How StudioHawk simplified their SEO testing processes to save time and deliver meaningful results
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Challenges
Australia’s Largest SEO Agency StudioHawk is a specialised agency dedicated to search engine optimisation. For General Manager Lawrence Hitches, the focus is on demonstrating results.
“One of our biggest challenges during any period of SEO testing was that we had to use different platforms to download data and then consolidate all of this data into spreadsheets to draw meaningful conclusions.”
This manual approach relied on individual SEO specialists spending hours on downloading data from various platforms into spreadsheets.
“Whilst this itself is a good step, it’s incredibly time-consuming.”
SEOTesting enables us to run SEO tests for clients and easily see in one place whether these tests have succeeded. It gives us a straightforward snapshot of impressions vs clicks.
Lawrence Hitches
General Manager, StudioHawk
StudioHawk recently went through an extensive migration for a real estate company in Australia. The scale of this migration was impressive, with more than 15 million URLs.
“Most normal SEO tools simply cannot handle the level of tracking we needed to ensure this migration was a success, and any tools that could manage this tracking are too expensive.”
Studiohawk needed a better tool for their SEO testing to save time, simplify the process, track large amounts of URL’s and demonstrate black and white results to their clients.
Save time and simplify the process
Solution and Results
When StudioHawk first started using SEOTesting in their agency this year, Lawrence was impressed with the benefits it delivered.
“Having somewhere we can get an easy snapshot of impressions vs clicks, SEOTesting provided that.”
SEOTesting made life much easier for the SEO team. Now they could quickly see the results of their changes in a straightforward dashboard for multiple clients. It automatically pulled data in a fraction of the time it took before.
“Now, we can run SEO tests for clients and all easily log in to see whether these tests have succeeded.”
Easily login to see if tests have succeeded
Lawrence explains during their large-scale migration:
“Using SEOTesting, we have tracked the migration to ensure everything is going as planned. Also, during the migration, we have undergone three separate Google Algorithm Updates, which have created a “fog of war”, so we have also used SEOTesting to diagnose the sources of traffic changes.”
Diagnose the sources of traffic changes
Enable your teams to gather and determine clear results of SEO tests, whilst saving considerable time.
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