Ryan is SEOTesting’s Marketing Manager, but more importantly, he is a fan of the tool, having been a previous customer for a couple of years before joining the company himself. He spends his time writing articles, teaching people all he can about SEO, building partnerships with exciting brands, building a social media presence, speaking at conferences and appearing on podcasts.
During downtime, you’ll find him exploring new places to eat, playing football and travelling into the Peak District to connect with nature.
You can find Ryan on Twitter and LinkedIn, or drop him an email at ryan.jones@seotesting.com.
Articles
How Often Should I Update My Website’s Content?
This article explores the necessity of updating website content regularly, suggesting businesses audit content at least every three months to find content that needs to be refreshed. It outlines methods to identify outdated content, including manual audits and tools like the Content Decay Report, and discusses the impact of content updates on SEO, user engagement, and competitiveness.
What Does Average Position Mean in Google Search Console?
The Average Position metric in Google Search Console performance reports can be a confusing number. We look at how it's calculated and how best to use it to help your SEO reporting.
Help! Google Search Console is Not Updating
Logging in to your account and finding that Google Search Console is not updating is very inconvenient, especially for SEOs who rely on it to monitor organic performance. In this blog post, we go through the various different reasons your Google Search Console may not be showing up-to-date information and what you can do to fix it.
What is a Marketing Audit & How to Conduct One
This article guides digital marketers through conducting a comprehensive marketing audit. This audit is essential for identifying strengths and areas for improvement and optimizing marketing strategies to drive customer acquisition and revenue growth. It outlines the process, from defining objectives to analyzing data and making informed strategic decisions.
How to Choose the Right Keywords to Target with SEO: The Step-by-Step Guide
Use this article to replicate the step-by-step process that we have created to choose the right keywords for your business to target with SEO. We explore different ways to find keywords to target for your business, how to organize them by opportunity, the importance of search intent, how to conduct SERP analysis, and how to choose target keywords. Read this today and supercharge your SEO game.
How to Fix the "Ownership Verification Failed" Error in Google Search Console
Encountering the "Ownership Verification Failed" error in Google Search Console can be frustrating due to a large number of possible causes. This article explores the error's nature, causes, and solutions. From verifying the correct Google account to rectifying server issues, various steps are crucial. Learn how to solve the "Ownership Verification Failed" error within Google Search Console quickly and easily by following the steps outlined in this article.
No Referring Sitemaps Detected – What is this issue? How do I solve it?
What is the "No Referring Sitemaps Detected" message, often displayed on various pages of your page indexing report within Google Search Console? In this blog post, we take you through what the message means, how you can fix it, and we will answer some of the web's most searched questions surrounding this error message.
How to Create a Content Plan & What Should It Include?
This article explores crafting a content plan that boosted SEOTesting's website traffic by 234%. It covers developing a content strategy, creating templates, identifying unique angles, task assignments, and scheduling. It highlights key content plan components like topic summaries, target audiences, content types, and goals, ensuring content aligns with business growth objectives.
How Does User Experience Impact SEO?
Explore the critical connection between User Experience (UX) and SEO, revealing how UX metrics, mobile optimisation, accessibility, and user feedback influence search rankings. As the digital landscape evolves, anticipate a future where UX and SEO become even more intertwined, leading to user-centric digital strategies that enhance satisfaction and business success.
What Data Does Google Search Console Provide About My Website?
This article answers the question of what data Google Search Console is capable of holding about your website at any given time. It also answers a few other questions about what GSC is and whether it can be classed as a ‘proper’ SEO tool. To find out more, give the post a read.