Ryan Jones is the Marketing Manager at SEOTesting, a platform that helps SEO professionals run controlled SEO experiments and improve search performance using Google Search Console data.
Before joining the team in April of 2023, Ryan was a long-time customer and advocate of the tool. He now leads content strategy, builds brand partnerships, and drives awareness through social media, conferences, podcasts, and educational content.
Ryan regularly speaks at SEO events including BrightonSEO, Zagreb SEO Summit, London SEO Meetups, and Nottingham Digital Summit. He contributes to the wider marketing community and is passionate about making SEO more measurable and accessible through data-led experimentation.
Outside of work, Ryan enjoys discovering new places to eat, playing football, and hiking in the Peak District.
You can connect with Ryan on:
Or you can email him at ryan.jones@seotesting.com.
Articles
Help! Google Search Console is Not Updating
Logging in to your account and finding that Google Search Console is not updating is very inconvenient, especially for SEOs who rely on it to monitor organic performance. In this blog post, we go through the various different reasons your Google Search Console may not be showing up-to-date information and what you can do to fix it.
How to Choose the Right Keywords to Target with SEO: The Step-by-Step Guide
Use this article to replicate the step-by-step process that we have created to choose the right keywords for your business to target with SEO. We explore different ways to find keywords to target for your business, how to organize them by opportunity, the importance of search intent, how to conduct SERP analysis, and how to choose target keywords. Read this today and supercharge your SEO game.
How to Fix the "Ownership Verification Failed" Error in Google Search Console
Encountering the "Ownership Verification Failed" error in Google Search Console can be frustrating due to a large number of possible causes. This article explores the error's nature, causes, and solutions. From verifying the correct Google account to rectifying server issues, various steps are crucial. Learn how to solve the "Ownership Verification Failed" error within Google Search Console quickly and easily by following the steps outlined in this article.
How to Create a Content Plan & What Should It Include?
This article explores crafting a content plan that boosted SEOTesting's website traffic by 234%. It covers developing a content strategy, creating templates, identifying unique angles, task assignments, and scheduling. It highlights key content plan components like topic summaries, target audiences, content types, and goals, ensuring content aligns with business growth objectives.
No Referring Sitemaps Detected – What is this issue? How do I solve it?
What is the "No Referring Sitemaps Detected" message, often displayed on various pages of your page indexing report within Google Search Console? In this blog post, we take you through what the message means, how you can fix it, and we will answer some of the web's most searched questions surrounding this error message.
Top Search Volume Tools to Use in 2026
Learn how understanding search volume impacts SEO success. Dive into the importance of search volume data and its role in revealing user intent, market trends, and competition. Discover essential tools like Google Keyword Planner, Google Trends, Ahrefs, Semrush, and Moz, offering unique insights into keyword popularity and competitive analysis. These tools empower digital marketers to craft data-driven strategies that enhance online visibility and relevance. Whether you're a novice or an SEO expert, mastering search volume is crucial for success in the ever-evolving digital landscape. Stay ahead by utilising these valuable resources to boost your SEO efforts.
Tools for Monitoring Content Decay
This article explains content decay and its impact on digital content. It introduces tools like SEOTesting, Google Search Console, Ahrefs, and BuzzSumo for monitoring and addressing content decay, which is essential for maintaining an effective online presence in 2024.
Keyword Research Guide
This article provides a comprehensive guide on keyword research for SEO in 2024, detailing its evolution, significance in digital marketing, and practical steps for effective implementation. It emphasizes understanding audience needs and leveraging AI advancements to craft dynamic SEO strategies and optimise content visibility.
Does Google Search Console Include Paid Traffic?
This article addresses a common query about whether Google Search Console (GSC) includes paid traffic data. It clarifies that GSC exclusively tracks organic search metrics and does not cover paid campaign data from Google Ads. The article suggests using Google Ads or GA4 for insights into paid traffic. Additionally, it provides an overview of the types of data GSC offers, including queries, page popularity, and traffic by country and device.
How Accurate is Google Search Console?
This article delves into Google Search Console's accuracy and usefulness for SEO, detailing its reliability in providing insights on website traffic, ranking, and issues. It highlights the differences between first-party and third-party data, addressing the precision of clicks, impressions, and average positions, and explains potential discrepancies with Google Analytics data.