Nick Swan

As SEOTesting is a single person company Nick spends his time doing a bit of everything. Building new features, supporting customers and writing documentation and articles.

You can find Nick on Twitter and LinkedIn, or drop him an email nick.swan@seotesting.com

Articles

SEO Experiments – 28 ideas to move stuck rankings

Looking for some ideas for SEO experiments and tests to run? Check out our list of 28 ideas of things to try to get your rankings for a page moving in the right direction.

2021 Annual Review

An annual review of what we've been up to at SEOTesting.com during 2021. Surviving more lockdowns, releasing some cool features and building a great community of customers.

The SEOTesting Podcast : Episode 002

What we've been up to this week from a product and marketing point of view, and setting some revenue goals for 2022

Hello World : First SEOTesting Podcast

Introduction to the SEOTesting podcast, who Nick and Phill are, and the three big things we released in November and December.

Google Index Alert – New Page Email Alert and Report

Use the New Page email alerts and report from SEOTesting to discover when Google has crawled, indexed, and ranked new content on your site.

How to win more SEO clients and pitches using SEOTesting and Google Search Console data.

Save time on your SEO pitches and deliver more value to potential clients by using these 4 reports in SEOTesting and data from Google Search Console.

The Complete Guide to Content Audits : With Reports To Run

In this guide we take you through what a content audit is, and why it's important to run one every 3-6 months for large established sites. We also show you the 4 reports in SEOTesting that will save you hours of time when performing a content audit, and easily help you make quick progress in identifying opportunities for the site.

How to run an SEO test for a new topic cluster

How do you run an SEO test when you move from a single article, to a multi page topic cluster? This article shows you how to set it up so you can measure the organic search traffic changes.

What Is Thin Content?

Read this post to learn how to identify and fix thin content issues on your website so that you can avoid penalties from Google Panda.

How to SEO test url redirects

How you can make sure your organic search performance is maintained or increases when you create a new version of a page, with a new url, and redirect to it.