Ryan Jones is the Marketing Manager at SEOTesting, a platform that helps SEO professionals run controlled SEO experiments and improve search performance using Google Search Console data.
Before joining the team in April of 2023, Ryan was a long-time customer and advocate of the tool. He now leads content strategy, builds brand partnerships, and drives awareness through social media, conferences, podcasts, and educational content.
Ryan regularly speaks at SEO events including BrightonSEO, Zagreb SEO Summit, London SEO Meetups, and Nottingham Digital Summit. He contributes to the wider marketing community and is passionate about making SEO more measurable and accessible through data-led experimentation.
Outside of work, Ryan enjoys discovering new places to eat, playing football, and hiking in the Peak District.
You can connect with Ryan on:
Or you can email him at ryan.jones@seotesting.com.
Articles
Technical SEO for Ecommerce Websites
The ecommerce industry in the US is on track to reach over $ 2.1 trillion by 2029. That’s nearly double what it was in 2023. Ecommerce is growing fast. However, with increased traffic and sales comes increased competition. To stand out, you need more than just great products. Your site must also be fast, structured, […]
Modern SEO Strategies: What Actually Works in 2025 According to Real Testing Data
SEO has fundamentally changed. Traditional tactics that could almost guarantee organic growth not too long ago are now showing diminished returns, while new challenges like AI Overviews, AI Mode, and changing user behavior demand different approaches. At SEOTesting, we’ve been on the front lines of this change. We’ve conducted hundreds of SEO tests to understand […]
Statistical Significance in SEO Testing: The Complete Guide
Imagine this scenario. An SEO test has finished running on your website. Traffic has spiked 15%. But did your changes cause this boost? Or was it just luck? This is a question that every SEO professional needs to be able to answer. You need to know if your test results are real or random. Statistical […]
What is SEO A/B Testing?
SEO A/B testing refers to a type of test in which we put pages of a similar type into two groups. A control group and a test group. The Control group forms the baseline for our SEO A/B tests. We do not change these pages during the testing process. We monitor their search performance to […]
Google Search Console Domain vs URL Prefix
When setting up Google Search Console, you can choose between a domain property and a URL prefix property. A domain property covers all variations of your site, while a URL prefix property targets a specific section. This article explains the differences, pros, and cons of each to help you choose the best option for your site's needs, ensuring effective site management and performance tracking.
How to Create a Sitemap for Google Search Console
Creating a sitemap for Google Search Console is crucial for SEO. This guide simplifies the process with step-by-step instructions for WordPress and non-WordPress users. Learn to create, submit, and maintain your sitemap to ensure search engines index your site efficiently, improving visibility and driving more traffic to your content.
Using the Page Rank Report in SEOTesting to Boost Organic Clicks
Learn how to increase organic traffic by identifying and utilizing ranking queries for your website pages. This guide explores tools like Google Search Console, SEOTesting, and Chrome Extension. It provides strategies to optimize content, improve user experience, create new content, and enhance internal linking for better search engine visibility and more clicks.
How to Link Google Search Console to GA4
In this blog post, we will give you a step-by-step guide to show you how to connect your Google Search Console account to your GA4 property. This will give you access to several reports and metrics, not usually found within GA4 which will give you even more data to make better decisions for your business.
Google Search Console Email Alerts
Discover how SEOTesting's email alerts enhance your SEO strategy by providing real-time updates on site performance. Learn about various alerts, including Daily Updates, Weekly Winners & Losers, and New Keywords.
How to Use Google Search Console for Keyword Research
Read up on how to use Google Search Console for keyword research. You will learn how to find quick win keyword opportunities, how to optimise individual pages / articles, and how to find and segment your brand traffic from your non-brand traffic. All without leaving Google Search Console.