The SEOTesting.com Blog

Content Optimization and Expansion using Google Search Console data and SEOTesting.com

Improving content is a great way to get more organic traffic to pages that are already ranking.Google likes pages that are refreshed and kept up to date. The data from Google Search Console can help you expand your content with new sections and questions people ask around the page’s topic. Google is basically giving you clues on what keywords and sections to include on a page! ...Read more.

Search Intent in SEO: The Complete Guide

Within this blog post, from the experts at SEOTesting, you’ll be able to learn all about search intent within SEO. You’ll learn what search intent actually is, why it's incredibly important for SEO, and the different types of search intent. You'll also learn how you can work content to match search intent during the content creation and content optimisation process! ...Read more.

Long Tail Keywords – what, how and why they should be part of your SEO strategy.

Long tail keywords form an important part of any SEO strategy. Learn what they are, how to use them, and how to find out which long tail keywords your site already ranks for so you can start with them. ...Read more.

Accidental Keywords – what they are and what to do with them.

Accidental keywords are queries your site appears for in Google’s search results but you are not necessarily targeting. Learn how to find Accidental Keywords using SEOTesting.com and what to do with them. ...Read more.

How has the organic click through rate curve changed in the last 12 months?

Google has introduced lots of changes into the search result pages over the last 12 months. From putting 4 ads above the organic listings to featured snippets and other search features - but how has it changed the click through rate of the top 10 organic positions? ...Read more.

Keyword Cannibalization – how to find issues, and how to fix them

As websites age and grow keyword cannibalization can really hurt your efforts to rank target keywords for specific pages. The keyword cannibalization report in SEOTesting.com helps you find issues, and this article explains how to fix them. ...Read more.

Striking Distance Keywords

Looking for an easy boost in clicks from Google. Working on a site's striking distance keywords is a great way to get an increase in clicks from a minimal time investment. ...Read more.

Are your Top Queries Appearing within your Page’s Content?

Ensuring a page's top queries appear within the page's main elements is a great way to maximise click through rate. Finding a page's top queries using Google Search Console alone takes time and resources that your business may not have. Using the Top Query Per Page report from SEOTesting speeds up the process, saves you time and uses ChatGPT to ensure your page's top queries are included within its main elements. ...Read more.

What new keywords has my site started to rank for?

The New Keyword report shows you the queries your site has started ranking for over the past 7 days. Review these to get new content ideas. ...Read more.

How to get more SEO traffic by answering questions

Don't just focus on 1 or 2 word keywords when doing SEO research. Also look at the questions your site is appearing for. This report brings them straight out for you. ...Read more.