The SEOTesting.com Blog

How to Find Referral Traffic in GA4 | The Complete Guide to Referral Traffic

Discover how to track referral traffic in GA4, distinguish between 'User Acquisition' and 'Traffic Acquisition' reports, and find your top referring and landing pages. Enhance your marketing strategies with these insights. ...Read more.

What is Engagement Rate in GA4?

This article explores the engagement rate in GA4, detailing its calculation, significance, and practical tips to improve it. It contrasts engagement rate with bounce rate and provides strategies like enhancing website design and using CTAs to boost user interaction and overall satisfaction. ...Read more.

Magic Links: easily share access to SEO tests and reports

The Magic Link functionality in SEOTesting allow you to share SEO tests, reports, and data with team-members, management, and clients - without them needing an SEOTesting account. ...Read more.

11 Content Experiments to Run to Increase Traffic

This article outlines 11 innovative content experiments aimed at boosting organic traffic. It covers methods like adding expert commentary, optimizing meta tags, and enhancing URL structures, alongside the different SEO test types to gauge their effectiveness, guiding you to effectively refine your SEO strategy. ...Read more.

How to Set Up GA4 for Your Website

Discover the essential steps to setting up Google Analytics 4 (GA4) for your business with our comprehensive guide. From creating a GA4 account to installing it on your website, this article walks you through every necessary action to ensure you have a fully functional GA4 dashboard. Whether you're installing GA4 manually, through Google Tag Manager, or using a website plugin, we cover all the methods to get you started immediately. Learn how to harness the power of GA4 to track your website's performance effectively. ...Read more.

How to Optimize URLs for SEO to Increase Organic Traffic

This article guides readers through URL optimization, highlighting its significance for SEO and user experience. It covers the basics of URL structure and the importance of using clear, keyword-rich URLs. It also provides best practices and practical steps to enhance your website's search engine visibility. ...Read more.

How to Create a Monthly SEO Report: The Ultimate Guide for SEOs

This guide outlines the comprehensive process of building effective monthly SEO reports, suitable for in-house SEO teams, marketing agencies, and freelancers. It covers the significance of SEO reporting in identifying successful strategies and areas needing improvement by tracking key performance indicators (KPIs) like keyword rankings, organic traffic, and backlinks. The post also highlights the benefits of monthly reporting, including performance tracking, competitor analysis, and technical SEO monitoring, to enhance website visibility, drive traffic, and improve conversions. ...Read more.

Internal Link Audits: The Ultimate Guide, by SEOs, for SEOs

This article delves into the critical role of internal link audits in SEO, highlighting their benefits, types, and essential processes. It offers a comprehensive guide to conducting an audit, addressing common issues like broken links and optimizing site structure for better user experience and search engine rankings. ...Read more.

End of month report in SEOTesting

Use the new End of Month report in SEOTesting to report on sites' organic search performance in Google. No longer pulling the data from Search Console manually, this report will save you hours of time each month. ...Read more.

How Often Should I Update My Website’s Content?

This article explores the necessity of updating website content regularly, suggesting businesses audit content at least every three months to find content that needs to be refreshed. It outlines methods to identify outdated content, including manual audits and tools like the Content Decay Report, and discusses the impact of content updates on SEO, user engagement, and competitiveness. ...Read more.