Written by Nick Swan. Updated on 12, July 2021
Thin content is a blanket term for pages with little to no value to users and holds little SEO value in the eyes of Google.
Google wants to serve the best information to users based on their search query, so you need to do everything you can to make sure your content is educational, reliable, and trustworthy. Not only does thin content hurt user experience, but it can also hurt your SEO in several key ways:
As you can see, thin content can hurt your rankings, authority, and user trust. Now that we know what thin content is and how it can hurt your site, let's look at how to identify thin content and how to fix it to ensure your pages are as strong as they can be.
Google warns that sites will not rank highly if they do not provide valuable content to users, especially if the webpage violates Google's Webmaster Guidelines. This means that you should do everything you can to find thin content and either improve or remove the content to improve the overall quality of your site.
It can be challenging to identify thin content, but here are a few sure-fire ways to determine if the content on a page is defined as thin content:
Now that we have discussed some ways to identify thin content, let's look at what you should do once you find thin content.
The practice of identifying and penalizing thin content is meant to provide a more authentic and reliable user experience for your audience. This means that you need to ensure all of your pages and posts are built with content based on your customers' needs.
SEOTesting.com makes it easy to identify thin content, but what do you do once you find thin content on your site? Well, there are a few things you can do to fix thin content issues once you find this type of content on your site:
There is a science to find thin content, and there is an art to determine what to do with the content. You will need to read all content before choosing to improve, consolidate, or remove it from your site based on the search intent of your users.
Be sure to spend time to look at your content from a high level and take a granular look at each piece of content before choosing the direction to take.
Now that we know what to do about thin content let's look at common types of pages that thin content might appear.
The type of content you offer to your target audience matters. You need high-quality content to build trust with users and help move them along the sales funnel.
The Content Quality report on SEOTesting will quickly locate pages within your website that need to be adjusted. These metrics will show you your organic click-through rate and impressions a specific URL has had over the past three months.
SEOTesting helps you find thin content because the tool will crawl your site's sitemap.xml to request all clicks and impressions for the past 90 days. With this information, you will be able to see all impressions in ascending order.
This means that you can quickly find underperforming content based on the strength of your site and your own grading system. SEOTesting helps reduce time spent sifting through sitemap files and allows you to focus on value-added services and deliverables for your clients!
Striking distance keywords are the specific keywords your site ranks for within the 11th to 30th position, which have the best potential of gaining more clicks.
SEO testing is essential because its algorithm shows you what works for your website and what needs improvements.
While social media does not directly contribute to your SEO ranking, the links you share on social platforms will improve brand exposure.