What new keywords has my site started to rank for?

Looking for new content ideas?

As you publish new content on your site and Google improves it’s understanding of the relationships between topics and keywords, your website will continue to rank for new keywords each day.

Regularly reviewing these keywords will help you find new topics and sub-topics that you can create content around.

With this in mind, SEOTesting.com has the ‘New Keyword’ report. This displays the keywords the site has started to rank for over the last 7 days. You can find this report linked in the Reports section of each site.

You will also get an email once a week, when a full week of new data is available from Search Console, with the top new keywords by impression discovered.

The ‘New Keywords’ report shows you queries to base new content on.

If you are running a site that publishes a lot of content, this may be quite a big list. Reviewing the new keywords will show up many that are already associated with current pages – but you’ll also find some keywords that make sense to address in new content.

I’d suggest reviewing this report once a week, and saving new keyword ideas to the Saved Ideas area.

Frequently Asked Questions

What are new keywords in SEO?

New keywords are search queries your site has just started to rank for in Google’s search results.

Why are new keywords important?

They can reveal fresh content ideas and show how Google understands your site’s topics over time.

How can I find new keywords for my site?

You can check Google Search Console manually or use SEOTesting’s New Keywords report to see queries your site has ranked for in the last 7 days.

How often should I review new keywords?

It’s best to check at least once a week. SEOTesting sends a weekly email with the top new keywords by impressions.

What should I do with new keywords?

You can create new content targeting them or add them to existing pages if relevant. Save ideas to track and plan future content.