This gives you Google Search Console data while browsing. You don’t need to open the SEOTesting dashboard every time. That saves big time.
Free features available to everyone:
Canonical URL detection
Meta robots tag detection
Page word count
Link count (separates internal and external links)
Image count and missing alt text check
Document heading structure
The document structure feature helps confirm content and headings are correct.
Pro tip: Click on any heading to scroll to that element. Hover your mouse to highlight it.
Sprout SEO : Instant Technical and Content Audits
Sprout SEO turns your Google Chrome toolbar into an SEO toolkit with instant, page-level analysis and exportable data without switching tabs. You get actionable technical and content insights while browsing any site.
Here are some of the things that make this extension useful for SEO professionals:
Shows live title & meta description analysis.
Displays indexability, robots status, and canonical checks.
Presents Core Web Vitals for the current page.
Outlines headings (H1-H6) with audit warnings.
Lists links with anchor text, HTTP status, and in-page highlighting.
The mix of technical checks, content insights, and SERP research tools makes Sprout SEO a go-to for quick auditing and sense checks, as well as content planning. Its export features are especially handy for briefs and hand-offs.
Grammarly : Reduce Writing Errors That Hurt Readability and Dwell Time
– A generous free plan with core grammar and spelling checks – Ability to set a preferred tone for consistent writing – Improves user experience, which can support better rankings – Tailored suggestions that make the extension easy to use
Keyword Surfer : Search Volume and CPC Data Overlaid Directly on Google SERPs
Keyword Surfer shows search volume and CPC for keywords in the SERP.
They have search volume data for over 70 countries. This includes the USA, UK, Australia, France, and Germany.
SERP features:
Shows estimated website traffic
Displays words on the page
Counts exact matches for the query
Alerts you when Google rewrites page titles
The title rewrite feature is a game-changer. Google often changes title tags now.
The sidebar widget shows:
Keyword ideas
Similarity to current query
Search volume for each keyword
Press the star to save keyword ideas to your clipboard.
Racoon SEO Link Checker : Audit Link Attributes, Noindex Tags, and Indexing Status
Racoon SEO Link Checker is a free extension. It helps you track and manage links in one browser window.
Find every link on a page. Check the health of each one. See if it’s indexed and has correct attributes.
Key features:
Identify link attributes (dofollow, nofollow, sponsored)
Detect noindex meta tags
Check indexing status via X-Robots-Tag headers
Confirm indexing in Google search results
Scroll to detected links instantly
Copy link details to clipboard
Set domains to check or exclude
Export reports to Google Sheets
This saves time on manual link checking. It makes link management more efficient.
Glimpse : Enhanced Google Trends With Search Volume for SEO Topic Discovery
Detailed has shortcuts for robots.txt and XML sitemaps. But they guess where these files are located. If files don’t exist, shortcuts lead to 404 pages.
The free plan includes 25 searches per month. Enough for occasional use.
When Hunter finds email addresses on sites you visit, it lights up (turns orange). Stays gray when it doesn’t find any. The extension works in the background.
Click the extension icon. See a pop-up with known email addresses and URL sources where they were found.
Siteimprove Accessibility Checker – Spot Accessibility Barriers That Affect SEO and UX
This tool lists all accessibility issues. Shows how often they happen on pages. It points to elements responsible for warnings.
The accessibility checker helps when advising potential clients. Show examples of how they can improve accessibility compliance.
Straightforward extension for improving web experiences for users with disabilities.
SEOQuake : On-Page Metrics, SERP Overlays, and Link Data All in One Free Toolbar
SEOQuake handles a wide range of SEO tasks for free.
Quick page diagnosis shows:
Link numbers (internal, external, nofollow)
Canonical tags
Images without ALT text
Robots.txt and XML sitemap detection
Most used words or phrases and their density
Google SERP features:
Info box below each result
Shows indexed pages for domains
Displays backlink numbers
Export button on SERP left side
Also includes an ‘SEO bar’ for browsing with domain metrics.
NoFollow – Visually Highlight Nofollow, Sponsored, and UGC Links While Browsing
NoFollow highlights nofollow links on web pages with visual indicators.
This extension makes link analysis much faster. Instead of checking HTML code, you see nofollow links instantly.
