Ryan is SEOTesting’s Marketing Manager, but more importantly, he is a fan of the tool, having been a previous customer for a couple of years before joining the company himself. He spends his time writing articles, teaching people all he can about SEO, building partnerships with exciting brands, building a social media presence, speaking at conferences and appearing on podcasts.
During downtime, you’ll find him exploring new places to eat, playing football and travelling into the Peak District to connect with nature.
You can find Ryan on Twitter and LinkedIn, or drop him an email at ryan.jones@seotesting.com.
Articles
Domain Authority: What it is, what it isn’t, and how it’s calculated
In this article, we delve into the intricacies of Domain Authority (DA), a crucial metric developed by Moz that predicts a website's ranking potential on search engines. We explain what DA is, and its significance in SEO and clarify whether it is a ranking factor. The article also guides readers on how DA is calculated and provides practical tips on enhancing DA through quality content, robust backlinks, and effective on-page SEO strategies.
Nine of the Best Internal Linking Tools for 2025
This comprehensive article delves into the significance of internal linking for SEO, highlighting top tools in 2024, such as LinkStorm and InternalLinking, alongside SEO suites like Ahrefs and Semrush. It emphasises the efficiency and SEO benefits of using these tools for large websites, aiding link distribution and fixing broken links. Additionally, the piece explores WordPress-specific plugins like LinkWhisper and All in One SEO, underscoring their tailored solutions for enhancing website navigation and overall site health.
Crawled – currently not indexed. What is it and how to fix?
Learn what the URL status 'Crawled - currently not indexed' in Google Search Console means. Some common issues that can lead to this status being set for a page, and how to go about fixing them.
A Guide to Recovering from Google Algorithm Updates
Our guide offers essential strategies for understanding and adapting to Google's Core Algorithm Updates. It analyses their impact on SEO and provides practical steps for adequate recovery. This concise resource is ideal for digital marketers and website owners navigating the evolving SEO landscape.
How Long Does SEO Take to Work? Thoughts from SEOTesting
Today, we answer the age-old question. How long does SEO take to work? Find this out today. We’ll also take you through the different factors that impact SEO timing, we’ll give you a breakdown of how a typical SEO campaign goes, and we’ll also give you tips on how to build an SEO strategy and measure your success.
How to Fix Alternate Page with Proper Canonical Tag in Google Search Console
Discover the significance of the Alternate Page with Proper Canonical Tag message in Google Search Console. Uncover the role of canonical tags in managing duplicate content and get insights into whether fixing this error is necessary. Follow our step-by-step guide to resolve the issue and enhance your website's SEO performance.
How to Avoid Mistaking Correlation for Causation in SEO Testing
This blog post dives into SEO testing, correlational and causal results. You will learn the problem of mistaking correlation for causation, both in general and in SEO testing. You will also learn about the problems of mistaking correlation for causation and how to avoid it within your SEO testing program.
The Ultimate Guide to Schema Markup
This article takes you through schema markup in its entirety. We’ll talk through what schema markup is, why it’s important for SEOs and other marketers, and some of the basics including JSON-LD, RDFa and Microdata. We’ll also take you through how to implement schema on your site, and some advanced schema techniques that you can use to get the most out of the markup.
What is Local SEO? The Ultimate Guide, By SEOs for SEOs
Use this article to dive into the intricacies of local SEO, where businesses’ success often hinges on their visibility in local search results. This guide covers everything from understanding how search engines work to the critical importance of local SEO. Explore the key rankings factors and strategies that can help SEO professionals (and business owners) enhance their online presence and engage with a highly-targeted, local audience.
Duplicate Without User-Selected Canonical – How to Fix this Indexing Issue
Discover how to resolve the Duplicate Without User-Selected Canonical error on Google Search Console. This error indicates duplicate content without a user-defined canonical tag, potentially harming SEO and user experience. Learn why it matters, how to identify affected pages, and various solutions including 301 redirects, canonical tags, and more.