How many clicks are we getting from LLMs?

Everybody in marketing is talking about Chatbots and LLMs – ChatGPT, Claude, Gemini, and so on…

• How often do we appear in them
• How can we optimize to appear more often

One question we can answer right now is how many clicks they are sending to your site and to which pages.

We’ve created a new report, driven by Google Analytics data, that will show you how much traffic you are getting from LLM chatbots and which pages are receiving the clicks.

In your SEOTesting dashboard, you’ll find this report in Reports -> All Data -> LLM Traffic Pages

There’s currently no data source from the LLMs that shows you the chat prompts that led to your pages being surfaced. However, one current way of generating ideas for user prompts/queries is to examine the queries a page ranks for that are seven words or longer.

Click on the URL in the LLM pages report, and we take you to a detailed view of that URL. We get Search Console queries that are 7 words or longer.

The idea here is that users of LLMs interact with chatbots in a more conversational manner, resulting in longer queries in terms of word count.

These queries surfaced in this view could also be part of ‘query fan out’ which is how LLMs break down complex questions, get sources, and thoroughly answer questions typed into LLM chatbots.

We are making some big assumptions here, but while the tech giants aren’t helping us with their data, it’s what we have to work with.

SEO/GEO/AEO/LLMO – whatever you call it, we’ve got a test for it…

Once you can see which pages are getting clicks from ChatGPT and co, you might want to start working on optimizing the pages to try and get more… (we are always greedy for more clicks! hahaha)

Our LLM tests are time-based tests that show you clicks (GA user sessions) from the main Chatbot LLMs before and after a page has been changed. You can now optimize your pages and see how those changes affect LLM traffic.

As with standard SEO time-based tests, you can run back tests on historical changes.

For both of these LLM bits of functionality to work you’ll need to set up Google Analytics with SEOTesting. A walkthrough guide on how to do this is here (it takes 60 seconds).