Ryan Jones is the Marketing Manager at SEOTesting, a platform that helps SEO professionals run controlled SEO experiments and improve search performance using Google Search Console data.
Before joining the team in April of 2023, Ryan was a long-time customer and advocate of the tool. He now leads content strategy, builds brand partnerships, and drives awareness through social media, conferences, podcasts, and educational content.
Ryan regularly speaks at SEO events including BrightonSEO, Zagreb SEO Summit, London SEO Meetups, and Nottingham Digital Summit. He contributes to the wider marketing community and is passionate about making SEO more measurable and accessible through data-led experimentation.
Outside of work, Ryan enjoys discovering new places to eat, playing football, and hiking in the Peak District.
You can connect with Ryan on:
Or you can email him at ryan.jones@seotesting.com.
Articles
What is the Difference Between Google Analytics and Google Search Console?
We delve into the differences between Google Search Console and Google Analytics. We explore each tool, its strengths and weaknesses, and whether they can be used together. On top of all this, we also give you details on the key differences between the tools.
The Best Free & Paid SEO Tools to Use in 2025
This blog post explores the critical role of SEO tools for businesses in 2024, focussing on free and paid options. We review various tools including GSC, Google Analytics (GA4), and Bing Webmaster Tools as well as many others, highlighting their benefits and limitations. Additionally we spotlight specialist SEO tools like ScreamingFrog's SEO Spider and SEOTesting's Chrome Extension.
How Accurate is Google Search Console?
This article delves into Google Search Console's accuracy and usefulness for SEO, detailing its reliability in providing insights on website traffic, ranking, and issues. It highlights the differences between first-party and third-party data, addressing the precision of clicks, impressions, and average positions, and explains potential discrepancies with Google Analytics data.
Domain Authority: What it is, what it isn’t, and how it’s calculated
In this article, we delve into the intricacies of Domain Authority (DA), a crucial metric developed by Moz that predicts a website's ranking potential on search engines. We explain what DA is, and its significance in SEO and clarify whether it is a ranking factor. The article also guides readers on how DA is calculated and provides practical tips on enhancing DA through quality content, robust backlinks, and effective on-page SEO strategies.
Google Search Console Errors: How to Find and Fix Them All
When you see errors in your Google Search Console Page Indexing Report, it can be difficult to find out what the errors mean and how to solve them. In this article, we take you through all the Google Search Console error codes, what they mean and how to fix them.
Nine of the Best Internal Linking Tools for 2025
This comprehensive article delves into the significance of internal linking for SEO, highlighting top tools in 2024, such as LinkStorm and InternalLinking, alongside SEO suites like Ahrefs and Semrush. It emphasises the efficiency and SEO benefits of using these tools for large websites, aiding link distribution and fixing broken links. Additionally, the piece explores WordPress-specific plugins like LinkWhisper and All in One SEO, underscoring their tailored solutions for enhancing website navigation and overall site health.
Crawled – Currently Not Indexed: What It Means and How to Fix It
Learn what the URL status 'Crawled - currently not indexed' in Google Search Console means. Some common issues that can lead to this status being set for a page, and how to go about fixing them.
A Guide to Recovering from Google Algorithm Updates
Our guide offers essential strategies for understanding and adapting to Google's Core Algorithm Updates. It analyses their impact on SEO and provides practical steps for adequate recovery. This concise resource is ideal for digital marketers and website owners navigating the evolving SEO landscape.
How Long Does SEO Take to Work? Thoughts from SEOTesting
Today, we answer the age-old question. How long does SEO take to work? Find this out today. We’ll also take you through the different factors that impact SEO timing, we’ll give you a breakdown of how a typical SEO campaign goes, and we’ll also give you tips on how to build an SEO strategy and measure your success.
How to Avoid Mistaking Correlation for Causation in SEO Testing
This blog post dives into SEO testing, correlational and causal results. You will learn the problem of mistaking correlation for causation, both in general and in SEO testing. You will also learn about the problems of mistaking correlation for causation and how to avoid it within your SEO testing program.