The SEOTesting.com Blog

SEO for Lawyers | The Industry Guide to Law Firm SEO

SEO has become indispensable for lawyers and law firms looking to enhance their online presence and attract potential clients. As competition in the legal field grows, utilizing effective SEO strategies is vital for attracting quality leads and standing out in such a competitive landscape. This article discusses why SEO is crucial for lawyers, highlighting the […] ...Read more.

SEO Quick Wins: 20 Fast-Acting Ideas to Improve Organic Traffic

Are you looking to enhance your website’s search engine rankings with minimal effort?  Our latest article explores 20 SEO quick wins that can quickly boost your site’s visibility and traffic.  These strategies range from optimizing meta tags to improving mobile usability and can usually offer immediate results with little effort. Focusing on these so-called low-hanging […] ...Read more.

Bing Webmaster Tools Data Now In SEOTesting

We’ve added the ability to bring Bing Webmaster Tools data to SEOTesting dashboard graphs. We aren’t currently planning to add feature parity with Search Console data (plus the APIs are very different, which may not allow this), but having Bing data on the dashboard graphs will show you if something is happening with Bing that […] ...Read more.

Take Your Keyword Research to the Next Level with Keyword Clustering

Since April 2023, we’ve managed to boost SEOTesting’s organic traffic from approximately 2,000 visits per month, to over 15,000 visits per month. How did we do this? By using keyword clustering when writing our blog content. In this blog, we’ll explain what keyword clustering is and how it can benefit your SEO performance. We’ll then […] ...Read more.

ChatGPT for SEO: Enhance your Strategy with AI

There’s been a lot of talk recently about ChatGPT and SEO, for good reason. Many questions are flying around, not least whether ChatGPT will signal the end of SEO. The answer is an emphatic no. When used correctly, it can help you with SEO and make the work much more manageable. However, you do need […] ...Read more.

301 Redirects Guide | What They Are & How to Use Them

301 redirects play a pivotal role in the performance of your website and its user experience. When done correctly, they can help you manage traffic flow across your site to all your key pages. Done incorrectly, they can stop important pages on your site from getting traffic. This article will discuss everything you need to […] ...Read more.

What is an orphan page?

An orphan page is a page on a website that has no internal links pointing to it, but Google has crawled and indexed it. Without internal links pointing to a page, it is more difficult for Google to rank the orphan page, as internal links pass context, meaning, and link equity. This really becomes an […] ...Read more.

Click Through Rate (CTR) Curve

SEOTesting will build a click-through rate curve just for your site, removing brand keywords if necessary. This can help you find patterns of over and under-performing queries, find search intent mismatch, and also identify where you could potentially be running Google Ads. ...Read more.

Sitemap Monitoring and alerts to pages changed, added, or removed

In-house SEOs and agencies managing large websites face challenges with teams altering site content. Unnoticed changes can impact SEO significantly. SEOTesting's Sitemap Monitor tool offers a solution by tracking XML sitemaps and sending daily email alerts about modified, added, or removed pages. This tool helps ensure that changes do not harm SEO performance. ...Read more.

Using the Page Rank Report in SEOTesting to Boost Organic Clicks

Learn how to increase organic traffic by identifying and utilizing ranking queries for your website pages. This guide explores tools like Google Search Console, SEOTesting, and Chrome Extension. It provides strategies to optimize content, improve user experience, create new content, and enhance internal linking for better search engine visibility and more clicks. ...Read more.