Nick Swan is the founder of SEOTesting, a platform that helps SEO professionals run tests using Google Search Console data to improve search performance.
As a solo founder, Nick is involved in every part of the business. He designs and builds new features, supports customers, writes product documentation, and publishes SEO guides and articles.
Nick is passionate about helping marketers make data-led decisions through simple and effective SEO testing. He created SEOTesting to make SEO more measurable for businesses and agencies.
You can connect with Nick on LinkedIn or X, or email him at nick.swan@seotesting.com.
Articles
Brand vs Non-Brand SEO Report – Based On Search Console Data
Review how Brand vs Non-Brand keywords are performing in Google with our new report in SEOTesting. Useful for PR, digital agencies, and in-house SEO teams to measure brand awareness in the SERPs.
Content Decay Report – find pages that need a content refresh
The Content Decay Report from SEOTesting will show you the pages on your site that have declining traffic from a peak position over the last 13 months. Use this to implement a content refresh strategy and get those clicks back from Google.
SEO Interview Questions
SEO interview questions for when you are hiring for the next position in your SEO team. We've put together some great technical questions for different positions, as well as some softer getting-to-know-you ones to ask.
Publish New Content Standard Operating Procedure (SOP)
Clicking the publish button on any new article should be the beginning of its lifecycle. We have a set of steps you can follow or use as a starting point for your own SOP around what to do when you've just published a brand-new piece of content.
Content Refresh Standard Operating Procedure (SOP)
This SOP will show you how to find content to refresh, find out what's missing, bring all the new headings and queries together, and how to use time-based SEO testing to see the improvement your work brings.
How to SEO test Page Titles
Improving page titles is one of the quickest ways to get more clicks to your page from the organic search listings in Google. We take you through how to do it, best practices, case studies, and, most importantly how to record the results.
An SEO Process for Content Optimization
Using the Page Actions feature in SEOTesting allows you to create an SEO process for optimizing content, making sure no content gets left behind from a content freshness perspective.
SEO Experiments – 28 ideas to move stuck rankings
Looking for some ideas for SEO experiments and tests to run? Check out our list of 28 ideas of things to try to get your rankings for a page moving in the right direction.
Google Index Alert – New Page Email Alert and Report
Use the New Page email alerts and report from SEOTesting to discover when Google has crawled, indexed, and ranked new content on your site.
The Complete Guide to Content Audits : With Reports To Run
In this guide we take you through what a content audit is, and why it's important to run one every 3-6 months for large established sites. We also show you the 4 reports in SEOTesting that will save you hours of time when performing a content audit, and easily help you make quick progress in identifying opportunities for the site.