SEO Split Testing: optimize with confidence

SEO Split Testing allows you to compare the performance of test and control groups to uncover the true impact of your changes. With measurable results tracked over time, you can make confident, data-driven decisions.

SEO Split Testing: optimize with confidence

"SEO Split Testing helps eliminate guesswork in SEO strategies"

Stop relying on assumptions and industry best practices that may not fit your site. SEO Split Testing gives you the data you need to validate changes, refine strategies, and confidently deliver measurable results.

Core features of SEO Split Testing in SEOTesting

  • Test vs. control groups
    • Set up two groups of similar pages: a test group where changes are made and a control group that remains unchanged.
    • Track the performance of both groups of pages over the same time period.
  • Granular performance tracking
    • Gain clarity on the exact impact of your changes.
  • Automated reporting
    • Receive clear, actionable reports that compare test and control group performance over time.
    • Easily share insights with stakeholders or clients.
  • Scalable testing
    • Use our Split Test Config tool to help create balanced test and control groups.
Core features of SEO Split Testing in SEOTesting
Why choose SEO Split Testing with SEOTesting.com?

Why choose SEO Split Testing with SEOTesting.com?

  • Validate your SEO efforts: See which changes truly improve rankings, traffic, and conversions.
  • Minimize risks: Test changes on a sub-set of pages before rolling them out site-wide.
  • Prove your results: Deliver data-backed insights to stakeholders, building trust and securing buy-in.
  • Focus on what works: Prioritize the changes that deliver the best results.

Turn experiments into results

SEO Split Testing empowers you to:

  • Make data-driven decisions with clarity and confidence.
  • Optimize strategies with proven insights, not guesswork.
  • Show measurable value to clients, managers, or stakeholders.

“SEOTesting gave us the clarity we needed to implement changes that boosted traffic by 25%. Split Testing is now a core part of our SEO strategy.”

Turn experiments into results
Super easy to get going

Super easy to get going

Nothing to install on site

No code to add to pages

2 clicks to integrate SEOTesting with Google Search Console

Try free for 14 days

Why SEO experts recommend SEOTesting.com

Ruben Gamez

“SEOTesting.com has become one of my go-to SEO tools because it does so much with all the valuable data hidden in Google Search Console. It’s the only thing that gives us the ability to use that data for keyword tracking, SEO tests, and quality testing.”

Ruben Gamez, DocSketch

Aleyda Solis

“Can totally recommend! It’s not only full of reports to easily identify low hanging fruit opportunities but also, the most straightforward platform to help run SEO tests”

Aleyda Solis, Intl SEO Consultant, Speaker & Author

Branko Kral

“SEOTesting.com is an essential tool in our stack for analytical SEO. We now use it for routines such as testing meta changes until we achieve significant organic CTR improvements.”

Branko Kral, BKing Digital

Chris Avery

“SEOTesting.com has enabled us to back up our hypothesis with hard numbers to prove the outcome we forecasted had the desired effect.”

Chris Avery, MickeyLlew