The SEOTesting.com Blog

9 of the Best Content Writing Tools for SEO to Increase Traffic in 2025

This article reviews essential content writing tools for 2024, dividing them into free and paid categories. It highlights tools like Google Docs, Grammarly, and Hemingway for their strengths in collaboration, grammar checking, and readability. The piece also covers paid tools such as Surfer SEO, Jasper, and ChatGPT, emphasising their advanced features for SEO optimisation and AI-driven content creation. The summary emphasises the importance of selecting appropriate tools to enhance SEO performance and content quality, catering to different needs and budgets. ...Read more.

The Best Free & Paid SEO Tools to Use in 2025

This blog post explores the critical role of SEO tools for businesses in 2024, focussing on free and paid options. We review various tools including GSC, Google Analytics (GA4), and Bing Webmaster Tools as well as many others, highlighting their benefits and limitations. Additionally we spotlight specialist SEO tools like ScreamingFrog's SEO Spider and SEOTesting's Chrome Extension. ...Read more.

Domain Authority: What it is, what it isn’t, and how it’s calculated

In this article, we delve into the intricacies of Domain Authority (DA), a crucial metric developed by Moz that predicts a website's ranking potential on search engines. We explain what DA is, and its significance in SEO and clarify whether it is a ranking factor. The article also guides readers on how DA is calculated and provides practical tips on enhancing DA through quality content, robust backlinks, and effective on-page SEO strategies. ...Read more.

Nine of the Best Internal Linking Tools for 2025

This comprehensive article delves into the significance of internal linking for SEO, highlighting top tools in 2024, such as LinkStorm and InternalLinking, alongside SEO suites like Ahrefs and Semrush. It emphasises the efficiency and SEO benefits of using these tools for large websites, aiding link distribution and fixing broken links. Additionally, the piece explores WordPress-specific plugins like LinkWhisper and All in One SEO, underscoring their tailored solutions for enhancing website navigation and overall site health. ...Read more.

ROI of SEO – how to measure business results from SEO changes

GA4 event and conversion data helps us show the business results and ROI from SEO changes. See how SEOTesting can be used to look at pages and sections of a site before and after changes are made to show the real business impact our SEO work is making. ...Read more.

A Guide to Recovering from Google Algorithm Updates

Our guide offers essential strategies for understanding and adapting to Google's Core Algorithm Updates. It analyses their impact on SEO and provides practical steps for adequate recovery. This concise resource is ideal for digital marketers and website owners navigating the evolving SEO landscape. ...Read more.

How Long Does SEO Take to Work? Thoughts from SEOTesting

Today, we answer the age-old question. How long does SEO take to work? Find this out today. We’ll also take you through the different factors that impact SEO timing, we’ll give you a breakdown of how a typical SEO campaign goes, and we’ll also give you tips on how to build an SEO strategy and measure your success. ...Read more.

How to Avoid Mistaking Correlation for Causation in SEO Testing

This blog post dives into SEO testing, correlational and causal results. You will learn the problem of mistaking correlation for causation, both in general and in SEO testing. You will also learn about the problems of mistaking correlation for causation and how to avoid it within your SEO testing program. ...Read more.

The Ultimate Guide to Schema Markup

This article takes you through schema markup in its entirety. We’ll talk through what schema markup is, why it’s important for SEOs and other marketers, and some of the basics including JSON-LD, RDFa and Microdata. We’ll also take you through how to implement schema on your site, and some advanced schema techniques that you can use to get the most out of the markup. ...Read more.

What is Local SEO? The Ultimate Guide, By SEOs for SEOs

Use this article to dive into the intricacies of local SEO, where businesses’ success often hinges on their visibility in local search results. This guide covers everything from understanding how search engines work to the critical importance of local SEO. Explore the key rankings factors and strategies that can help SEO professionals (and business owners) enhance their online presence and engage with a highly-targeted, local audience. ...Read more.