The SEOTesting.com Blog

What is a SERP Feature?

A SERP feature is any element on a SERP that goes beyond the standard blue link. These features provide extra information or interactive functionality. They aim to help users find answers quickly. Examples of SERP features include: Each one appears in a specific way to improve the search experience. These features often pull data from […] ...Read more.

ChatGPT for SEO: Enhance your Strategy with AI

There’s been a lot of talk recently about ChatGPT and SEO, for good reason. Many questions are flying around, not least whether ChatGPT will signal the end of SEO. The answer is an emphatic no. When used correctly, it can help you with SEO and make the work much more manageable. However, you do need […] ...Read more.

How to Set Up Conversions in Google Analytics (GA4)

Conversion tracking is one of the most critical and often overlooked tasks for any marketer, whether you work in SEO, PPC, social media marketing, or consider yourself more of a generalist. In this article, we’ll walk you through the steps to set up conversion tracking within GA4. While the deadline for moving to GA4 has […] ...Read more.

Take Your Keyword Research to the Next Level with Keyword Clustering

Since April 2023, we’ve managed to boost SEOTesting’s organic traffic from approximately 2,000 visits per month, to over 15,000 visits per month. How did we do this? By using keyword clustering when writing our blog content. In this blog, we’ll explain what keyword clustering is and how it can benefit your SEO performance. We’ll then […] ...Read more.

How to Measure SEO Performance and Success

Your SEO performance is how well your website ranks on search engines and how successfully your campaigns drive business results. There are many valuable ways to measure your SEO performance and success for both SEO and business impact. In this guide, we’ll explore the different metrics and tools you can use to measure SEO performance […] ...Read more.

How to Find Conversion Rate in GA4

Following Google’s switch from UA (Universal Analytics) to GA4 (Google Analytics 4), there has been a lot of  discussion around how to find your conversion rate metric in GA4, as the process is now different from the previous version. Start on your GA4 homepage, which can be accessed by visiting https://analytics.google.com: If you need to set […] ...Read more.

AlsoAsked Integration with SEOTesting

AlsoAsked is a tool developed by Candour that is designed to uncover the questions people search for online. It gathers and visualizes this data in a tree format, showing how they connect. This structure helps you understand the broader context of user intent. For example, if you search for “Ford Focus”, AlsoAsked shows several questions […] ...Read more.

Click Through Rate (CTR) Curve

SEOTesting will build a click-through rate curve just for your site, removing brand keywords if necessary. This can help you find patterns of over and under-performing queries, find search intent mismatch, and also identify where you could potentially be running Google Ads. ...Read more.

What is an Engaged Session in GA4?

In GA4, an engaged session is a user that simply meets one or more of the following criteria set by Google: A session that doesn’t meet these criteria is called a bounce. For example, within our own GA4 account, we have certain events listed as key events: So, if I were to head to the […] ...Read more.

SEO Quick Wins: 20 Fast-Acting Ideas to Improve Organic Traffic

Are you looking to enhance your website’s search engine rankings with minimal effort?  Our latest article explores 20 SEO quick wins that can quickly boost your site’s visibility and traffic.  These strategies range from optimizing meta tags to improving mobile usability and can usually offer immediate results with little effort. Focusing on these so-called low-hanging […] ...Read more.