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The SEOTesting.com Blog

The Ultimate Guide to Schema Markup

This article takes you through schema markup in its entirety. We’ll talk through what schema markup is, why it’s important for SEOs and other marketers, and some of the basics including JSON-LD, RDFa and Microdata. We’ll also take you through how to implement schema on your site, and some advanced schema techniques that you can use to get the most out of the markup. ...Read more.

What is Local SEO? The Ultimate Guide, By SEOs for SEOs

Use this article to dive into the intricacies of local SEO, where businesses’ success often hinges on their visibility in local search results. This guide covers everything from understanding how search engines work to the critical importance of local SEO. Explore the key rankings factors and strategies that can help SEO professionals (and business owners) enhance their online presence and engage with a highly-targeted, local audience. ...Read more.

SERP: The Low Down on Search Engine Results Pages

Discover what SERP means and why they are important for SEO. This article gives you the full run-down so you are better familiarized with them in your SEO journey. ...Read more.

What is On-Page SEO? The Complete Guide for New SEOs

Learn all about On-Page SEO effortlessly with our complete guide crafted for beginners. Explore keyword strategies, harness the potential of optimised content, and enhance your website's visibility, ultimately growing your website traffic sustainably. ...Read more.

The Ultimate Guide to Technical SEO

Technical SEO is a crucial element of SEO to understand, and yet it is often one of the most difficult aspects of SEO to learn. In this guide you will learn what technical SEO is, why it is important, and what the shared traits of a well-optimised website are. We will also talk through the different stages to consider when technically optimising your site. Crawling, rendering, indexing and ranking. ...Read more.

What is a Product Display Page (PDP)?

This blog post dives deep into product display pages. We will talk about what a product display page is, why they matter, and the key elements of good product display pages. We will also give you advice on how to structure your product display pages and answer some of the web’s most searched questions on the topic! ...Read more.

The Comprehensive List of Keyword Clustering Tools

Here, we're sharing our ultimate list of keyword clustering tools. We feature several keyword clustering tools of all types, to suit all businesses and budgets. Whether you're a freelancer with a handful of clients or a multi-national company with clients all over the world, one of the keyword clustering tools on this list is sure to suit your needs. ...Read more.

The Complete SEO Checklist to Follow in 2026

In 2024 so far, we have increased our traffic by 141%. This blog post details the checklist we followed to do this. We talk about keyword research, technical SEO, on-page optimisation, content creation and link acquisition. ...Read more.

What is a Product Listing Page (PLP)?

This blog post focusses on product listing pages, otherwise known as PDPs. We take you through what product listing pages actually are, why they matter, what the key elements of the page type are and we will also give you some examples of our favourites. ...Read more.

Internal Linking for SEO

Internal linking holds huge importance in SEO as it's the only method of building links that you have 100% control over. In this article we will talk about what internal links are, how they differ from external links, why they are important for users and why they are important for SEO. ...Read more.