Master Google Analytics 4 and unlock insights into your website's performance. Learn to track, measure, and analyze your data with GA4's comprehensive analytics tools.
Learn the fundamentals of Google Analytics 4 with this comprehensive introduction. Discover the key features, reports, and capabilities that make GA4 essential for tracking your website’s performance and user behavior. Read more…
Follow our step-by-step guide to setting up Google Analytics 4 for your website. We’ll walk you through creating your property, installing the tracking code, and configuring your initial settings to start collecting valuable data. Read more…
Connect your Google Search Console account to your GA4 property with this detailed guide. Access additional reports and metrics not normally available in GA4, giving you even more data to make better decisions for your business. Read more…
Learn how to use annotations to mark important events and changes in your analytics data. Keep track of when you made significant updates to your site, launched campaigns, or experienced major events that affected your traffic. Read more…
Master the process of setting up and tracking conversions in GA4. This guide shows you how to define what actions matter most to your business and configure GA4 to measure them accurately. Read more…
Understand how to create and use audiences in Google Analytics 4. Learn to segment your users based on behavior, demographics, and other characteristics to gain deeper insights into your website visitors. Read more…
Discover what engaged sessions are and why they’re one of the most important metrics in GA4. Learn how Google defines engagement and what it means for understanding your website’s performance. Read more…
Understand how engagement rate is calculated in GA4 and why it’s a more meaningful metric than traditional bounce rate. Learn to interpret this metric to assess how well your content resonates with visitors. Read more…
Locate and analyze your conversion rate data in Google Analytics 4. This guide shows you exactly where to find conversion metrics and how to use them to measure your website’s success. Read more…
Build custom reports tailored to your specific business needs. Learn how to use GA4’s reporting interface to create views that focus on the metrics and dimensions that matter most to you. Read more…
Track where your website visitors are coming from with GA4’s referral traffic reports. Discover which external sites are sending you traffic and evaluate the quality of those referrals. Read more…
Understand the Organic Shopping channel in GA4 and how it differs from other traffic sources. Learn what this metric means and how to interpret organic shopping traffic in your reports. Read more…
Explore the Cross Network channel grouping in Google Analytics 4. Discover what types of traffic fall into this category and how to analyze cross-network performance in your reports. Read more…