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The SEOTesting.com Blog

How to Choose the Right Keywords to Target with SEO: The Step-by-Step Guide

Use this article to replicate the step-by-step process that we have created to choose the right keywords for your business to target with SEO. We explore different ways to find keywords to target for your business, how to organize them by opportunity, the importance of search intent, how to conduct SERP analysis, and how to choose target keywords. Read this today and supercharge your SEO game. ...Read more.

How to Create a Content Plan & What Should It Include?

This article explores crafting a content plan that boosted SEOTesting's website traffic by 234%. It covers developing a content strategy, creating templates, identifying unique angles, task assignments, and scheduling. It highlights key content plan components like topic summaries, target audiences, content types, and goals, ensuring content aligns with business growth objectives. ...Read more.

Top Search Volume Tools to Use in 2026

Learn how understanding search volume impacts SEO success. Dive into the importance of search volume data and its role in revealing user intent, market trends, and competition. Discover essential tools like Google Keyword Planner, Google Trends, Ahrefs, Semrush, and Moz, offering unique insights into keyword popularity and competitive analysis. These tools empower digital marketers to craft data-driven strategies that enhance online visibility and relevance. Whether you're a novice or an SEO expert, mastering search volume is crucial for success in the ever-evolving digital landscape. Stay ahead by utilising these valuable resources to boost your SEO efforts. ...Read more.

Tools for Monitoring Content Decay

This article explains content decay and its impact on digital content. It introduces tools like SEOTesting, Google Search Console, Ahrefs, and BuzzSumo for monitoring and addressing content decay, which is essential for maintaining an effective online presence in 2024. ...Read more.

Keyword Research Guide

This article provides a comprehensive guide on keyword research for SEO in 2024, detailing its evolution, significance in digital marketing, and practical steps for effective implementation. It emphasizes understanding audience needs and leveraging AI advancements to craft dynamic SEO strategies and optimise content visibility. ...Read more.

The Best Free & Paid SEO Software Tools For Agencies in 2026

Running an SEO agency in 2026 means managing multiple client websites, tight reporting cycles, and constant pressure to prove ROI. This guide breaks down the best SEO tools for agencies, covering everything from first-party data platforms like Google Search Console and GA4 to all-in-one suites, technical crawlers, local SEO platforms, and structured testing tools. We focus on software that scales across multiple clients, automates repetitive workflows, and makes client reporting easier, so your team can spend less time exporting spreadsheets and more time driving measurable results. ...Read more.

Domain Authority: What it is, what it isn’t, and how it’s calculated

In this article, we delve into the intricacies of Domain Authority (DA), a crucial metric developed by Moz that predicts a website's ranking potential on search engines. We explain what DA is, and its significance in SEO and clarify whether it is a ranking factor. The article also guides readers on how DA is calculated and provides practical tips on enhancing DA through quality content, robust backlinks, and effective on-page SEO strategies. ...Read more.

Ten of the Best Internal Linking Tools for 2026

This comprehensive article delves into the significance of internal linking for SEO, highlighting top tools in 2024, such as LinkStorm and InternalLinking, alongside SEO suites like Ahrefs and Semrush. It emphasises the efficiency and SEO benefits of using these tools for large websites, aiding link distribution and fixing broken links. Additionally, the piece explores WordPress-specific plugins like LinkWhisper and All in One SEO, underscoring their tailored solutions for enhancing website navigation and overall site health. ...Read more.

The Ultimate Guide to Schema Markup

This article takes you through schema markup in its entirety. We’ll talk through what schema markup is, why it’s important for SEOs and other marketers, and some of the basics including JSON-LD, RDFa and Microdata. We’ll also take you through how to implement schema on your site, and some advanced schema techniques that you can use to get the most out of the markup. ...Read more.

What is Local SEO? The Ultimate Guide, By SEOs for SEOs

Use this article to dive into the intricacies of local SEO, where businesses’ success often hinges on their visibility in local search results. This guide covers everything from understanding how search engines work to the critical importance of local SEO. Explore the key rankings factors and strategies that can help SEO professionals (and business owners) enhance their online presence and engage with a highly-targeted, local audience. ...Read more.