Nick Swan

As SEOTesting is a single person company Nick spends his time doing a bit of everything. Building new features, supporting customers and writing documentation and articles.

You can find Nick on Twitter and LinkedIn, or drop him an email


ROI of SEO - how to measure business results from SEO changes

GA4 event and conversion data helps us show the business results and ROI from SEO changes. See how SEOTesting can be used to look at pages and sections of a site before and after changes are made to show the real business impact our SEO work is making.

Brand vs Non-Brand SEO Report - Based On Search Console Data

Review how Brand vs Non-Brand keywords are performing in Google with our new report in SEOTesting. Useful for PR, digital agencies, and in-house SEO teams to measure brand awareness in the SERPs.

SEOTesting is looking to grow our Development Team!

Exciting News, @SEOTesting is looking to grow our Development Team!

Why niche site owners should use

If you are running a niche site, can save you huge amounts of time and spot great opportunities from Google Search Console data. Check out the reports to use and how SEO tests can help you.

Content Decay Report - find pages that need a content refresh

The Content Decay Report from SEOTesting will show you the pages on your site that have declining traffic from a peak position over the last 13 months. Use this to implement a content refresh strategy and get those clicks back from Google.

SEO SOPs (Standard Operating Procedures)

Our library of SEO SOPs will help your organization and team complete SEO tasks in a process drive and successful way. Ensure the output of your team matches your high standard. You can use our SOPs as they are, or edit them to fit your needs.

SEO Interview Questions

SEO interview questions for when you are hiring for the next position in your SEO team. We've put together some great technical questions for different positions, as well as some softer getting-to-know-you ones to ask.

Publish New Content Standard Operating Procedure (SOP)

Clicking the publish button on any new article should be the beginning of its lifecycle. We have a set of steps you can follow or use as a starting point for your own SOP around what to do when you've just published a brand-new piece of content.

Content Refresh Standard Operating Procedure (SOP)

This SOP will show you how to find content to refresh, find out what's missing, bring all the new headings and queries together, and how to use time-based SEO testing to see the improvement your work brings.

How to SEO test Page Titles

Improving page titles is one of the quickest ways to get more clicks to your page from the organic search listings in Google. We take you through how to do it, best practices, case studies, and, most importantly how to record the results.

The SEOTesting podcast is back! : Episode 003

On this episode of the SEOTesting podcast we go over personal updates, taking investment from TinySeed, and putting in place some work practices.

An SEO Process for Content Optimization

Using the Page Actions feature in SEOTesting allows you to create an SEO process for optimizing content, making sure no content gets left behind from a content freshness perspective.

How to use Google Search Console to optimize articles

How to use the query data in the Google Search Console performance reports to optimize and improve your existing articles and content.

SEO Experiments - 28 ideas to move stuck rankings

Looking for some ideas for SEO experiments and tests to run? Check out our list of 28 ideas of things to try to get your rankings for a page moving in the right direction.

2021 Annual Review

An annual review of what we've been up to at during 2021. Surviving more lockdowns, releasing some cool features and building a great community of customers.