Nick Swan is the founder of SEOTesting, a platform that helps SEO professionals run tests using Google Search Console data to improve search performance.
As a solo founder, Nick is involved in every part of the business. He designs and builds new features, supports customers, writes product documentation, and publishes SEO guides and articles.
Nick is passionate about helping marketers make data-led decisions through simple and effective SEO testing. He created SEOTesting to make SEO more measurable for businesses and agencies.
You can connect with Nick on LinkedIn or X, or email him at nick.swan@seotesting.com.
Articles
Accidental Keywords – what they are and what to do with them.
Accidental keywords are queries your site appears for in Google’s search results but you are not necessarily targeting. Learn how to find Accidental Keywords using SEOTesting.com and what to do with them.
How has the organic click through rate curve changed in the last 12 months?
Google has introduced lots of changes into the search result pages over the last 12 months. From putting 4 ads above the organic listings to featured snippets and other search features - but how has it changed the click through rate of the top 10 organic positions?
Striking Distance Keywords
Looking for an easy boost in clicks from Google. Working on a site's striking distance keywords is a great way to get an increase in clicks from a minimal time investment.
What new keywords has my site started to rank for?
The New Keyword report shows you the queries your site has started ranking for over the past 7 days. Review these to get new content ideas.
How to get more SEO traffic by answering questions
Don't just focus on 1 or 2 word keywords when doing SEO research. Also look at the questions your site is appearing for. This report brings them straight out for you.
How to run SEO split tests
SEO split tests can be tricky to setup. This guide shows you what SEO split tests are, how to setup up and record the results, and how SEOTesting.com can automate it for you.
How to run an SEO Test using SEOTesting.com
If you have made changes to a page or your entire site, use this guide to setup an SEO test to see if your clicks and rankings go up or down
SEOTesting.com Reports – do more with Google Search Console data
SEOTesting.com has many pre-configured reports to help you make the most out of the data from Google Search Console. We take a quick look at each of them here.
The Complete Guide to SEO Testing: Best Practices, Experiment Ideas, Tool Walkthrough
How do you prove the work you are doing to a website is offering a return on investment by getting better rankings and more clicks from Google? Check out our guide on SEO testing to find out what it is, why to do it, and best practices. Plus a huge list of experiment ideas you can try.
Getting Started with SEOTesting.com
A quick intro on the different bits of SEOTesting.com, how they work, and how they can help you improve your Google rankings and get more clicks.