Ryan is SEOTesting’s Marketing Manager, but more importantly, he is a fan of the tool, having been a previous customer for a couple of years before joining the company himself. He spends his time writing articles, teaching people all he can about SEO, building partnerships with exciting brands, building a social media presence, speaking at conferences and appearing on podcasts.
During downtime, you’ll find him exploring new places to eat, playing football and travelling into the Peak District to connect with nature.
You can find Ryan on Twitter and LinkedIn, or drop him an email at ryan.jones@seotesting.com.
Articles
How to Optimize URLs for SEO to Increase Organic Traffic
This article guides readers through URL optimization, highlighting its significance for SEO and user experience. It covers the basics of URL structure and the importance of using clear, keyword-rich URLs. It also provides best practices and practical steps to enhance your website's search engine visibility.
How to Create a Monthly SEO Report: The Ultimate Guide for SEOs
This guide outlines the comprehensive process of building effective monthly SEO reports, suitable for in-house SEO teams, marketing agencies, and freelancers. It covers the significance of SEO reporting in identifying successful strategies and areas needing improvement by tracking key performance indicators (KPIs) like keyword rankings, organic traffic, and backlinks. The post also highlights the benefits of monthly reporting, including performance tracking, competitor analysis, and technical SEO monitoring, to enhance website visibility, drive traffic, and improve conversions.
Google Search Console Data Limitations
While it's hugely valuable and critical to every SEO, being able to understand the limitations of the data available within Google Search Console is important.
Why has my Click Through Rate Dropped in Google Search Console?
Have you seen a big drop in click-through rate reported in Google Search Console even though your keyword ranking hasn't changed? We look at some of the potential reasons for this.
Internal Link Audits: The Ultimate Guide, by SEOs, for SEOs
This article delves into the critical role of internal link audits in SEO, highlighting their benefits, types, and essential processes. It offers a comprehensive guide to conducting an audit, addressing common issues like broken links and optimizing site structure for better user experience and search engine rankings.
How to Fix Redirect Error in Google Search Console
We review the main reasons the Redirect Error is reported in Google Search Console and the common ways to fix them.
How Often Should I Update My Website’s Content?
This article explores the necessity of updating website content regularly, suggesting businesses audit content at least every three months to find content that needs to be refreshed. It outlines methods to identify outdated content, including manual audits and tools like the Content Decay Report, and discusses the impact of content updates on SEO, user engagement, and competitiveness.
What Does Average Position Mean in Google Search Console?
The Average Position metric in Google Search Console performance reports can be a confusing number. We look at how it's calculated and how best to use it to help your SEO reporting.
Help! Google Search Console is Not Updating
Logging in to your account and finding that Google Search Console is not updating is very inconvenient, especially for SEOs who rely on it to monitor organic performance. In this blog post, we go through the various different reasons your Google Search Console may not be showing up-to-date information and what you can do to fix it.
What is a Marketing Audit & How to Conduct One
This article guides digital marketers through conducting a comprehensive marketing audit. This audit is essential for identifying strengths and areas for improvement and optimizing marketing strategies to drive customer acquisition and revenue growth. It outlines the process, from defining objectives to analyzing data and making informed strategic decisions.