The SEOTesting.com Blog

How to Annotate Google Search Console data

Want to annotate your Google Search Console data? You can now do this with SEOTesting.com. You can annotate on a site, page or query level. This helps create a changelog for your site so you can remember what was changed and when.

Google Search Console Algorithm Updates

See if drops of rises in organic traffic are the result of Google algorithm updates. SEOTesting lays update annotations over Google Search Console data to help you figure out what has happened at a site, page and query level.

Content Optimization and Expansion using Google Search Console data and SEOTesting.com

Improving content is a great way to get more organic traffic to pages that are already ranking.Google likes pages that are refreshed and kept up to date. The data from Google Search Console can help you expand your content with new sections and questions people ask around the page’s topic. Google is basically giving you clues on what keywords and sections to include on a page!

Search Intent - how to understand search queries and user intent

What is search intent? We take a look at how a user's search query translates into the type of content that Google displays in the search results.

Long Tail Keywords - what, how and why they should be part of your SEO strategy.

Long tail keywords form an important part of any SEO strategy. Learn what they are, how to use them, and how to find out which long tail keywords your site already ranks for so you can start with them.

Accidental Keywords - what they are and what to do with them.

Accidental keywords are queries your site appears for in Google’s search results but you are not necessarily targeting. Learn how to find Accidental Keywords using SEOTesting.com and what to do with them.

How has the organic click through rate curve changed in the last 12 months?

Google has introduced lots of changes into the search result pages over the last 12 months. From putting 4 ads above the organic listings to featured snippets and other search features - but how has it changed the click through rate of the top 10 organic positions?

Keyword Cannibalization - how to find issues, and how to fix them

As websites age and grow keyword cannibalization can really hurt your efforts to rank target keywords for specific pages. The keyword cannibalization report in SEOTesting.com helps you find issues, and this article explains how to fix them.

Striking Distance Keywords

Looking for an easy boost in clicks from Google. Working on a site's striking distance keywords is a great way to get an increase in clicks from a minimal time investment.

How to use the Top Queries Missing From Titles and Meta Descriptions report

Boost a page's click through rate by making sure you include the top query in the page title and meta description. This report in SEOTesting lets you know the pages to work on...

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