As SEOTesting is a single person company Nick spends his time doing a bit of everything. Building new features, supporting customers and writing documentation and articles.
You can find Nick on Twitter and LinkedIn, or drop him an email nick.swan@seotesting.com
Articles
Google Search Console Rank Tracker in SEOTesting.com
SEOTesting has a rank tracker which is built on Google Search Console data. This will help you monitor your site’s position in the search result pages for the keywords important to your site.
Want to run time based SEO tests on multiple urls or queries?
How to run time based SEO tests on multiple urls or queries using SEO Group Tests in SEOTesting
Creating Content Groups based on Search Console data
How to create and track a bunch of urls performance over time, based on Google Search Console data. Really useful when the content you are working on is not contained within a sub-folder structure that you can filter on. Or, when you want to report on a subset of urls that do exist within a subfolder with other urls.
What search queries does my page rank for?
Researching what search queries a page ranks for is an important process of improving and refreshing content that is published on a website.SEOTesting gives easy access to this data, including how many times each query is used on the page. Great for optimising and improving existing pages.
Google Search Console Algorithm Updates
See if drops of rises in organic traffic are the result of Google algorithm updates. SEOTesting lays update annotations over Google Search Console data to help you figure out what has happened at a site, page and query level.
Content Optimization and Expansion using Google Search Console data and SEOTesting.com
Improving content is a great way to get more organic traffic to pages that are already ranking.Google likes pages that are refreshed and kept up to date. The data from Google Search Console can help you expand your content with new sections and questions people ask around the page’s topic. Google is basically giving you clues on what keywords and sections to include on a page!
Long Tail Keywords – what, how and why they should be part of your SEO strategy.
Long tail keywords form an important part of any SEO strategy. Learn what they are, how to use them, and how to find out which long tail keywords your site already ranks for so you can start with them.
Accidental Keywords – what they are and what to do with them.
Accidental keywords are queries your site appears for in Google’s search results but you are not necessarily targeting. Learn how to find Accidental Keywords using SEOTesting.com and what to do with them.
How has the organic click through rate curve changed in the last 12 months?
Google has introduced lots of changes into the search result pages over the last 12 months. From putting 4 ads above the organic listings to featured snippets and other search features - but how has it changed the click through rate of the top 10 organic positions?
Striking Distance Keywords
Looking for an easy boost in clicks from Google. Working on a site's striking distance keywords is a great way to get an increase in clicks from a minimal time investment.