Ryan Jones is the Marketing Manager at SEOTesting, a platform that helps SEO professionals run controlled SEO experiments and improve search performance using Google Search Console data.
Before joining the team in April of 2023, Ryan was a long-time customer and advocate of the tool. He now leads content strategy, builds brand partnerships, and drives awareness through social media, conferences, podcasts, and educational content.
Ryan regularly speaks at SEO events including BrightonSEO, Zagreb SEO Summit, London SEO Meetups, and Nottingham Digital Summit. He contributes to the wider marketing community and is passionate about making SEO more measurable and accessible through data-led experimentation.
Outside of work, Ryan enjoys discovering new places to eat, playing football, and hiking in the Peak District.
You can connect with Ryan on:
Or you can email him at ryan.jones@seotesting.com.
Articles
Google Search Console Domain vs URL Prefix
When setting up Google Search Console, you can choose between a domain property and a URL prefix property. A domain property covers all variations of your site, while a URL prefix property targets a specific section. This article explains the differences, pros, and cons of each to help you choose the best option for your site's needs, ensuring effective site management and performance tracking.
SEO for Lawyers | The Industry Guide to Law Firm SEO
SEO has become indispensable for lawyers and law firms looking to enhance their online presence and attract potential clients. As competition in the legal field grows, utilizing effective SEO strategies is vital for attracting quality leads and standing out in such a competitive landscape. This article discusses why SEO is crucial for lawyers, highlighting the […]
How to Link Google Search Console to GA4
In this blog post, we will give you a step-by-step guide to show you how to connect your Google Search Console account to your GA4 property. This will give you access to several reports and metrics, not usually found within GA4 which will give you even more data to make better decisions for your business.
Using the Page Rank Report in SEOTesting to Boost Organic Clicks
Learn how to increase organic traffic by identifying and utilizing ranking queries for your website pages. This guide explores tools like Google Search Console, SEOTesting, and Chrome Extension. It provides strategies to optimize content, improve user experience, create new content, and enhance internal linking for better search engine visibility and more clicks.
How to Use Google Search Console for Keyword Research
Read up on how to use Google Search Console for keyword research. You will learn how to find quick win keyword opportunities, how to optimise individual pages / articles, and how to find and segment your brand traffic from your non-brand traffic. All without leaving Google Search Console.
Google Search Console Email Alerts
Discover how SEOTesting's email alerts enhance your SEO strategy by providing real-time updates on site performance. Learn about various alerts, including Daily Updates, Weekly Winners & Losers, and New Keywords.
23 Free SEO Tools to Help Improve Your SEO Standing
Investing in SEO doesn’t have to be expensive. This article explores 20 free SEO tools, from Google Search Console to Screaming Frog SEO Spider, to help you enhance your website's visibility and performance. Embrace these tools for efficient SEO monitoring, content optimization, and performance tracking, and achieve sustainable growth in search engine rankings.
What is Cross-Network in GA4?
This blog post explains the Cross-Network channel in Google Analytics 4 (GA4), detailing its role and significance. This channel aggregates traffic from advertising platforms such as Google Discover, Performance Max, and Google Shopping. While it offers a comprehensive view of multi-platform campaigns, it poses data attribution challenges. The article suggests solutions like custom channel groupings and additional analytics tools to overcome these issues, ultimately enhancing marketing strategies and optimizing ROI.
SEO AB Test Group Configuration Tool
Configuring balanced control and test groups for SEO split testing can be daunting, especially for large ecommerce websites. SEOTesting's new tool simplifies this process by providing subfolder configuration, feedback on existing groups, and an automated URL list split feature. This ensures meaningful results by eliminating anomalies and saving significant time.
People Also Search For Keywords: The Ultimate Guide for SEOs
This guide explores the power of People Also Search For keywords in SEO. Learn what they are, how to find them, and how to utilize them to enhance your content strategy, align with user intent, and drive organic traffic growth. Discover tools and techniques to optimize your SEO efforts effectively.