Nick Swan is the founder of SEOTesting, a platform that helps SEO professionals run tests using Google Search Console data to improve search performance.
As a solo founder, Nick is involved in every part of the business. He designs and builds new features, supports customers, writes product documentation, and publishes SEO guides and articles.
Nick is passionate about helping marketers make data-led decisions through simple and effective SEO testing. He created SEOTesting to make SEO more measurable for businesses and agencies.
You can connect with Nick on LinkedIn or X, or email him at nick.swan@seotesting.com.
Articles
SEOTesting.com Reports – do more with Google Search Console data
SEOTesting.com has many pre-configured reports to help you make the most out of the data from Google Search Console. We take a quick look at each of them here.
The Complete Guide to SEO Testing: Best Practices, Experiment Ideas, Tool Walkthrough
How do you prove the work you are doing to a website is offering a return on investment by getting better rankings and more clicks from Google? Check out our guide on SEO testing to find out what it is, why to do it, and best practices. Plus a huge list of experiment ideas you can try.
Getting Started with SEOTesting.com
A quick intro on the different bits of SEOTesting.com, how they work, and how they can help you improve your Google rankings and get more clicks.