashboard graphs at the moment. Based on feedback we’ll see where else people want to see it
  • Only 6 months of data is available – we archive it moving forward for the site as we do with GSC data
  • No country filter and page/query filter – I’d suggest only adding to a site in SEOTesting the pulls through all Search Console data rather than a filtered view of it
  • The Bing Webmaster Tools API doesn’t provide an average position for the site overall, hence no Bing line plotted on this graph

We look forward to your feedback. We’re spending some time exploring the Bing Webmaster Tools API to see what is and isn’t possible, but let us know where else you’d like to see Bing data and we’ll see what we can do.

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