Key features:
Highlights nofollow links with red dotted borders
Shows sponsored and UGC link attributes
Works on any webpage automatically
No setup required
Why it’s useful:
Quick link audits for your site
Competitor link analysis
Verify your own link implementations
Check if external links pass authority
Perfect for link builders who need to assess link value quickly. Also helps with internal link audits.
Redirect Path – Map Full Redirect Chains and Status Codes for Any URL You Visit
Redirect Path shows the complete redirect chain for any URL you visit.
When pages redirect multiple times, this extension maps the entire journey. You see every step and status code.
Features include:
Visual redirect chain display
HTTP status codes for each redirect
Final destination URL
Redirect type identification (301, 302, etc.)
Error detection in redirect loops
Common use cases:
Fix broken redirect chains
Identify unnecessary redirects that slow page speed
Verify 301 redirects work correctly
Audit competitor redirect strategies
Essential for technical SEO audits. Helps prevent PageRank loss from poor redirects.
META SEO Inspector – View Meta Tags, Heading Hierarchy, and Open Graph Data at a Glance
META SEO Inspector displays meta tags, headings, and images in an organized format.
This extension gives you a quick on-page SEO overview without viewing source code.
What it shows:
All meta tags (title, description, keywords)
Heading structure (H1, H2, H3, etc.)
Image information and alt text
Canonical URLs
Open Graph tags
Twitter Card data
Visual indicators:
Missing meta descriptions show in red
Duplicate content warnings
Proper heading hierarchy checks
Image optimization alerts
Perfect for:
Quick page audits
Content optimization checks
Social media tag verification
Multi-page analysis
Saves time compared to manual source code inspection. Great for content creators and SEO beginners.
Tag Assistant – Verify and Debug Google Analytics, Ads, and Tag Manager Installations
Tag Assistant helps you install and troubleshoot Google tags on your website.
This official Google extension works with gtag.js and Google Tag Manager. It shows which Google tags are present on any page you visit.
Core features:
Displays Google tags found on pages in a side panel
Works with Google Analytics, Google Ads, and Tag Manager
Shows tag presence instantly when you navigate to pages
Connects to tagassistant.google.com for advanced debugging
Troubleshoot mode:
Advanced debugging tool for detailed diagnostics
Works within iframes and across entire sessions
Helps validate, diagnose, and resolve implementation issues
Session data available for review on Google’s platform
Perfect for:
Verifying Google Analytics installation
Checking Google Ads conversion tracking
Debugging Tag Manager implementations
Ensuring tags fire correctly across your site
Essential for any site using Google’s marketing and analytics tools. Helps ensure your SEO efforts get properly measured and tracked.
My Essential SEO Extension Setup
After years of testing, these five extensions form the core of my daily SEO workflow:
SEOTesting – Pulls Google Search Console data into your browsing context for on-page insights and tests
Grammarly – Improves readability and reduces writing errors that can hurt engagement
Keyword Surfer – Overlays search volume, CPC, and suggestions directly on Google SERPs
SimilarWeb – Provides instant traffic estimates and channel breakdowns for competitor research
Schema Builder – Lets you create, validate, and troubleshoot structured data without editing raw JSON
Start with these five. Add others based on your specific needs.
Final Thoughts
These 23 free extensions have transformed how I approach SEO work. They’ve helped me:
Reduce SEO analysis time significantly
Catch technical issues before they impact rankings
Research competitors’ traffic and strategies more effectively
Validate and troubleshoot structured data implementations without coding knowledge
Build a professional-grade SEO toolkit at zero software cost
Remember: Extensions are just tools. They work best when you understand SEO fundamentals. Use them to enhance your knowledge, not replace it.
I regularly update this list as new extensions emerge and existing ones evolve. The SEO landscape changes fast. Your toolkit should adapt with it.
Testimonials
"Can totally recommend! It’s not only full of reports to easily identify low hanging fruit
opportunities but also, the most straightforward platform to help run SEO tests"
"SEOTesting has become one of my go-to SEO tools because it does so much with all the
valuable data hidden in Google Search Console. It's the only thing that gives us the ability to use that
data for keyword tracking, SEO tests, and quality testing."