Ryan Jones is the Marketing Manager at SEOTesting, a platform that helps SEO professionals run controlled SEO experiments and improve search performance using Google Search Console data.
Before joining the team in April of 2023, Ryan was a long-time customer and advocate of the tool. He now leads content strategy, builds brand partnerships, and drives awareness through social media, conferences, podcasts, and educational content.
Ryan regularly speaks at SEO events including BrightonSEO, Zagreb SEO Summit, London SEO Meetups, and Nottingham Digital Summit. He contributes to the wider marketing community and is passionate about making SEO more measurable and accessible through data-led experimentation.
Outside of work, Ryan enjoys discovering new places to eat, playing football, and hiking in the Peak District.
You can connect with Ryan on:
Or you can email him at ryan.jones@seotesting.com.
Articles
What is Cross-Network in GA4?
This blog post explains the Cross-Network channel in Google Analytics 4 (GA4), detailing its role and significance. This channel aggregates traffic from advertising platforms such as Google Discover, Performance Max, and Google Shopping. While it offers a comprehensive view of multi-platform campaigns, it poses data attribution challenges. The article suggests solutions like custom channel groupings and additional analytics tools to overcome these issues, ultimately enhancing marketing strategies and optimizing ROI.
SEO AB Test Group Configuration Tool
Configuring balanced control and test groups for SEO split testing can be daunting, especially for large ecommerce websites. SEOTesting's new tool simplifies this process by providing subfolder configuration, feedback on existing groups, and an automated URL list split feature. This ensures meaningful results by eliminating anomalies and saving significant time.
People Also Search For Keywords: The Ultimate Guide for SEOs
This guide explores the power of People Also Search For keywords in SEO. Learn what they are, how to find them, and how to utilize them to enhance your content strategy, align with user intent, and drive organic traffic growth. Discover tools and techniques to optimize your SEO efforts effectively.
How to Use GA4: The Ultimate Guide
Discover how to maximize your online success with GA4. This blog covers GA4's key differences from Universal Analytics, setup steps, linking to Google Search Console, and navigating its user interface. Learn to analyze user behavior, enhance SEO strategies, improve marketing performance, and track e-commerce metrics effectively.
Google Search Console Enhancements: The Complete Guide to Using Structured Data
In this article, we'll talk you through what structured data is, what rich results are and all the different elements to be found within the Enhancements section of Google Search Console.
What is Discover in Google Search Console?
This guide delves into the essence of Discover traffic from Google. We talk about what Google Discover traffic is and how to get your content featured within this section of Google's own app. We also talk about the Follow feature, also available directly in Google's search app, how this works and how it relates to Google Discover.
How to Share Access to Google Search Console with Others
This blog post gives you a step-by-step guide to adding users to properties within Google Search Console. We will show you exactly how to do this with screenshots so you can share this with the more junior members of your team. We also use the first part of this guide to explain the different permission levels that GSC offers.
11 Content Experiments to Run to Increase Traffic
This article outlines 11 innovative content experiments aimed at boosting organic traffic. It covers methods like adding expert commentary, optimizing meta tags, and enhancing URL structures, alongside the different SEO test types to gauge their effectiveness, guiding you to effectively refine your SEO strategy.
6 Best Google Search Console Alternatives & Competitors for SEO Teams
Discover the six best Google Search Console alternatives for SEO teams. Compare features, pricing, and reviews of SEOTesting, Ahrefs, Semrush, and more to find the right tools for your needs.
How to Use the Links Report in Google Search Console
The Links report in Google Search Console is a valuable but often overlooked tool. It helps you track internal and external links, offering insights into how your site connects with others. This guide breaks down how to access and use the report, from identifying top-linked pages to optimizing anchor text. Learn how to leverage this data to improve your site’s authority, boost rankings, and refine your SEO strategy. Whether you're monitoring backlinks or enhancing internal linking, the Links report provides key insights to strengthen your website’s performance.