The SEOTesting.com Blog

What is a Marketing Audit & How to Conduct One

This article guides digital marketers through conducting a comprehensive marketing audit. This audit is essential for identifying strengths and areas for improvement and optimizing marketing strategies to drive customer acquisition and revenue growth. It outlines the process, from defining objectives to analyzing data and making informed strategic decisions. ...Read more.

How to Choose the Right Keywords to Target with SEO: The Step-by-Step Guide

Use this article to replicate the step-by-step process that we have created to choose the right keywords for your business to target with SEO. We explore different ways to find keywords to target for your business, how to organize them by opportunity, the importance of search intent, how to conduct SERP analysis, and how to choose target keywords. Read this today and supercharge your SEO game. ...Read more.

How to Create a Content Plan & What Should It Include?

This article explores crafting a content plan that boosted SEOTesting's website traffic by 234%. It covers developing a content strategy, creating templates, identifying unique angles, task assignments, and scheduling. It highlights key content plan components like topic summaries, target audiences, content types, and goals, ensuring content aligns with business growth objectives. ...Read more.

How Does User Experience Impact SEO?

Explore the critical connection between User Experience (UX) and SEO, revealing how UX metrics, mobile optimisation, accessibility, and user feedback influence search rankings. As the digital landscape evolves, anticipate a future where UX and SEO become even more intertwined, leading to user-centric digital strategies that enhance satisfaction and business success. ...Read more.

Top Search Volume Tools to Use in 2024

Learn how understanding search volume impacts SEO success. Dive into the importance of search volume data and its role in revealing user intent, market trends, and competition. Discover essential tools like Google Keyword Planner, Google Trends, Ahrefs, Semrush, and Moz, offering unique insights into keyword popularity and competitive analysis. These tools empower digital marketers to craft data-driven strategies that enhance online visibility and relevance. Whether you're a novice or an SEO expert, mastering search volume is crucial for success in the ever-evolving digital landscape. Stay ahead by utilising these valuable resources to boost your SEO efforts. ...Read more.

Brilliant Tools for Monitoring Content Decay in 2024

This article explains content decay and its impact on digital content. It introduces tools like SEOTesting, Google Search Console, Ahrefs, and BuzzSumo for monitoring and addressing content decay, which is essential for maintaining an effective online presence in 2024. ...Read more.

Keyword Research Guide: The Ultimate Guide for Dominating SEO in 2024

This article provides a comprehensive guide on keyword research for SEO in 2024, detailing its evolution, significance in digital marketing, and practical steps for effective implementation. It emphasizes understanding audience needs and leveraging AI advancements to craft dynamic SEO strategies and optimise content visibility. ...Read more.

9 of the Best Content Writing Tools for SEO to Increase Traffic in 2024

This article reviews essential content writing tools for 2024, dividing them into free and paid categories. It highlights tools like Google Docs, Grammarly, and Hemingway for their strengths in collaboration, grammar checking, and readability. The piece also covers paid tools such as Surfer SEO, Jasper, and ChatGPT, emphasising their advanced features for SEO optimisation and AI-driven content creation. The summary emphasises the importance of selecting appropriate tools to enhance SEO performance and content quality, catering to different needs and budgets. ...Read more.

The Best Free & Paid SEO Tools to Use in 2024

This blog post explores the critical role of SEO tools for businesses in 2024, focussing on free and paid options. We review various tools including GSC, Google Analytics (GA4), and Bing Webmaster Tools as well as many others, highlighting their benefits and limitations. Additionally we spotlight specialist SEO tools like ScreamingFrog's SEO Spider and SEOTesting's Chrome Extension. ...Read more.

Domain Authority: What it is, what it isn’t, and how it’s calculated

In this article, we delve into the intricacies of Domain Authority (DA), a crucial metric developed by Moz that predicts a website's ranking potential on search engines. We explain what DA is, and its significance in SEO and clarify whether it is a ranking factor. The article also guides readers on how DA is calculated and provides practical tips on enhancing DA through quality content, robust backlinks, and effective on-page SEO strategies. ...Read more.