Prove what’s working in SEO and AI search

Measure the impact of content, technical SEO, and AI-search optimizations using your own Google Search Console and GA4 data – with before/after tests, reporting, and clear recommendations.

  • Run SEO and LLM tests using real performance data
  • See which pages win clicks from search and AI chatbots
  • Turn results into reports your team or clients actually understand

From title tag tests to AI-search reporting, SEOTesting helps you measure what changed and what worked.

Used by in-house teams, agencies,
and consultants worldwide

SEO teams are now expected to report on more than rankings

Traditional SEO reporting is no longer enough on its own. Teams are being asked to show what changed, what worked, and whether their site is gaining visibility in both Google and AI-driven discovery. SEOTesting helps you connect the dots between changes made, traffic gained, and results worth scaling.

  • Search performance — Find opportunities in CTR, content decay, cannibalization, and page/query performance
  • AI traffic visibility — See which pages get clicked from LLMs and infer the conversational prompts behind that visibility
  • Reporting that gets buy-in — Turn tests, annotations, and grouped trends into stakeholder-ready reports
SEO teams are now expected to report on more than rankings
Three core product pillars

Three core product pillars

Find the best opportunities

Use built-in reports to spot where clicks, CTR, and visibility can improve. Identify content decay, cannibalization, underperforming titles and descriptions, and sections of your site that need attention.

Test changes

Run time-based SEO tests, split tests, and LLM tests to measure the real-world impact of updates. Whether you’re improving a single page, rolling out changes across a section, or trying to grow traffic from AI chatbots, SEOTesting helps you prove what worked.

Report impact

Use annotations, changelogs, content groups, and AI-powered summaries to explain what happened and what to do next. Spend less time exporting data and more time deciding what to scale.

Measure how your site performs in AI-driven discovery

Don’t guess whether your pages are winning traffic from ChatGPT, Gemini, Claude, Perplexity, and other LLMs. See which pages earn clicks, surface likely prompts, and test whether your page updates improve AI traffic over time.

LLM Traffic Pages
Find the pages already winning AI traffic – and improve them first

Prompt clues from Search Console
See the prompt patterns your content may already be surfacing for

LLM Tests
Measure whether your updates actually increase AI-driven visits

Measure how your site performs in AI-driven discovery
Why SEOTesting is different

Why SEOTesting is different

Built on your real search and analytics data — not vanity AI scores

SEOTesting connects directly to the tools your team already trusts. Use Google Search Console and GA4 data to measure impact, compare changes over time, and report performance with confidence.

  • No code to install
  • Fast setup with Google Search Console
  • Clear before/after evidence for stakeholders

Built for in-house SEO teams and agencies

For in-house SEO teams

Show which changes improved performance, track the impact of algorithm updates across content groups, and make it easier to justify SEO and AI-search work internally.

For agencies and consultants

Turn optimizations into client-ready reports, keep a changelog of what changed, and prove results without hours of spreadsheet work.

Built for in-house SEO teams and agencies
Super easy to get going

Super easy to get going

Nothing to install on site

No code to add to pages

2 clicks to integrate SEOTesting with Google Search Console

Try free for 14 days

Why SEO experts recommend SEOTesting.com

Josh Willet

“The automation gained from SEOTesting didn’t just save time – it transformed our approach to SEO entirely. It turned weeks of manual work into hours of actionable insights driving measurable, bottom-line results for our clients.”

Josh Willet, Digital Marketing Consultant

Thomas Chetwyn

“The most significant impact of using SEOTesting has been stakeholder buy-in. We can now use data from tests to demonstrate the impact of SEO changes, enabling us to deliver SEO projects at scale.”

Thomas Chetwyn, BT Group

Jack Chambers-Ward

“Clients are impressed that we are able to quantify and forecast SEO results prior to full-scale implementation. We were immediately able to action recommendations found from the tests with a much greater degree of certainty around results!”

Jack Chambers-Ward, Candour

Ivan Stamenković

“Using SEOTesting, we now have ready-made graphs and statistical data that can be used to tell compelling stories about the work we do. Budget buy-in from management is now easier. Setting up a test takes a couple of minutes and saves hours of reporting later on.”

Ivan Stamenković, Better Collective