Ryan Jones is the Marketing Manager at SEOTesting, a platform that helps SEO professionals run controlled SEO experiments and improve search performance using Google Search Console data.
Before joining the team in April of 2023, Ryan was a long-time customer and advocate of the tool. He now leads content strategy, builds brand partnerships, and drives awareness through social media, conferences, podcasts, and educational content.
Ryan regularly speaks at SEO events including BrightonSEO, Zagreb SEO Summit, London SEO Meetups, and Nottingham Digital Summit. He contributes to the wider marketing community and is passionate about making SEO more measurable and accessible through data-led experimentation.
Outside of work, Ryan enjoys discovering new places to eat, playing football, and hiking in the Peak District.
You can connect with Ryan on:
Or you can email him at ryan.jones@seotesting.com.
Articles
How to Optimize URLs for SEO to Increase Organic Traffic
This article guides readers through URL optimization, highlighting its significance for SEO and user experience. It covers the basics of URL structure and the importance of using clear, keyword-rich URLs. It also provides best practices and practical steps to enhance your website's search engine visibility.
How to Create a Monthly SEO Report
This guide outlines the comprehensive process of building effective monthly SEO reports, suitable for in-house SEO teams, marketing agencies, and freelancers. It covers the significance of SEO reporting in identifying successful strategies and areas needing improvement by tracking key performance indicators (KPIs) like keyword rankings, organic traffic, and backlinks. The post also highlights the benefits of monthly reporting, including performance tracking, competitor analysis, and technical SEO monitoring, to enhance website visibility, drive traffic, and improve conversions.
Google Search Console Data Limitations
While it's hugely valuable and critical to every SEO, being able to understand the limitations of the data available within Google Search Console is important.
Why has my Click Through Rate Dropped in Google Search Console?
Have you seen a big drop in click-through rate reported in Google Search Console even though your keyword ranking hasn't changed? We look at some of the potential reasons for this.
How to Fix the “Page with Redirect” Error in Google Search Console
The “Page with Redirect” status in Google Search Console often shows a redirect is working. It becomes a problem when there are chains, loops, or outdated links that hurt SEO. This guide explains how to spot and fix real issues while ignoring normal redirect messages to keep your site healthy.
Internal Link Audits
This article delves into the critical role of internal link audits in SEO, highlighting their benefits, types, and essential processes. It offers a comprehensive guide to conducting an audit, addressing common issues like broken links and optimizing site structure for better user experience and search engine rankings.
How to Fix Redirect Error in Google Search Console
Learn how to fix redirect errors in Google Search Console. A step-by-step guide to identifying redirect loops, chains & broken URLs fast.
How Often Should I Update My Website’s Content?
This article explores the necessity of updating website content regularly, suggesting businesses audit content at least every three months to find content that needs to be refreshed. It outlines methods to identify outdated content, including manual audits and tools like the Content Decay Report, and discusses the impact of content updates on SEO, user engagement, and competitiveness.
What Does Average Position Mean in Google Search Console?
The Average Position metric in Google Search Console performance reports can be a confusing number. We look at how it's calculated and how best to use it to help your SEO reporting.
What is a Marketing Audit & How to Conduct One
This article guides digital marketers through conducting a comprehensive marketing audit. This audit is essential for identifying strengths and areas for improvement and optimizing marketing strategies to drive customer acquisition and revenue growth. It outlines the process, from defining objectives to analyzing data and making informed strategic decisions.