Nick Swan is the founder of SEOTesting, a platform that helps SEO professionals run tests using Google Search Console data to improve search performance.
As a solo founder, Nick is involved in every part of the business. He designs and builds new features, supports customers, writes product documentation, and publishes SEO guides and articles.
Nick is passionate about helping marketers make data-led decisions through simple and effective SEO testing. He created SEOTesting to make SEO more measurable for businesses and agencies.
You can connect with Nick on LinkedIn or X, or email him at nick.swan@seotesting.com.
Articles
Striking distance keywords report using Google Search Console API and C#
Filter the query data coming back from the Google Search Console API, so we report on queries that are on page 2. These 'Striking Distance' keywords are low hanging fruit that we can work on to get them into the top 10 search results.
Brand vs Non-Brand SEO Report – Based On Search Console Data
Review how Brand vs Non-Brand keywords are performing in Google with our new report in SEOTesting. Useful for PR, digital agencies, and in-house SEO teams to measure brand awareness in the SERPs.
SEOTesting is looking to grow our Development Team!
Exciting News, @SEOTesting is looking to grow our Development Team!
Why niche site owners should use SEOTesting.com
If you are running a niche site, SEOTesting.com can save you huge amounts of time and spot great opportunities from Google Search Console data. Check out the reports to use and how SEO tests can help you.
Content Decay Report – find pages that need a content refresh
The Content Decay Report from SEOTesting will show you the pages on your site that have declining traffic from a peak position over the last 13 months. Use this to implement a content refresh strategy and get those clicks back from Google.
SEO SOPs (Standard Operating Procedures)
Our library of SEO SOPs will help your organization and team complete SEO tasks in a process drive and successful way. Ensure the output of your team matches your high standard. You can use our SOPs as they are, or edit them to fit your needs.
SEO Interview Questions
SEO interview questions for when you are hiring for the next position in your SEO team. We've put together some great technical questions for different positions, as well as some softer getting-to-know-you ones to ask.
Publish New Content Standard Operating Procedure (SOP)
Clicking the publish button on any new article should be the beginning of its lifecycle. We have a set of steps you can follow or use as a starting point for your own SOP around what to do when you've just published a brand-new piece of content.
Content Refresh Standard Operating Procedure (SOP)
This SOP will show you how to find content to refresh, find out what's missing, bring all the new headings and queries together, and how to use time-based SEO testing to see the improvement your work brings.
How to SEO test Page Titles
Improving page titles is one of the quickest ways to get more clicks to your page from the organic search listings in Google. We take you through how to do it, best practices, case studies, and, most importantly how to record the results.