Ryan is SEOTesting’s Marketing Manager, but more importantly, he is a fan of the tool, having been a previous customer for a couple of years before joining the company himself. He spends his time writing articles, teaching people all he can about SEO, building partnerships with exciting brands, building a social media presence, speaking at conferences and appearing on podcasts.
During downtime, you’ll find him exploring new places to eat, playing football and travelling into the Peak District to connect with nature.
You can find Ryan on Twitter and LinkedIn, or drop him an email at ryan.jones@seotesting.com.
Articles
What is Engagement Rate in GA4?
This article explores the engagement rate in GA4, detailing its calculation, significance, and practical tips to improve it. It contrasts engagement rate with bounce rate and provides strategies like enhancing website design and using CTAs to boost user interaction and overall satisfaction.
How to Share Access to Google Search Console with Others
This blog post gives you a step-by-step guide to adding users to properties within Google Search Console. We will show you exactly how to do this with screenshots so you can share this with the more junior members of your team. We also use the first part of this guide to explain the different permission levels that GSC offers.
What is the Best Google Search Console Alternative?
Discover the top Google Search Console alternative. Learn why SEOTesting is the best choice, with enhanced reporting and testing capacity, saving you time and allowing you to make the most of your Search Console data.
11 Content Experiments to Run to Increase Traffic
This article outlines 11 innovative content experiments aimed at boosting organic traffic. It covers methods like adding expert commentary, optimizing meta tags, and enhancing URL structures, alongside the different SEO test types to gauge their effectiveness, guiding you to effectively refine your SEO strategy.
How to Set Up GA4 for Your Website
Discover the essential steps to setting up Google Analytics 4 (GA4) for your business with our comprehensive guide. From creating a GA4 account to installing it on your website, this article walks you through every necessary action to ensure you have a fully functional GA4 dashboard. Whether you're installing GA4 manually, through Google Tag Manager, or using a website plugin, we cover all the methods to get you started immediately. Learn how to harness the power of GA4 to track your website's performance effectively.
How to Use the Links Report in Google Search Console
The Links report in Google Search Console is a valuable but often overlooked tool. It helps you track internal and external links, offering insights into how your site connects with others. This guide breaks down how to access and use the report, from identifying top-linked pages to optimizing anchor text. Learn how to leverage this data to improve your site’s authority, boost rankings, and refine your SEO strategy. Whether you're monitoring backlinks or enhancing internal linking, the Links report provides key insights to strengthen your website’s performance.
How to Optimize URLs for SEO to Increase Organic Traffic
This article guides readers through URL optimization, highlighting its significance for SEO and user experience. It covers the basics of URL structure and the importance of using clear, keyword-rich URLs. It also provides best practices and practical steps to enhance your website's search engine visibility.
What are Impressions in Google Search Console?
We take a look at what the impressions number in Google Search Console represents and how it is calculated.
How to Create a Monthly SEO Report: The Ultimate Guide for SEOs
This guide outlines the comprehensive process of building effective monthly SEO reports, suitable for in-house SEO teams, marketing agencies, and freelancers. It covers the significance of SEO reporting in identifying successful strategies and areas needing improvement by tracking key performance indicators (KPIs) like keyword rankings, organic traffic, and backlinks. The post also highlights the benefits of monthly reporting, including performance tracking, competitor analysis, and technical SEO monitoring, to enhance website visibility, drive traffic, and improve conversions.
Google Search Console Data Limitations
While it's hugely valuable and critical to every SEO, being able to understand the limitations of the data available within Google Search Console is important.