Nick Swan is the founder of SEOTesting, a platform that helps SEO professionals run tests using Google Search Console data to improve search performance.
As a solo founder, Nick is involved in every part of the business. He designs and builds new features, supports customers, writes product documentation, and publishes SEO guides and articles.
Nick is passionate about helping marketers make data-led decisions through simple and effective SEO testing. He created SEOTesting to make SEO more measurable for businesses and agencies.
You can connect with Nick on LinkedIn or X, or email him at nick.swan@seotesting.com.
Articles
What Is Thin Content?
Read this post to learn how to identify and fix thin content issues on your website so that you can avoid penalties from Google Panda.
How to SEO test url redirects
How you can make sure your organic search performance is maintained or increases when you create a new version of a page, with a new url, and redirect to it.
Google Search Console Rank Tracker in SEOTesting.com
SEOTesting has a rank tracker which is built on Google Search Console data. This will help you monitor your site’s position in the search result pages for the keywords important to your site.
Want to run time based SEO tests on multiple urls or queries?
How to run time based SEO tests on multiple urls or queries using SEO Group Tests in SEOTesting
Creating Content Groups based on Search Console data
How to create and track a bunch of urls performance over time, based on Google Search Console data. Really useful when the content you are working on is not contained within a sub-folder structure that you can filter on. Or, when you want to report on a subset of urls that do exist within a subfolder with other urls.
What search queries does my page rank for?
Researching what search queries a page ranks for is an important process of improving and refreshing content that is published on a website.SEOTesting gives easy access to this data, including how many times each query is used on the page. Great for optimising and improving existing pages.
Google Search Console Algorithm Updates
See if drops of rises in organic traffic are the result of Google algorithm updates. SEOTesting lays update annotations over Google Search Console data to help you figure out what has happened at a site, page and query level.
Content Optimization and Expansion using Google Search Console data and SEOTesting.com
Improving content is a great way to get more organic traffic to pages that are already ranking.Google likes pages that are refreshed and kept up to date. The data from Google Search Console can help you expand your content with new sections and questions people ask around the page’s topic. Google is basically giving you clues on what keywords and sections to include on a page!
Long Tail Keywords – what, how and why they should be part of your SEO strategy.
Long tail keywords form an important part of any SEO strategy. Learn what they are, how to use them, and how to find out which long tail keywords your site already ranks for so you can start with them.
Accidental Keywords – what they are and what to do with them.
Accidental keywords are queries your site appears for in Google’s search results but you are not necessarily targeting. Learn how to find Accidental Keywords using SEOTesting.com and what to do with them.