AlsoAsked Integration with SEOTesting

AlsoAsked is a tool developed by Candour that is designed to uncover the questions people search for online.

It gathers and visualizes this data in a tree format, showing how they connect. This structure helps you understand the broader context of user intent.

For example, if you search for “Ford Focus”, AlsoAsked shows several questions related to that search term, all generated from Google’s People Also Ask search feature:

Each brand reveals a deeper layer of user questions. Using this information, you can create content that answers these questions, improving relevance and engagement. It’s an invaluable tool for building FAQ sections, blog posts, and content that fully captures search intent.

Why integrate?

The integration between AlsoAsked and SEOTesting allows you to easily integrate your Google Search Console data with data from AlsoAsked.

Google Search Console query data provides a clear view of how users discover your site. Integrating this with AlsoAsked enables you to explore related questions for those queries directly. This insight helps you create content that bridges user intent and keyword performance.

You can analyze keywords you already rank for with SEOTesting and, using SEOTesting’s Action Links feature, search for that query within AlsoAsked with one click.

Here’s what the integration allows you to do:

1. Save Time
   1. Instead of switching between two tools to analyze queries and related questions, you can access them with a single click in SEOTesting’s query-based reports.
2. Refine Content Creation
   1. Related questions from AlsoAsked can guide your content strategy. This helps you address real user needs, allowing you to create better content for the queries your website already ranks for.
3. Understand User Intent
   1. Seeing how questions connect allows you to tailor content for users at different stages of the buyer’s journey. This approach increases the chances of conversions and long-term engagement.
4. Actionable Insights from Reports
   1. SEOTesting’s query-based reports already provide valuable keyword data. Integrating AlsoAsked enhances this by showing what users want to know about those keywords, making it easier to plan targeted improvements.

How to integrate AlsoAsked with SEOTesting

Integrating AlsoAsked into your SEOTesting account is easy.

Simply make a copy of the below URL:

https://alsoasked.com/search?term={value}

The next step is to log into your SEOTesting account and access your site’s dashboard:

Click on the ‘Edit’ button as shown below:

Scroll down to the bottom of the page, where you will find a text box for your ‘Custom Query Action Link.’

Paste the URL from earlier (https://alsoasked.com/search?term={value}) and then click on the ‘Update’ button:

To check the integration is working, access one of SEOTesting’s query-based reports, such as the All Queries Report:

Click on the link icon to the right-hand side of any query you wish to test:

If the integration is working correctly, you will be taken to a new tab showing an AlsoAsked search for that query: