The SEOTesting.com Blog

Content Refresh Standard Operating Procedure (SOP)

This SOP will show you how to find content to refresh, find out what's missing, bring all the new headings and queries together, and how to use time-based SEO testing to see the improvement your work brings. ...Read more.

How to SEO test Page Titles

Improving page titles is one of the quickest ways to get more clicks to your page from the organic search listings in Google. We take you through how to do it, best practices, case studies, and, most importantly how to record the results. ...Read more.

Link-Building SEO Interview Questions

Looking to hire a Link-Building SEO person? We've put together some questions, answers, and discussion points to help you with the interview process. ...Read more.

The Best Interview Questions and Answers for a Content Marketing Manager

Looking to hire a Content Marketing Manager? We've put together some questions, answers, and discussion points to help you with the interview process. ...Read more.

The 9 Best Technical SEO Interview Questions and Answers for your Next Hire

Get Ready to Hire the Best Technical SEO Candidate with Our Comprehensive Guide to Technical SEO Interview Questions, Answers, and Discussion Points. ...Read more.

SEO Reporting Tools for Agencies

Putting together weekly and monthly client reports can be a time-consuming process for agencies. We've taken a look at the best tools to help make the process quicker, improve communication, and help you show the ROI of SEO campaigns to clients. ...Read more.

The Best Tools to Identify and Fix Keyword Cannibalization

We take a look at the best SEO tools to find keyword cannibalization issues on your website. How to use them, plus the pro's and con's of each of them. ...Read more.

How to Avoid Keyword Cannibalization in PPC Campaigns

Keyword Cannibalization is not just an SEO problem, as it can also occur in your PPC campaigns. We take a look at some of the common PPC cannibalization issues, and how you can go about finding and fixing them. ...Read more.

How to Prevent Keyword Cannibalization

Keyword cannibalization can happen to any site that has been publishing content for a period of time. We cover what it is and how to prevent it. ...Read more.

Ranking for Featured Snippets on Google: Everything you need to know

We take a look at the part of Google's search results called Featured Snippets, including the different types of snippets Google shows, and as SEO's what we can do to try and capture them. ...Read more.