Ryan is SEOTesting’s Marketing Manager, but more importantly, he is a fan of the tool, having been a previous customer for a couple of years before joining the company himself. He spends his time writing articles, teaching people all he can about SEO, building partnerships with exciting brands, building a social media presence, speaking at conferences and appearing on podcasts.
During downtime, you’ll find him exploring new places to eat, playing football and travelling into the Peak District to connect with nature.
You can find Ryan on Twitter and LinkedIn, or drop him an email at ryan.jones@seotesting.com.
Articles
What is a Marketing Audit & How to Conduct One
This article guides digital marketers through conducting a comprehensive marketing audit. This audit is essential for identifying strengths and areas for improvement and optimizing marketing strategies to drive customer acquisition and revenue growth. It outlines the process, from defining objectives to analyzing data and making informed strategic decisions.
How to Fix the "Ownership Verification Failed" Error in Google Search Console
Encountering the "Ownership Verification Failed" error in Google Search Console can be frustrating due to a large number of possible causes. This article explores the error's nature, causes, and solutions. From verifying the correct Google account to rectifying server issues, various steps are crucial. Learn how to solve the "Ownership Verification Failed" error within Google Search Console quickly and easily by following the steps outlined in this article.
How to Choose the Right Keywords to Target with SEO: The Step-by-Step Guide
Use this article to replicate the step-by-step process that we have created to choose the right keywords for your business to target with SEO. We explore different ways to find keywords to target for your business, how to organize them by opportunity, the importance of search intent, how to conduct SERP analysis, and how to choose target keywords. Read this today and supercharge your SEO game.
No Referring Sitemaps Detected – What is this issue? How do I solve it?
What is the "No Referring Sitemaps Detected" message, often displayed on various pages of your page indexing report within Google Search Console? In this blog post, we take you through what the message means, how you can fix it, and we will answer some of the web's most searched questions surrounding this error message.
How to Create a Content Plan & What Should It Include?
This article explores crafting a content plan that boosted SEOTesting's website traffic by 234%. It covers developing a content strategy, creating templates, identifying unique angles, task assignments, and scheduling. It highlights key content plan components like topic summaries, target audiences, content types, and goals, ensuring content aligns with business growth objectives.
How Does User Experience Impact SEO?
Explore the critical connection between User Experience (UX) and SEO, revealing how UX metrics, mobile optimisation, accessibility, and user feedback influence search rankings. As the digital landscape evolves, anticipate a future where UX and SEO become even more intertwined, leading to user-centric digital strategies that enhance satisfaction and business success.
What Data Does Google Search Console Provide About My Website?
This article answers the question of what data Google Search Console is capable of holding about your website at any given time. It also answers a few other questions about what GSC is and whether it can be classed as a ‘proper’ SEO tool. To find out more, give the post a read.
Top Search Volume Tools to Use in 2025
Learn how understanding search volume impacts SEO success. Dive into the importance of search volume data and its role in revealing user intent, market trends, and competition. Discover essential tools like Google Keyword Planner, Google Trends, Ahrefs, Semrush, and Moz, offering unique insights into keyword popularity and competitive analysis. These tools empower digital marketers to craft data-driven strategies that enhance online visibility and relevance. Whether you're a novice or an SEO expert, mastering search volume is crucial for success in the ever-evolving digital landscape. Stay ahead by utilising these valuable resources to boost your SEO efforts.
Google Search Console’s Best Features According to the Experts at SEOTesting
This blog post provides an in-depth guide to Google Search Console’s best features. It covers critical features such as the Performance Report, URL Inspection Tool, Page Indexing Report, Sitemaps Report, and Page Experience Report. The post explains how to use these features to monitor website performance, resolve indexing issues, and enhance user experience, ultimately increasing a site’s visibility in Google search results.
How Long Does Google Search Console Keep My Data?
This article explores Google Search Console's 16-month data retention policy, detailing the types of data held, its uses for SEO, and the challenges posed by this limitation. It suggests alternatives like SEOTesting for longer-term data storage and analysis to enhance website performance in Google's search results.