The SEOTesting.com Blog

Accidental Keywords – what they are and what to do with them.

Accidental keywords are queries your site appears for in Google’s search results but you are not necessarily targeting. Learn how to find Accidental Keywords using SEOTesting.com and what to do with them. ...Read more.

How has the organic click through rate curve changed in the last 12 months?

Google has introduced lots of changes into the search result pages over the last 12 months. From putting 4 ads above the organic listings to featured snippets and other search features - but how has it changed the click through rate of the top 10 organic positions? ...Read more.

Keyword Cannibalization – how to find issues, and how to fix them

As websites age and grow keyword cannibalization can really hurt your efforts to rank target keywords for specific pages. The keyword cannibalization report in SEOTesting.com helps you find issues, and this article explains how to fix them. ...Read more.

Striking Distance Keywords

Looking for an easy boost in clicks from Google. Working on a site's striking distance keywords is a great way to get an increase in clicks from a minimal time investment. ...Read more.

Are your Top Queries Appearing within your Page’s Content?

Ensuring a page's top queries appear within the page's main elements is a great way to maximise click through rate. Finding a page's top queries using Google Search Console alone takes time and resources that your business may not have. Using the Top Query Per Page report from SEOTesting speeds up the process, saves you time and uses ChatGPT to ensure your page's top queries are included within its main elements. ...Read more.

What new keywords has my site started to rank for?

The New Keyword report shows you the queries your site has started ranking for over the past 7 days. Review these to get new content ideas. ...Read more.

How to get more SEO traffic by answering questions

Don't just focus on 1 or 2 word keywords when doing SEO research. Also look at the questions your site is appearing for. This report brings them straight out for you. ...Read more.

How to run SEO split tests

SEO split tests can be tricky to setup. This guide shows you what SEO split tests are, how to setup up and record the results, and how SEOTesting.com can automate it for you. ...Read more.

How to run an SEO Test using SEOTesting.com

If you have made changes to a page or your entire site, use this guide to setup an SEO test to see if your clicks and rankings go up or down ...Read more.

SEOTesting.com Reports – do more with Google Search Console data

SEOTesting.com has many pre-configured reports to help you make the most out of the data from Google Search Console. We take a quick look at each of them here. ...Read more.