Ryan Jones is the Marketing Manager at SEOTesting, a platform that helps SEO professionals run controlled SEO experiments and improve search performance using Google Search Console data.
Before joining the team in April of 2023, Ryan was a long-time customer and advocate of the tool. He now leads content strategy, builds brand partnerships, and drives awareness through social media, conferences, podcasts, and educational content.
Ryan regularly speaks at SEO events including BrightonSEO, Zagreb SEO Summit, London SEO Meetups, and Nottingham Digital Summit. He contributes to the wider marketing community and is passionate about making SEO more measurable and accessible through data-led experimentation.
Outside of work, Ryan enjoys discovering new places to eat, playing football, and hiking in the Peak District.
You can connect with Ryan on:
Or you can email him at ryan.jones@seotesting.com.
Articles
How to Track Keyword Ranking in Google Search Console
Want to track your keyword rankings using Google Search Console? This guide shows you how to use the Search Results report and Average Position metric to see where your site ranks. You’ll also learn the tool’s limits and how to get deeper insights with SEOTesting.
SEO AB Test Group Configuration Tool
Configuring balanced control and test groups for SEO split testing can be daunting, especially for large ecommerce websites. SEOTesting's new tool simplifies this process by providing subfolder configuration, feedback on existing groups, and an automated URL list split feature. This ensures meaningful results by eliminating anomalies and saving significant time.
People Also Search For Keywords: The Ultimate Guide for SEOs
This guide explores the power of People Also Search For keywords in SEO. Learn what they are, how to find them, and how to utilize them to enhance your content strategy, align with user intent, and drive organic traffic growth. Discover tools and techniques to optimize your SEO efforts effectively.
How to Use GA4: The Ultimate Guide
Discover how to maximize your online success with GA4. This blog covers GA4's key differences from Universal Analytics, setup steps, linking to Google Search Console, and navigating its user interface. Learn to analyze user behavior, enhance SEO strategies, improve marketing performance, and track e-commerce metrics effectively.
Low-Hanging Fruit Keywords: How to Find and Leverage Them
This article explores the benefits of low-hanging fruit keywords and how to find them using tools like Google Search Console, SEOTesting, and Ahrefs. Discover how these less competitive keywords can boost your SEO strategy with quick wins, cost-effective results, and improved user engagement for better search engine rankings.
How to Find Referral Traffic in GA4 | The Complete Guide to Referral Traffic
Discover how to track referral traffic in GA4, distinguish between 'User Acquisition' and 'Traffic Acquisition' reports, and find your top referring and landing pages. Enhance your marketing strategies with these insights.
Google Search Console Enhancements: The Complete Guide to Using Structured Data
In this article, we'll talk you through what structured data is, what rich results are and all the different elements to be found within the Enhancements section of Google Search Console.
What is Engagement Rate in GA4?
This article explores the engagement rate in GA4, detailing its calculation, significance, and practical tips to improve it. It contrasts engagement rate with bounce rate and provides strategies like enhancing website design and using CTAs to boost user interaction and overall satisfaction.
What is Discover in Google Search Console?
This guide delves into the essence of Discover traffic from Google. We talk about what Google Discover traffic is and how to get your content featured within this section of Google's own app. We also talk about the Follow feature, also available directly in Google's search app, how this works and how it relates to Google Discover.
How to Share Access to Google Search Console with Others
This blog post gives you a step-by-step guide to adding users to properties within Google Search Console. We will show you exactly how to do this with screenshots so you can share this with the more junior members of your team. We also use the first part of this guide to explain the different permission levels that GSC offers.